Marketing on Mars

#61 - 2023 Webinar Strategies for BILLION DOLLAR Deals $$$


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Welcome to another episode of Marketing on Mars, featuring Grant Johnson, CMO of Billtrust, who serves giants like Coca-Cola, FedEx, and Caterpillar.

Learn how Billtrust tackles unique problems and successfully raised $100 million, culminating in an astonishing $1.7 billion acquisition. Gain insights into their top 5 marketing channels, ROI winners, and innovative webinar strategies.

Don't miss their intriguing take on the metaverse and the potential of AI tools in marketing.

Hear about the nail-biting tennis match between Rune and Djokovic. In a spicy twist, Grant takes on a challenge, gulping down 5 shots of hot sauce for missing 5 marketing questions.

Tune in for a blend of knowledge, insights, and unexpected fun!
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It’s time to unleash your cash flow and make AR radically simpler. With Billtrust.

Check out Billtrust: https://www.billtrust.com
Connect with Grant Johnson: https://www.linkedin.com/in/grantejohnson/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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Marketing on MarsBy Marketing on Mars