Some of the hardest lessons in business have nothing to do with strategy and everything to do with people.

In this episode of The Aisle, Trista kicks off the year with an honest, no-fluff conversation about the business realities most people learn the hard way: the difference between vendors who genuinely like you and vendors who like what you can do for them.

This isn’t about becoming bitter, it’s about becoming wise. Because as your business grows, your value changes… and so does how people treat you. 

Trista breaks down how to protect your confidence without becoming hard, how to build a true circle of trust, and how to identify who is truly aligned with your growth versus who is simply drawn to your access.

If you’ve ever felt manipulated, underestimated, or like your kindness was mistaken for weakness… this episode will change how you move in business in 2026.

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