More Clients, Less Effort.

More Clients, Less Effort.

By Tim HydeBusinessMarketing
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More Clients, Less Effort. episodes

  • Snapshot #52: Teach Your Team to Close Without You in the Room

    Being the best closer in your business might be the very thing stopping it from growing.

    Six months after hiring a salesperson, plenty of founders are staring at a thin pipeline and wondering if they picked the wrong person. Tim reckons they probably picked the right one and dropped them into a system that only ever existed in the founder’s head.

    In this episode, he shows how to get that winning instinct out of your gut and into something your whole team can actually use.

    You'll walk away knowing:

    • Why good sales hires stall when they’re dropped into a firm with no real sales system
    • How to use AI to pull the winning patterns out of your own recorded sales calls in a single afternoon
    • Why your objection responses and ideal client signals belong in your CRM, not your head
    • The one-page, five-point first-call framework that lets someone else run discovery calls that convert
    • Why being the rainmaker can quietly cap your business, and what to do instead

    If every big deal still needs you in the room, you’ve built yourself a very good job. Time to turn it into a business.

    Listen to the full episode here

    Apple - https://podcasts.apple.com/au/podcast/108-dont-be-the-only-person-who-can-close/id1697804814?i=1000776646283

    Spotify - https://open.spotify.com/episode/1uizB1V7D5DtMTtrNJe3Ay

    Watch the full episode on Youtube: https://www.youtube.com/watch?v=LmA9BP8ADh0

    10 min
  • 114: You're Working for Free and Don't Even Know It

    Tim's cleaner did a cracking job two weeks ago. Tim even held out his credit card. Yet the cleaner still hasn't been paid, and there's no dispute, no problem, and no cash flow issue. He just never sent Tim the bill.

    It sounds small until you realise how many businesses are doing the same thing on a much bigger scale. Every job done and not invoiced is money sitting in someone else's account, and no report you're running will ever flag it.

    If you're flat out busy and still wondering where the cash went, Tim has a fair idea. And it'll take you about 20 minutes to find out if he's right.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 0:00 - The invoice that never arrived
    • 01:20 - The blind spot in every payment stat
    • 02:50 - Why great operators are the worst at billing
    • 04:19 - Why memory is the least reliable part of your business
    • 05:00 - The three hidden costs of slow invoicing
    • 07:20 - Four fixes that close the gap
    • 10:20 - The 20-minute exercise that exposes the leak

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    14 min
  • 113: My Website Ran a Casino Without Me. Is Yours Next? with Jamin Andrews

    Somewhere right now, a business owner is working twice as hard for half the profit, with a website that's quietly working for someone else. Odds are they have no idea.

    In this episode, Tim sits down with Jamin Andrews, a 30-year IT veteran and founder of Conetix, to talk about why small businesses are easier targets than most owners realise, and how AI is making that risk move a whole lot faster.

    But this conversation goes well beyond website security.

    Tim and Jamin unpack why trying to do everything yourself can cost you more than outsourcing it, why switching your marketing off too soon rarely gives it a chance to work, and why growing revenue doesn't necessarily mean you're building a more profitable business.

    They also get into the systems that help you attract, convert and keep clients, and why being consistently visible across multiple channels matters when your potential clients aren't ready to buy today.

    Because sometimes the important question isn't what it will cost you to change.

    It's what it's costing you not to.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 07:14 - Why doing everything kills your margins
    • 15:44 - Why small businesses are easy targets for hackers
    • 22:35 - How Tim discovered his website had been hacked
    • 28:23 - Why consistency beats constantly changing your marketing
    • 34:54 - The simple documentation system that helped Conetix scale
    • 36:58 - Why profit matters more than turnover
    • 39:09 - The four-part system for attracting and keeping clients

    Get in touch with JAMIN ANDREWS

    Website: https://conetix.com.au/

    LinkedIn: https://www.linkedin.com/in/jaminandrews/?isSelfProfile=false

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    43 min
  • 112: Why Good Businesses Still Run Out of Cash with Stephen Hundy

    Tax debt isn't the problem. It's the symptom.

    That's the line that sums up this conversation with insolvency and business recovery specialist Stephen Hundy, who has spent almost 30 years sitting across the table from business owners on their worst day.

    What he's learned in that time isn't really about tax at all. It's about the small, quiet decisions that pile up long before anyone calls it a crisis.

    The tradie who's brilliant at the work but never built the systems behind it. The bank account that slowly starts doubling as a personal wallet. The warning signs that get explained away instead of acted on. Stephen and Tim get into all of it, including a lead response stat that might make you rethink how fast you're actually following up on new business.

    If you've ever had that nagging feeling that something in your business isn't quite right, but you're not sure whether it's serious, this episode gives you a clear, no drama way to find out.

    The businesses that thrive aren't the ones that never hit trouble. They're the ones that catch it early and act.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 02:17 – Why skilled tradies and consultants end up in business trouble, and what to put in place from day one to avoid it
    • 04:09 – One of the most expensive habits a business can have, and how payday super has changed the game
    • 07:10 – Warning signs that separate a normal quiet patch from a business heading for real trouble
    • 09:50 – How to spot whether your accountant is actually protecting you or just ticking a compliance box
    • 11:37 – The simple habit that keeps you disciplined and actually knowing if your business is making money
    • 12:57 – The hidden root cause behind businesses that fail
    • 16:31 – How recovery experts decide whether a struggling business is worth restructuring or should be wound up
    • 19:25 – The lead response speed stat that could be costing you clients without you even realising it
    • 23:09 – What financially healthy, well-run businesses consistently do differently
    • 25:30 – The first move to make if something already feels off

    Get in touch with STEPHEN HUNDY

    Website: https://worrells.net.au/

    LinkedIn: https://www.linkedin.com/in/stephenhundy/

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    29 min
  • 111: Payday Super Just Exposed Your Cash Flow Problem

    What happens when the cheapest line of credit in your business suddenly disappears? You find out exactly how healthy your cash flow really is.

    Payday Super has changed the rules, but the bigger issue is what it exposes. When businesses can no longer lean on delayed super payments to bridge a cash flow gap, they have to confront the real problem: stalled quotes, weak follow-up, dormant clients and a pipeline they can't see clearly.

    In this episode, Tim breaks down where that missing cash may already be hiding in your business and why the answer isn't always another loan. You'll learn how to turn unfinished opportunities, past clients, and better payment processes into revenue, while building the visibility you need to spot a cash shortfall before it becomes a crisis.

    The fastest way out of a cash flow squeeze might not be more funding. It might be fixing the revenue you're already leaving behind.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 00:02 - Why Payday Super is exposing hidden cash flow problems
    • 04:03 - Four places to find cash before borrowing more
    • 13:18 - How pipeline visibility gives you options before cash gets tight
    • 15:12 - Why advisors should act before clients reach crisis point
    • 17:42 - The warning signs businesses ignore

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    20 min
  • Snapshot #51: Become the Business That People Remember and Recommend

    Everyone says they want more customers. These three business owners took a very different route.

    One wore scrubs into an ICU. Another turned electrical work into a referral engine. The third used AI to figure out what customers actually wanted.

    In this episode we’re pulling together three of the most memorable conversations to uncover what really makes businesses stand out, earn referrals, and get people to pay attention. You’ll hear why being different is a game changer, why great customer experiences don’t have to be complicated, and why the smartest marketing starts with understanding what your audience actually wants.

    Being better isn't always the answer. Sometimes, you just need to be harder to ignore.

    You'll walk away knowing:

    • How to turn your existing customer experience into a referral-generating engine instead of constantly chasing new leads.
    • Why businesses often create content around what they think customers need instead of what customers actually want.
    • How to use real-world signals and AI to validate ideas before investing time and money in them.
    • Why systems, service, and attention to detail can create a business people genuinely want to recommend.

    The best growth ideas aren't always complicated. Sometimes, they're hiding in the things you're already doing, if you're willing to look at them differently.

    Listen to the full episode here

    Apple -

    John Hubbard episode - https://podcasts.apple.com/au/podcast/56-ai-is-shaping-the-future-of-marketing-and-what/id1697804814?i=1000668924770

    Robert Boschetti episode - https://podcasts.apple.com/au/podcast/68-how-to-scale-a-company-without-losing-its-heart/id1697804814?i=1000695587535

    Jason Zygadlo episode - https://podcasts.apple.com/au/podcast/69-the-power-of-being-different-in-sales-and/id1697804814?i=1000698623801

    Spotify -

    John Hubbard episode - https://open.spotify.com/episode/4BVq8IoTRs3iep4RW9Nmxb

    Robert Boschetti episode - https://open.spotify.com/episode/2eyVC8uBjrIUkYDLybZ8bR

    Jason Zygadlo episode - https://open.spotify.com/episode/1cke5qX6Q3fJgUzyIJ3x12

    Watch the full episode on Youtube:

    John Hubbard episode - https://www.youtube.com/watch?v=V_FpaMpC5oc&t=15s

    Robert Boschetti episode - https://www.youtube.com/watch?v=UqV9YYd5hcQ&t=5s

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    29 min
  • Snapshot #50: Stop Writing Like an Expert, Start Writing to Sell

    The smartest business owners are still losing clients, and it's for one simple reason. They're writing like experts instead of writing for their customers.

    Good writing was never about sounding smart. It's about making it ridiculously easy for the right people to understand exactly why they should choose you.

    In this snapshot, Tim Hyde and Louise Harris break down why confusing messaging, industry jargon, and the wrong writing approach are quietly costing you clients, and exactly what to do instead.

    Whether you're writing a website, a proposal, an email, or a social post, every single word you use is either pulling people closer to buying from you or pushing them further away.

    You'll walk away knowing:

    • Why simple writing beats clever writing, every time
    • How jargon is quietly driving your potential clients away
    • The real difference between copywriting, journalism, and academic writing
    • Why knowing your audience is the foundation everything else is built on
    • How clearer communication gets you more clients with a lot less effort

    It comes down to this: the businesses growing the fastest aren't always the ones with the best product. They're the ones whose message nobody could ever misunderstand.

    Listen to the full episode here

    Apple - https://podcasts.apple.com/au/podcast/73-stop-losing-business-to-bad-copy-fix-your-message/id1697804814?i=1000706427007

    Spotify - https://open.spotify.com/episode/3hJeQmzjpKE3kV7wrCsBS8

    Watch the full episode on Youtube: https://www.youtube.com/watch?v=pmxUyrjl3UM&list=PLoiSOp1CegUwWNQg-9elpNFvW2e16LS55&index=32

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    6 min
  • 110: AI Won't Fix Your Broken Business

    88% of businesses are using AI but only 6% are winning with it. AI doesn't fix broken businesses, it exposes them.

    In this episode, Tim dives into why AI isn't the competitive advantage so many business owners think it is. Drawing on the latest industry research, he reveals why nearly every business is using AI in some form, yet only a small fraction are seeing meaningful results.

    The difference isn't the technology. It's the foundation underneath it.

    You'll discover why AI amplifies whatever process you give it, whether that's a well-oiled client journey or a leaky sales pipeline. Tim also shares the practical framework every business owner should follow before investing another dollar in AI, from establishing a baseline to fixing broken processes and measuring what actually matters.

    AI isn't the advantage. The business behind it is. Before you chase the next tool, make sure the systems you're accelerating are actually worth speeding up. Get that right, and AI becomes more than another expense. It becomes a genuine competitive advantage.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 00:00 - How AI is speeding up failure
    • 01:54 - Why 88% still lose with AI
    • 03:33 - Why AI makes broken systems even worse
    • 05:24 - The work you must do before AI pays off
    • 07:18 - Ask this before spending another dollar

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    10 min
  • 109: Stop Using AI the Wrong Way with Matt Zembruski

    Is AI making your business better … or just making you busier?

    AI is everywhere. Every day there's another tool, another breakthrough, another expert promising it'll transform your business overnight. But for many business owners, all that noise has created more confusion than clarity.

    In this episode, Tim sits down with AI strategist Matt Zembruski to separate the hype from the practical reality of using AI inside a business. Instead of chasing shiny new tools, Matt explains why successful AI adoption starts with people, not technology, and why so many businesses fail to see a return from their AI investments despite pouring time and money into them.

    Together, they unpack what AI actually is, why different AI platforms produce different results, and how business owners can start experimenting without feeling overwhelmed. They also explore the biggest mistake organisations make when rolling out AI.

    Perhaps most importantly, this conversation shifts the focus away from productivity alone. When AI is implemented well, it doesn't just save time. It reduces mental load, removes repetitive work, and gives people more space to focus on the work that actually creates value.

    Whether you're still experimenting with ChatGPT or trying to build an AI strategy across your business, this conversation offers a practical roadmap for making AI a competitive advantage instead of another distraction.

    AI isn't a shortcut to success, but it can become one of your biggest competitive advantages if you approach it the right way.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 00:42 - Why AI feels overwhelming and where most businesses get stuck
    • 06:07 - What AI actually is and how understanding it changes the way you use it in your business
    • 11:50 - How experimenting across multiple AI tools helps you find the right fit for different business tasks
    • 15:21 - How experienced professionals can use AI to amplify their expertise instead of competing against it
    • 18:30 - Why most AI projects fail even before they deliver results
    • 26:12 - How to reduce fear around AI and encourage adoption instead of resistance in your team
    • 33:11 - How AI creates happier teams instead of replacing them
    • 34:29 - A five-step roadmap for using AI in your business
    • 39:25 - Where to start if you're completely new to AI
    • 42:20 - The first thing every CEO should do before investing in AI

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    45 min
  • 108: Don't Be The Only Person Who Can Close

    Could your business still win clients without you in the room? And be honest,if the answer is no, that's a dependency problem, not a strength.

    Maybe you're also quietly wondering if you hired the wrong person. Six months in and the pipeline is still looking a bit thin and your conversion rate is down.

    You probably didn't hire wrong. You probably dropped a capable person into a system that doesn't exist and hoped for a miracle.

    There's a moment that hits almost every professional services founder somewhere between one and three million in revenue, where the very thing that got you here, your instinct, your ability to read a room, close without it feeling like closing, starts working against you. None of it is written down, it lives in your head, in fifteen years of pattern recognition you've never had to articulate.

    In this episode, Tim breaks down why founder-led sales is one of the most powerful growth advantages a professional services firm can have, and one of the most dangerous ceilings it can hit. He walks through the four steps to extract that instinct out of your head and into a system your team can actually use. Recording discovery calls and letting AI surface the patterns, documenting objection responses, defining the ideal client in sales terms, and building the five-point conversation framework that lets someone else run a first call that converts.

    If you're growing past the point where you can be on every first call, this episode tells you exactly what to build before that becomes a problem.

    WHAT YOU'LL DISCOVER IN THIS EPISODE:

    • 01:23 - Why dropping a new hire into a system that doesn't exist is a setup for failure
    • 04:28 - Why founder-led sales is simultaneously your most powerful advantage and the dependency most likely to become your ceiling
    • 06:30 - The sales intelligence driving your best results that's invisible to everyone else in the room
    • 08:00 - Four steps to extract your sales instinct and turn it into a system your team can use
    • 12:00 - What it takes to build a business that can grow past you

    CONNECT WITH FIND TIM HYDE

    • Website: https://winmoreclients.com.au/
    • Facebook: Win More Clients
    • Instagram: Win More Clients
    • LinkedIn:  Tim Hyde


    15 min

About More Clients, Less Effort.

From the publisher's feed

Introducing the "More Clients, Less Effort" podcast, hosted by Tim Hyde. Join us for expert insights and strategies to supercharge your business growth. Discover proven methods to attract, convert,…