Jack Rutherfood is the UK Managing Director at Italian food powerhouse Crosta Mollica

They have been dominating in the UK over recent years, and it was great chatting to Jack to try and understand some of the reasons why that is.

I also loved digging into Jack's background from his first role as a Junior Buyer at Sainsburys, to moving brand side and working at the likes of Diageo, Lily's Kitchen and THIS.

Jack is a fantastic guy - and I loved this one, I'm sure you will too!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Jack Rutherford and Crosta Mollica

01:40 The Story of Crosta Mollica

03:13 Brand Evolution and Rebranding Success

05:39 Joining Crosta: The Attraction of the Brand

08:33 Market Insights: Chilled vs Frozen Pizza

11:46 The Secret Sauce of Crosta's Success

17:40 Jack's Journey: From Aspirations to Leadership

20:10 The Evolution of Ready-to-Drink Beverages

22:02 Career Path: From Sainsbury's to Diageo

25:00 Transitioning to Challenger Brands

27:46 Navigating the Plant-Based Boom

30:44 Balancing Work and Family Life

33:22 Resilience in the Face of Challenges

35:43 The Soundtrack of Work Life