Part of his hands-on training as a business owner was figuring out how to sell something people didn’t want to buy. In this episode, we dive into the mindset of pricing and how powerful that can be, not just for yourself but for your client as well. We also talk about the importance of understanding your clients and the value you provide to them.

Vito stresses the importance of never assuming that what you’re selling is what your clients ultimately want. He also breaks down how you see your ultimate goal, and how to use that information to price your services and products.

"Pricing is a mindset, right? And if you believe that it’s worth something, go ahead and ask for it." ~ Vito Peleg

In this episode Vito talked about:

• How his past as a musician lead him to where he is today.
• Why a proper mindset effects how much you will charge, how much you can earn, and if you will land clients.
• How to frame your financial goals in a way that makes them easy to break down and accomplish.

Main Takeaways

• What you believe you are worth is what people will pay you. Your mindset will determine if people will pay you what you want to be making.
• Pricing should be contingent on the value you are providing to your client, not just an arbitrary number. Don’t be afraid to raise your rate for a company that values what you’re giving them.
• Setting financial goals is simple if you frame your end goal as a per client cost (e.g. 10 one million dollar clients is $10,000,000. But those clients then need the appropriate amount of your time. More money is more time given to them).

Important Mentions in this Episode

• WPFeedback
• WPFeedback Community
• @wpfeedback
• Vito On LinkedIn