By Jason Resnick
5
1717 ratings
The podcast currently has 103 episodes available.
Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you.
Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial spirit, Peep became that market solution. Fortunately, his other venture was in a strong spot, so focusing all of his attention on building Wynter was possible. If you take anything from this podcast, it should be this: dual-focus is dangerous.
In this episode, Peep talks about the sometimes intangible aspects of business, when to pivot, how to position yourself so clients actually want to work with you, and how to cut through the clutter and stand out from stiff competitors.
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Today’s co-host is Chase Dimond, an expert e-commerce email marketer who’s sent more than one billion emails resulting in more than $50 million in email attributable revenue.
As a hustle culture entrepreneur turned efficiency-obsessed first-time dad, Chase chats about his philosophies for success in business and life. One of his earliest success memories is standing out as an all-around soccer player throughout high school and college. Back then, his value came from his versatility. But when he started a marketing agency early in his career, Chase hit a wall. It was only when he decided to specialize in email marketing that the referrals poured in and his business finally grew.
In this episode, Chase talks about how and why he successfully transitioned from jack-of-all-trades to email master, the pivots in business and life that shaped him, and the powerful mindset shift that reinforces his daily decisions.
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Today’s co-host is Matt Medeiros, host of the Matt Report podcast and the Director of Podcast Success at Castos. To mark episode 100 of Life in the Feast, Matt will be taking the reins and interviewing Jason about his 10-year “overnight” success story.
Back in 2012, Jason was forced to choose between paying rent and his cable bill. His bed or his business. And even deeper, his passion or his family. At that moment, Jason made the tough decision to end his freelancing career and return to a job for the sake of his then-fiancé. However, when he broached the subject with her, she reminded him that freelancing was his dream. She encouraged him to keep on trucking a little longer.
So that’s exactly what he did. Rather than throw in the towel, Jason re-examined his business, raised his prices, and doubled down on a new niche. He kept grinding and ended up on the other side.
Almost a decade later, Matt talks with Jason about his journey to freelance success, navigating tough life and business decisions, what he’s learned about networking and adding value, and why shutting up served him in unexpected ways.
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Today’s co-host is Adrienne Barnes, a content strategist and audience researcher specializing in the B2B SaaS industry.
Most clients Adrienne works with are terrified of bothering their customers. They hate to be calling and asking and bugging, but the reality is, people want to share their experience with a product. In fact, as we speak, Adrienne’s calendar is fully-booked with customer calls. As Adrienne puts it, thinking your customers don’t want to chat is a self-limiting belief – don’t succumb to it!
In this episode, we bust other audience research myths, unpack how to own our audience by asking the right questions to the right people, and outline the number one question Adrienne asks to uncover golden nuggets and crack a marketing research conundrum.
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Today’s co-host is Eric Siu, CEO of Clickflow and digital advertising agency Single Grain. Eric’s recent book, Leveling Up: How to Master the Game of Life, is all about stacking your “power-ups” to achieve something greater.
Eric learned many life lessons from poker – how to guard your emotions when the waves get rocky, understanding where to pick your bets, and never playing beyond your means.
After years of developing a good eye and a clear mind, Eric was leading marketing at a startup when, pressed with a make-or-break moment, he made the right bet and led his company straight to success. Now Eric runs two businesses and uses the power of focus and habitual growth to continue compounding his wins.
In this episode, Eric talks about how maintaining simple habits can transform your business, the power of giving back, and why everyone should steal from time to time.
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Today’s co-host is Tom Hirst, a longtime freelancer, WordPress developer, mentor, author, and creator. Tom breaks down his outlook on SEO and why landing pages are your best weapon for lead generation.
Like most entrepreneurs, Tom realized at a young age that working for someone else would never fulfill him. Luckily he’s found success as a full-time freelancer and has a few lessons to share about his path to financial freedom. He credits his accomplishments to a focus on business rather than a blind love for coding. And he reminds us that experimentation is key to creating a website that works.
In this episode, Tom talks about his process for driving new and qualified leads, how to discover killer keywords, what most people miss when building a great website, and why there’s more to success than SEO.
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Today’s co-host is Eman Zabi, launch strategist and conversion copywriter. Eman is the founder of copywriting agency Scribesmith and, more recently, the creator of Terrain, a new course platform that’s shaking up the way people sell and market courses.
In simple terms, Eman describes copywriting as writing words that get people to do stuff.
Eman has successfully built her copywriting business from the ground up, despite family obligations, growing pains, and a few bumps along the way.
Working heavily with course creators, she realized her team has collectively spent $20,000 on bad courses with fabulous marketing. So she decided it was time to change the course business and create a platform of her own.
Enter Terrain. Terrain vets each course and markets the course for creators at no additional cost. Whether you’re a famous name or an industry newbie, your course has the same opportunity for success.
In this episode, Eman talks about the importance of market research, how to re-engage lost leads, and why building a business on word of mouth is terrifying and fantastic.
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Today’s co-host is Joe Casabona, podcaster, web developer, and course creator. Joe helps creators launch their own podcasts while also hosting and producing the product development podcast How I Built It.
Joe began as a web developer specializing in WordPress, but he felt it necessary to transition his audience from DIYers to those looking for full service. With encouragement from peers and mentors, Joe found his niche in the podcasting space.
To grow his new audience, Joe offered free consultations. While free sessions may not be lucrative off the bat, Joe gained invaluable information about common creator struggles. He used that information to improve his educational content and market his courses in a way that spoke to creator concerns.
In this episode, Joe talks about everything podcast-related, from picking a topic to getting rid of nerves, to sustaining your show long-term.
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Today’s co-host is Rob Roseman, podcaster and author specializing in all things fatherhood. Rob explores what it means to be a great dad in an era where social media and hustle culture can seep into our home life and impact the family dynamic.
Plenty of podcasts interview CEOs about work ethic, inspiration, creativity, and the secret sauce for success. But how many of those CEOs are fathers struggling with balance and dad-guilt behind the scenes? Most, if not all.
After interviewing plenty of powerful men himself, Rob realized that, at the end of our lives, we think more about our families than we do profit margins and going public. So why aren’t we talking about the struggles of parenting and what success means as a dad?
From feeling less guilty about screen time to scheduling time for ourselves, Rob Roseman walks through a few principles for parenting in a tech-centric and comparison-obsessed culture.
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Today’s co-host is Samar Owais, email conversion strategist and copywriter for SaaS and e-commerce brands. Alongside helping brands increase conversations and boost sales through email marketing, Samar developed a course, eCommerce Email Boostcamp, for aspiring email professionals.
When her husband’s office relocated and they made the hard decision to move, Samar suddenly had time to take her freelance business full-time. She dove into online copywriting courses and quickly discovered her passion for email marketing.
Samar attributes her success to an innate curiosity and her vast professional network. A lover of learning, she’s an avid course-taker and leans on her freelance community for new leads and writing wisdom. She also took early advice and became her first client, writing copy and sales materials for her own business early on.
In this episode, Samar talks about easy ways to add value and win over clients, and why curiosity and expanding your network are keys to accelerating growth.
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The podcast currently has 103 episodes available.