Sign up to save your podcasts
Or
Share #62 - How I Built a $5M Startup in Southeast Asia
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#62 - How I Built a $5M Startup in Southeast Asia
Try AskFred ChatGPT for your meetings:https://fireflies.ai/?fpr=techforfounder (affiliate link, I earn a commission at no extra cost to you.)
In this episode of Tech for Founder with Panida Wayrojpitak, we dive deep into how Tendo Pay was scaled to a $5 million ARR through strategic pivots, effective content creation, and leveraging LinkedIn and industry podcasts. Tim emphasizes the importance of moving from B2C to B2B, validating business ideas before building, and the invaluable role of customer relationships and networking, particularly in Southeast Asia. Tim also share insights about his new startup, which simplifies Kubernetes cluster management. Essential advice for non-technical founders, navigating the Southeast Asian market, and balancing growth strategies in different sectors is provided. This episode is a goldmine for early-stage startups aiming to scale effectively.
(00:00) The Journey to 5 Million ARR
(00:33) Content Creation and Outreach Strategies01:38 Pivoting to B2B and Innovative Approaches
(03:17) Introducing QR Grades
(05:45) Validating Ideas Before Building
(09:38) Challenges in the Southeast Asian Market
(18:16) Balancing Growth Between B2C and B2B
(20:41) The Importance of Relationships and Networking
(28:46) Fundraising Challenges in FinTech
(35:08) Final Reflections and Advice
More information on on Tim Grassin:
Linkedin: https://www.linkedin.com/in/timgrassin/
More information on Panida Wayrojpitak and Tech for Founder Podcast:
Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak
Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak
Follow on Instagram: https://www.instagram.com/panidawayrojpitak/
Follow on Tiktok: https://tiktok.com/@panidawayrojpitak
Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder
For business inquiries & guest bookings: [email protected]
Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.©
Copyright Panida Wayrojpitak 2025.
View all episodes
By Panida WayrojpitakTry AskFred ChatGPT for your meetings:https://fireflies.ai/?fpr=techforfounder (affiliate link, I earn a commission at no extra cost to you.)
In this episode of Tech for Founder with Panida Wayrojpitak, we dive deep into how Tendo Pay was scaled to a $5 million ARR through strategic pivots, effective content creation, and leveraging LinkedIn and industry podcasts. Tim emphasizes the importance of moving from B2C to B2B, validating business ideas before building, and the invaluable role of customer relationships and networking, particularly in Southeast Asia. Tim also share insights about his new startup, which simplifies Kubernetes cluster management. Essential advice for non-technical founders, navigating the Southeast Asian market, and balancing growth strategies in different sectors is provided. This episode is a goldmine for early-stage startups aiming to scale effectively.
(00:00) The Journey to 5 Million ARR
(00:33) Content Creation and Outreach Strategies01:38 Pivoting to B2B and Innovative Approaches
(03:17) Introducing QR Grades
(05:45) Validating Ideas Before Building
(09:38) Challenges in the Southeast Asian Market
(18:16) Balancing Growth Between B2C and B2B
(20:41) The Importance of Relationships and Networking
(28:46) Fundraising Challenges in FinTech
(35:08) Final Reflections and Advice
More information on on Tim Grassin:
Linkedin: https://www.linkedin.com/in/timgrassin/
More information on Panida Wayrojpitak and Tech for Founder Podcast:
Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak
Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak
Follow on Instagram: https://www.instagram.com/panidawayrojpitak/
Follow on Tiktok: https://tiktok.com/@panidawayrojpitak
Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder
For business inquiries & guest bookings: [email protected]
Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.©
Copyright Panida Wayrojpitak 2025.