How you guys doing, eh? I'm excited for this episode. I am very excited to share this with you actually. I was at an event this last week. I know some of you guys follow both shows I have and there's probably a third one at some point who knows but I was at this awesome event if you guys ever heard of Grant Cardone. Grant Cardone had an event called "The 10x Growth Con". It's amazing. It goes through and talks about you know basically well there's a lot of cool goal setting, how to sell better, things like that and it was interesting. It was a lot of fun. It was cool.
Well my friend and mentor and old boss, Russell Brunson, CEO of ClickFunnels, came and he spoke. He was teaching everybody how all this funnel stuff works in different industries. He's like, "And if you're an e-com, this is how it works over here." There's 90 or was it 8,500 people, 8500 people. We were in a stadium, literally. We're all sitting there and the lights are dark and I was listening to Russell and he was talking, he was teaching everyone how to use a lot of cool like funnel automation and the internet to sell in different industries.
One of the things that people fight a lot of times, they'll say, "Hey, Stephen this is cool but I just don't know if it works for me. I just don't think it'll work for my MLM. I just don't think it'll work for my product." You might be right. There might be some rule some whatever and you guys know I got a little bit passion in that last episode as I talked about what MLM that I'm or how I chose my MLM and things like that and frankly I still believe what I said that if you really truly cannot use anything internet related, why the heck are you in your MLM? If you can't take advantage of the cool stuff where everyone's actually buying, where the buying eyes are, where people expect to purchase stuff, where the easy sales happen, you better really, really love your product. Anyway, that's a different topic.
I was sitting there and Russell's going through and he's talking about, he was teaching everybody like, "Look if I was in e-com I'd do this. If I was in retail, I'd do this. If I was an affiliate, I'd do this." Then he said, "If I was a network marketing I would do this and in fact I didn't tell Stephen. Stephen, where are you?" 8500 people so I just yelled, super loud. I was like, "Woo," and I yelled really loud and it shocked everyone around me. He goes, "What Stephen's doing in network marketing is he makes people apply to join his downline. They got to go through and before he even tells people what MLM he's in they go through, they apply and they create a relationship with him and there's this cool things that he sends out to him and it's this process. Then at the very end then he goes through and talks about his MLM, then he goes through and talks about ... "
I was like, "Holy crap". He took screenshots of my funnel and he put it in front of everyone. I was like, "Oh, my gosh, dude! That's so nice of you." I thanked him like crazy, like crazy. Anyway, it was really, really cool that he did that. First of all, I was floored that he used what I'm doing as an example and I was like, "Man, this is really cool." I hope that people realize that what I'm doing here, what I'm teaching on this podcast, what I'm teaching in my product, what Secret MLM Hacks is, is extremely cutting edge. It's not like anything else that's out there.
I had someone write in and ask, "Well is it like this sort of thing this other thing?" No. There's nothing else that teaches anything that does what it does. There's nothing else and it's the reason I felt passionate enough to leave my job over it, which is ludicrous. I get it. It is. I understand that but it was justified enough in my head. Everyone acts out enough reason in their head to justify at least their own behaviors and I did that and it was because of this.
What I did is first I was like, "Man, that's so cool. I was like, "I hope everyone realizes what he just said and how much credibility comes with the stuff that I'm trying to teach everybody." Then I was looking through my webinar script. I was looking a moment and realized that I was watching the replays, I'm going to pull this, parts of this clip and I'm going to put it inside of my free web class. If you haven't had a chance to go through my free web class, would love to have you. Secretmlmhacks.com and what I'm doing is I'm going through and I'm using it as a piece of authority and credibility showing that what I'm teaching is actually legit. It's awesome. Straight from the mouth of the man right? Russell Brunson in ClickFunnels. You know what I mean?
I am not somebody to ... because I get really weird when it comes to authority plays. In fact I was just making fun of somebody's funnel, someone's product, which is all about how cool he is and I was like, "Come on." I spoke at this event once it was all about how you should gain certain amounts of credibility inside of market places and there's an element to that you guys but I make fun of it like crazy.
In fact, one of the biggest lessons I've ever heard and learned was actually also from Russell and we were talking about this very principle, should you showboat? Should you look like you are hugely wealthy and massively successful? Should you? Should you? It was interesting. We were talking about those things and I feel a little bit weird about it.
I don't necessarily ... there's times and places for it and I believe that this web class that I've been doing that is a time and place, there's a very strategic place for it, which would be great to show. This is an example like, "Hey, look. The guy's talking about me and this program that you're going through right now is that not credible enough to go purchase it, right? And actually see what this is all about. See what all the buzz has been about."
There's a very specific lesson that he taught me and this is all I wanted to tell you guys. This is probably going to be a shorter episode but I really believe this. I think Tai Lopez has got some great stuff I really do. I think it's funny that he's talking pictures in front of cars all the time. Since he owns them, okay, we're cool with that but I have heard of people going and renting expensive, exotic cars. This is a thing, go renting exotic looking cars and renting a very expensive looking suit and taking pictures in front of them as if it was theirs and they'll go use it as if that is what makes a sale happen, as if that is the reason why someone will come and follow you and buy from you. It drives me nuts. If that's who you really are, great! Expose that part of yourself. Be an open book. Whatever it is.
If that's not your normal thing, do not feel pressured to do that stuff. I don't. Most of the time I literally just wear a T-shirt, jeans and I am barefoot all the time. Why? Because that's me. I hate shoes. Even when I did work for someone else, I never wore my shoes around the office. I had people come up to me and they'd ask me, "Are you just trying to connect with the earth a little more?" That has nothing to do with wuwu or anything like that. It's little out of straight comfort and he's like, "Oh, really? They let you do that here?" I was like, "I don't know. I just never really asked. I just kind of took my shoes off all day." Whatever those differences are in your life, it's all about expanding and highlighting the differences in your life. But, there are times and place when it comes to using credibility, when showing like, "Look I do know what the heck I'm talking about." You should have that as well.
It doesn't mean you have to go around. I know some people, you're like I don't feel comfortable running around me like oh, man. Look how good I am. If it feels that way to you then it probably feels that way to other people as well. Okay? There's a level of confidence that you should have. The most confident person in the room always wins. That's one of my favorite quotes. You could be fighting for the wrong point. You could be actually totally dead wrong but as long as you're the most confident person in the room, you will always win. You must be confident. You must have confidence in what you do and what you sell, your MLM's product, the opportunity you're with. You must be confident with it.
If you cannot have complete absolute certainty in what it is you're selling, start looking at what you're doing. When it comes to those things there is this area where you should, you should show off a little, know how to talk about yourself appropriately. Look, I am doing X. Look, I am good at it. Look, I'm really good at Y and Z. Look, I'm really good at it. This person over here said that as well. Got some credibility from him. There's ways to do it without looking like you're a self-centered jerk. Can I say that? I don't know. But, that's how I feel though. And there's ways to do it though without looking like you are using your authority and credibility to solely sell. You can use it to help break people's beliefs about you and rebuild it and help them realize that yeah, I actually have done this stuff.
That's the same reason someone asks for a resume. This is another form of a resume a far more effective one in my opinion but this is like having a resume that's actually valid that people are actually going to care about when someone else says, "Yes, you are doing great." Yes, he's someone else who's higher in their level of influence, higher in their level of authority. There are certain times and places to use it. Just be careful that to your audience, don't look like you're being self-centered.
Here's the quote, this was taught to me also by my friend and mentor, Russell Brunson, and this is what he said, "If you want credibility, don't seek it." That's what he said to me. I said, "Oh, that's really good." He said, "Seriously, if you want credibility in your life, don't seek it. If you want fame don't seek it. If you want ... " the moment you begin to look like you are seeking authority, your market sees it and they will distance themselves from you because you are actively trying to increase the plane that you are on. You are actively trying to increase the level that you're on. You're trying to show look how good I am, instead of buoying up the other people around you.
I think it was Tony Robinson who said, "To get what you want in life, all you got to do is help everyone get the things they want in life." You got to help enough people to get what they want in life and you'll have what you want in life. It's all about helping other people, but there's a level, there's a spot when it comes to doing ... anyway, anyway I hope you guys get the point. Hope you guys get the idea of what I'm trying to say here. Is that there's a level, there's an area where it's helpful to do so to actually talk, you need to know how to talk about yourself. You got to know how to sell yourself. They're buying you after all but do it in a way where it doesn't look like you're completely egotistical and if you go, "Stephen what's wrong with that?" You know what? Maybe there's nothing wrong with that but there are people who are attracted to that and a huge amount of people who are not.
Anyway, my challenge to you guys. Yes, I'm going to challenge you on this podcast episode today is if you have no video of somebody else talking about how great you've been in their life, go get it. If you have no person of authority who is saying, "Oh, my gosh look. Steve Larson says I'm great." Or, in my case, Russell Brunson says, "This stuff works and this is great." You need that kind of stuff. There are very, very famous marketing launches where the entrepreneur has gone out and they've launched a product and they've got the sales funnel, they've got the sales script, they've got tons and tons of ... , they got lots of sales stuff. They do it right and they make tons of money and they'll close the cart down and people can't buy it for a long time and they'll go get results with the people who bought.
There was this ... I can't remember his name, I'm so sorry you guys. I remember the lesson, I remember the principle so I'm sorry I quote it who it was but what he did is he went and he took all of the social proof. He took all the testimonials. He took all of the result people were having with his actual product and he went and he relaunched his product with no sales video, no sales script. There was literally nothing on the page except an absolutely, gigantic webpage full of testimonials and it made as much money as the first time he launched it with no sales script, no sales video. That's the power of it, guys. Social proof is huge. Getting the bless off of people that are higher in authority and influence of you is huge. You should have that stuff. You should get it. You should know when to use it. You should know when to talk about yourself. You should know when not to. You should know when it might be sounding and feeling like you're just completely obsessed with yourself you're not actually there to solve legitimate problems inside the marketplace, right?
In fact, for those of you guys who have seen it. In fact the very funnel Russell was talking about, the way I do it is I go through and I get a whole bunch of videos of people talking about how I've helped solve actual legitimate problems for them next to the actual application. As you're filling out the application to join my downline, people are saying, "Look, Stephen helped me with this, this and this. This is what was going on in my life beforehand now, this is what's going on in my life afterwards." That's me doing exactly the very same thing. There are times to use it but not every single piece, 24/7 is me saying, "Look how great I am. Look how amazing I am." Know when to use it.
My challenge to you is that if you have been helping people, which I'm sure you have been, I hope you have been. If you feel like there's no one you can reach out to and say, "Hey, do you mind filming just a little video for me, just on your phone saying, "Hey, this is what my life before I met Stephen this is what it was like afterwards."" If there's no one that you can reach out to, I wager that you've not done enough for other people.
What I would do is go get a whole bunch of videos from the people in your downline or other people who are of influence who would only do something like that with you and give you that stamp of approval saying, "Ei, I certify this guy." Be truthful about it. Be ethical about it. But doing that does a lot. I'm very excited. I'm taking that video clip out. I can't believe he said that on Grant Cardone's stage in front of 8500 people, very, very nice of him and he walked through the funnel briefly. I'm going to take that and I'm going to put it inside the Secret MLM Hacks free web class so you guys can see the very concept I'm talking about in that web class. You guys can see his christening of what I'm talking about, okay?
Go ahead if you've not checked that out. I would love to have you guys. Go to secretmlmhacks.com, you guys can check that one out and then anyway go grab those little pieces of credibility for yourself.
Anyways, guys thanks so much and I'll talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhackradio.com.