Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS


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Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application.

But when a road is closed, most transportation agencies put out a press release.

And this disconnect is not only annoying—it can be a public safety hazard.

So after the recent catastrophic flooding in his Southeast Wisconsin community, Dusty wants to start a conversation about how public officials can modernize the way they communicate about road closures in 2025.

Because, in order to maximize the impact of potentially life-saving information, municipalities and departments of transportation need to take their message to the channels that the public actually uses.

In this episode, we speak with Scott Oppmann, ArcGIS Solutions Director at Esri. Esri's ArcGIS is the leading mapping and spatial analytics software in its field, allowing organizations to leverage location-based digital insights across a wide variety of fields. And Esri’s Community Maps Program and Road Closures solution helps local governments get time-sensitive travel information out to the apps that people actually use when they travel.

We'll discuss the imperative for pushing live travel updates to maps apps, different methods for doing so, and why it's important to have a plan in place BEFORE an emergency strikes.

Learn more about Esri's Community Maps Program and Road Closures Solution.

Contribute to contentpartners.maps.google.com

Support Wisconsin Flood victims: feedingamericawi.org

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Lead Balloon - Public Relations, Marketing and Strategic Communications StoriesBy Dusty Weis

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