Host Jen Barkan talks to Emily Tucker, an award-winning OSC with Robuck Homes, about how she goes beyond traditional lead management by visiting communities, creating successful video content, and building relationships with on-site sales agents and realtors to amplify her builder's brand presence.

Housekeeping

• 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - According to Emily, if you’re an Online Sales Specialist, you have to go!

TITO Shoutout

• Kelly Ward and Athena Azan with M/I Homes - Internet Sales Team of the Year at the MAME Awards.

Key Takeaways

• Be the face of your brand, not just a phone answerer: Emily makes monthly on-site visits to each community to create video content that humanizes her as an OSC and builds a personal social media presence alongside the company's corporate accounts. A personal brand reaches people differently than a builder's corporate page alone!
• You don't need fancy equipment to get started: A phone, an inexpensive tripod, and a lapel mic from Amazon are all Emily uses. The bigger barrier is perfection paralysis - use the mantra "progress over perfection" and just do it, even if early videos are rough.
• One site visit can fuel weeks of content across multiple channels: A single afternoon on-site can generate a month's worth of video content that can be repurposed across social platforms, text prospecting, emails, and realtor outreach. 
• On-site visits strengthen the OSC-to-sales-agent relationship: Collaborating on videos builds trust and connection with on-site agents. Teaching agents video skills and inviting them to participate turns the visit into a relationship-building moment, not just a content-creation task.

Skills Check

Pick one community, talk to leadership and/or marketing about how you can create some content. Think about how you could leverage this content across multiple channels - marketing, prospecting, and follow up.