My African Aesthetic

6.2. George Daniels: South Africa.Norway


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George Daniels, Managing Director of the Oslo Afro Arts Festival talks about how the festival contributes to reshaping cultural narratives in Norway through the power of African arts.

From teaching salsa classes to directing one of Scandinavia’s most vibrant cultural festivals, George shares his personal journey from South Africa to Oslo—a path fueled by love, fatherhood, and a vision for representation.

We dive into how the festival reclaims Oslo’s Grønland neighborhood as a space of celebration, not stigma and negative stereotypes. George talks about curating experiences across generations—children’s drumming workshops, international music acts, fashion shows, food, and more—all aimed at uplifting African-Norwegian voices and building community.

Plus, we get a glimpse of his future plans: cross-Nordic collaborations, deeper civic engagement, and growing the festival into a platform for social change.

🔗 Learn more at osloafroartsfestival.no and follow @osloafroarts for the latest updates.

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Website: https://www.myafricanaesthetic.com/

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My African AestheticBy Eunice Nanzala Schumacher, Penina Acayo Laker

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