Branding Your Business

62. Keeping Your Email List Engaged (Email Series #5)


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In Episode 5 of our Flodesk email marketing series on the Branding Your Business podcast, we’re diving into the art of writing emails that actually get opened. Praise shares four tried-and-true tips to boost email engagement: crafting irresistible subject lines, choosing a consistent (non-spammy) send schedule, delivering value-packed content with the 80/20 rule, and using Flodesk's segmentation tools to speak directly to what your audience wants. It’s practical, doable advice that helps you connect authentically—no sleazy tactics required.


Listen to past Email Series episodes:

Episode 1: ⁠⁠Why Every Brand Needs an Email List⁠⁠

Episode 2: ⁠⁠How to Get Your First 100 Subscribers⁠⁠

Episode 3: ⁠Build Your Email Sequence⁠

Episode 4: Design on Brand Emails People Want to Open


View the transcript from this episode ⁠⁠HERE⁠⁠.


Check out ⁠⁠comeplum.com/flodesk⁠⁠ to receive 50% off your Flodesk subscription + more resources!


Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠⁠




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Branding Your BusinessBy Praise Santos McKenna