Why you should listen

1. Kate breaks down exactly where to start, without chasing shiny tools.
2. Learn how to build AI systems they’ll actually adopt.
3. Kate shares how to train GPTs on your tone and strategy.

If AI still feels overwhelming, like you’re already behind or unsure where to start, you’re not alone. In this episode, I speak with Kate VanderVoort from Social Mediology, who helps consultants move beyond shiny tools and build practical AI systems that actually save time. Kate explains why most businesses struggle with AI and how to fix it by starting with the right foundation.

You’ll walk away with a clear picture of what actually works, what to avoid, and how to make AI a useful part of your business without the overwhelm. If you're ready to cut through the noise and use AI in a way that supports your team and goals, this episode is for you.

About Kate VanderVoort

Kate VanderVoort is Founder and CEO of Social Mediology and the AI Success Lab and host of the AI Grapple Podcast. She is a digital strategy expert with over 30 years of experience in both online and offline marketing, as well as business development. For 15 years, she has specialised in growing and activating online customer communities on social media and, more recently, works with companies to integrate AI into their marketing and business operations.

Resources and Links

• Socialmediology.com.au
• Kate's LinkedIn profile
• Facebook Group: AI Success Lab
• The AI Grapple podcast
• Previous episode: 612 - ​​AI Agents Are the New Hires with Ken Gavranovic
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