More than 20 years ago, while working with preemies, BEB Organic founder and longtime skincare professional, Kim Walls, discovered a need for a skincare line specifically for preemies that delivered the healing power of touch needed for babies with especially sensitive skin. After Walls' extensive research and studies in touch therapy, the idea for BEB Organic came to life: to be a health-filled skincare brand that would serve preemie families by providing education to both parents and healthcare professionals.

On this episode of the Support is Sexy podcast, Kim shares the pull for her to create BEB Organic skincare for what may be considered a small market, and why, when it comes to your brand, it's all about the mission; it's never about the products.

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