<p>What would it take to win the White House in 1960? For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we'll look at how Kennedy and Nixon's campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.</p>

What would it take to win the White House in 1960? For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we'll look at how Kennedy and Nixon's campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.

60/20: A Tale of Two Campaigns

John F. Kennedy, the 35th President of the United States, inspired a generation that transformed America. But not everyone knows the stories behind the man - his experiences as a young serviceman in World War II, how he wrote some of his most memorable speeches, what sparked him to set the country on a path to the moon. Join Matt Porter and Jamie Richardson of the JFK Library Foundation as they dig into the archives at the John F. Kennedy Presidential Library and Museum in Boston and interview their colleagues to get a behind-the-scenes look at JFK's life, legacy, and the era he lived in.

JFK35 is a production of the JFK Library Foundation. The views, thoughts, and opinions expressed are the guests own and do not represent the views, thoughts, and opinions of the JFK Library Foundation staff, board or donors or the JFK Library. The material and information presented here is for general historical and educational information purposes only. The views expressed in the podcast are not meant to imply any endorsement of or opposition to any organization or political party.

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John F. Kennedy, the 35th President of the United States, inspired a generation that transformed America. But not everyone knows the stories behind the man - his experiences as a young serviceman in World War II, how he wrote some of his most memorable speeches, what sparked him to set the country on a path to the moon. Join Matt Porter and Jamie Richardson of the JFK Library Foundation as they dig into the archives at the John F. Kennedy Presidential Library and Museum in Boston and interview their colleagues to get a behind-the-scenes look at JFK's life, legacy, and the era he lived in. JFK35 is a production of the JFK Library Foundation. The views, thoughts, and opinions expressed are the guests own and do not represent the views, thoughts, and opinions of the JFK Library Foundation staff, board or donors or the JFK Library. The material and information presented here is for general historical and educational information purposes only. The views expressed in the podcast are not meant to imply any endorsement of or opposition to any organization or political party.

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60/20: A Tale of Two Campaigns

60/20: A Tale of Two Campaigns

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