Surrogacy Made Simple

#60 Why the Traditional Surrogacy Match Process Is Failing You


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The traditional surrogacy match system isn’t working. Whether you’re with an agency or searching independently, most intended parents are unknowingly set up to fail—or settle.

From long waitlists and lack of transparency to mismatches and hidden costs, Alyssa breaks down the outdated dynamics inside both agency and independent paths. She shares why how you find a surrogate matters just as much as who you match with—and introduces a better way forward through the BloomBridge platform.

What You’ll Learn:

  • 00:00 — Why online matching groups can be risky

  • 01:46 — The two ways to find a surrogate (agency vs independent)

  • 03:29 — Why agencies feel “safe” but aren’t always regulated

  • 05:20 — Alyssa’s personal journey comparing 20+ agencies

  • 06:02 — The tool she created to simplify agency research

  • 07:41 — What really happens when agencies “match” you

  • 09:18 — What independent matching is (and isn’t)

  • 11:11 — How Alyssa matched in 8 weeks vs a 2-year agency quote

  • 12:06 — The truth about disqualified surrogates in online spaces

  • 13:55 — The emotional cost of the traditional match process

  • 15:20 — Why most intended parents are worn down before they match

  • 16:14 — What BloomBridge is doing differently to fix the system

  • 17:46 — What “the right match” really means for your journey

  • 18:23 — Recap of key takeaways and tools you can use right now

Resources Mentioned:

  • BloomBridge Surrogacy App

  • Surrogacy SmartSheet 

Key Takeaways:

  • The match process is outdated, slow, and often lacks transparency

  • Agencies vary wildly—there’s no regulation and little accountability

  • Independent matching can work—but only with strategy and vetting tools

  • Most intended parents are stuck in a system that drains their energy

  • BloomBridge makes surrogates visible, organized, and accessible—finally

If you’ve been spinning your wheels with agencies or burned out by online matching groups, it’s time to take control. ✨ Download the BloomBridge app to start seeing real surrogate options and make informed, empowered decisions from day one.

“The system isn’t broken—it’s just outdated. You deserve more than hoping and waiting. You deserve to choose.”


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Surrogacy Made SimpleBy Alyssa Small Layne, MD

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