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#62 Meat Troubles: Changing Diets for a Better Planet - Chris Bryant | University of Bath


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Dr. Chris Bryant is a psychologist at the University of Bath in the UK. He studies how to get people to reduce animal product consumption. Today, we talk about the problem behind meat consumption, some solutions to change consumer's meat purchases, and what's next in this field!  

To learn more about Dr. Bryant's work, visit: https://scholar.google.co.uk/citations?user=Wq7j88AAAAAJ&hl=en 

Timeline:

00:00 Introduction
02:09 Problems with Meat
05:44 Key Stats on Meat Problems
09:16 Problematic Regions/Species?
13:59 Barriers to reducing Meat Consumption
17:23 Solutions to Reduce Meat Consumption
23:54 Challenges in Current Research
20:06 Solutions to improve antifungals
22:26 Neglected areas in the field   

P.S. Some Fancy Words Dr. Bryant used:

- Tail docking: Cutting off an animal's tail. Ex: for a cow.
- Eutrophication: the process of water getting excessive nutrients. This causes excess microorganisms to grow in it, killing other organisms in the water.
- Antibiotic resistance: when bacteria develop resistance against our drugs, making bacterial infections harder to treat.
- Prophylactically: To prevent a disease before it happens instead of to cure it afterwards.
- Blue water: water from humans used in agriculture
- Green water: water from precipitation that is used in agriculture
- Beyond Meat: A popular plant-based meat
- Randomised trials: randomly assigning a treatment (like eating plant-based meat) to one group of people and not to another. Then, observing changes in the two groups.
- Cognitive dissonance: Mental discomfort from having beliefs conflicting with other information (like facts, others' opinions, social norms, etc.).
- Effective animal advocacy: nonprofits advocating for the use of rationality and objective data to find the best charitable interventions for animal rights, instead of just 'good enough' interventions. 

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