Music Business Breakthrough: Amplify Every Release

610: The Power of House Concerts

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Episode Summary: In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative and powerful way to grow your superfans while adding flexibility to your tour schedule. Cheryl shares her best tips for booking, structuring, and maximizing these personal events.

Key Takeaways:

  • House Concerts as a Game-Changer: Cheryl shares how booking house concerts between regular venue gigs helped her grow her fanbase and never lose money on tour.
  • Personal Connections with Fans: Performing in a fan’s living room allows for deeper connections, turning attendees into superfans.
  • Seasonal Opportunities: House concerts aren’t limited to tours. Cheryl highlights how these events work well during holidays and between album releases.
  • Flexible Formats: Whether it's scaling down your rock band to an acoustic set or performing solo, house concerts offer adaptability to fit any setting.
  • Booking Tips: Use your email list or do a Google search to find local house concert communities. Cheryl walks through how to approach fans about hosting a concert.
  • Monetization Strategies: Whether it’s securing a guaranteed fee, passing around a tip jar, or selling merch at marked-up prices, Cheryl shares various ways to ensure you walk away financially secure.
  • The Power of Partnership: Cheryl emphasizes the importance of a win-win mindset when working with hosts and the professional steps she takes to ensure everything runs smoothly.
  • Making it Easy for the Host: From providing an introduction script to reminding the audience about merch and tips, Cheryl’s approach is all about easing the pressure on the host while maximizing the event's impact.
  • Creating Future Opportunities: Cheryl shares her technique of planting the seed for future bookings before the concert even ends, ensuring that every house concert can lead to the next one.

    • Resources Mentioned:

    • Email Template Bundle: Want to invite your fans to host a house concert? Cheryl has an email template ready for you! Download it with an exclusive discount in her incredible app RELEASIFY: http://www.inthekey.co/app.
    • Make sure to like and subscribe and share! http://www.inthekey.co/podcast
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      Music Business Breakthrough: Amplify Every ReleaseBy Cheryl B. Engelhardt
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