Is your Google Ads strategy a money-maker or a money-burner? Discover the 80/20 rule that drives Google Ads success.

In this episode, Tim sits down with Dante Botha, founder of Conversion Advantage, a powerhouse in Google Ads and Conversion Rate Optimisation (CRO). Dante, with a career that spans two decades, breaks down what it takes to get real, scalable results in digital marketing. 

Dante doesn’t just talk about running ads — he teaches you how to run ads that work. By focusing on intent, smart keyword strategies, and converting traffic into sales, this approach proves there's an art and science to effective Google Ads. 

If your campaigns need a serious upgrade, this episode is packed with practical tips and insights to help you make every click count.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet Dante Botha (00:00)
• What spanked Dante’s love for measurable advertising (02:26)
• Why tracking every step of the customer journey is crucial (04:39)
• An amusing story from Dante’s time as Global Advertising Manager for RuneScape (09:14)
• The birth of Conversion Advantage (10:52)
• The 80/20 Google Ads rule (14:39)
• Understanding purchase intent and why searches don’t always equal instant sales (19:02)
• The importance of user experience and follow-up ads (23:24)
• Do you really need to be #1 on Google? (26:40)
• The future of advertising and what will set apart the brands that convert from those that don't (28:48)
• Quick-fire questions with Dante (32:30)

Get in touch with DANTE BOTHA

Website: https://www.conversionadvantage.com.au/ 

LinkedIn: https://www.linkedin.com/in/dantebotha/