Woman-Owned Wallet: The Podcast

61 | Is Your Business Right for Venture Capital with Natalia Bishop, Owner of Story Louisville


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What if your greatest business asset isn't your product or even your drive, but your relationship with money itself? Natalia Bishop pulls back the curtain on her remarkable journey from immigrant photographer to angel investor, revealing how her unique perspective on wealth created freedom to take bold risks most wouldn't dare.

The conversation travels unexpected territory as Natalia shares how making $60,000 annually while living on just $150 a month as a teenager created a powerful money mindset: "Money was never finite for me... I can be more risky with it because it doesn't necessarily become part of my identity." This detachment, far from careless, allowed her to build multiple successful businesses while maintaining clear perspective.

Amanda and Natalia dive deep into calculating risk, exploring how entrepreneurs can distinguish between the ventures worth pursuing and those best abandoned. Their candid exchange reveals painful lessons about validating market needs before investing heavily and avoiding the trap of emotional attachment to business ideas. "Just because we experience a problem ourselves doesn't necessarily mean there's a business there," Natalia explains, offering a refreshing counter-narrative to the "follow your passion" startup gospel.

Perhaps most illuminating is their discussion about venture capital - specifically who shouldn't pursue it. "Unless you're building a scalable technology-driven business that will be sold for billions, don't go get venture capital," Natalia advises, emphasizing how women entrepreneurs often misalign funding strategies with their actual definitions of success. This practical wisdom serves as both relief and redirection for countless founders feeling pressured to raise money they may not actually need.

Whether you're contemplating your first side hustle or scaling your fifth company, this conversation offers rare insight into entrepreneurial evolution, calculated risk-taking, and redefining success on your own terms. Tune in to transform your relationship with both business and money.

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Woman-Owned Wallet: The PodcastBy Amanda Dare

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