Music Business Breakthrough: Amplify Every Release

603: The Power of The Goal & The Data

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In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting!

Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more followers" fall short and how defining a clear, measurable objective can lead to greater success and satisfaction in your career.

Key Takeaways:

  • Champagne Wins: Goals should be so specific that you know exactly when to celebrate. Cheryl shares her personal experience of setting a seemingly unreasonable goal—getting a GRAMMY® nomination—and how that led to her breakthrough success.
  • SMART Goals with a Twist: While SMART goals are common, Cheryl advocates for pushing beyond "reasonable" and embracing ambitious, clear-cut objectives that inspire action and accountability.
  • The Importance of Sharing Goals: You're twice as likely to achieve your goals if you share them with others. Cheryl discusses the power of community and accountability in amplifying your chances of success.
  • Actionable Steps: Learn how to break down your Champagne Wins into actionable tasks, using Cheryl's example of gaining 1,000 Spotify streams as a roadmap.

    • Resources Mentioned:

    • AMPLIFY Mastermind: A supportive community where musicians set, share, and achieve their Champagne Wins. Learn more at www.inthekey.co/amplify.
    • SubmitHub: A platform for pitching your music to playlist curators. Get free credits at www.inthekey.co/submithub.
    • Releasify App: A must-have tool for managing your music releases. Download here for free!

      • Episode Highlights:

      • (01:05) Why being "unreasonable" led Cheryl to a GRAMMY® nomination.
      • (05:40) The surprising data behind sharing your goals with others.
      • (08:12) A step-by-step guide to achieving 1,000 Spotify streams on your next single.

        • Call to Action:

        Join Cheryl and other career musicians in the AMPLIFY Mastermind to set your Champagne Wins and surround yourself with a community of like-minded artists. Visit www.inthekey.co/amplify to learn more.

        Next Episode Teaser:

        Tune in next week when Cheryl will be discussing the critical role of your calendar as a major success system.

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        Music Business Breakthrough: Amplify Every ReleaseBy Cheryl B. Engelhardt
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