You don't need to change the world overnight. Just fix one process that makes someone's day better. In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben talks with Ross Smith, CEO of Initium SoftWorks, about practical digital transformation. With decades of experience in intelligent automation and content management, Ross shares how to simplify complexity, align tech with real business needs, and build trust through small, high-impact wins. He also dives into responsible AI use, system integration, and how lessons from banking and government can be applied to equipment finance. If you're looking for actionable ways to modernize without overwhelm, this conversation is a must-listen. Ross Smith is a future-focused technology leader and the CEO of Initium SoftWorks LLC (ISW), where he guides organizations through complex digital transformation with a practical, human-centered approach. With decades of experience in enterprise content management, intelligent automation, and system integration, Ross has a proven track record of simplifying complexity and accelerating business outcomes. What sets Ross apart is his relentless focus on trust, governance, and aligning technology to real business needs. His work spans industries – from financial services to public sector – delivering smart, responsible AI solutions that reduce friction, enhance decision-making, and empower teams. Under his leadership, ISW is bringing proven automation strategies into the equipment finance space, helping organizations modernize without losing their soul. Ross is known for building high-performing teams, earning client trust, and delivering real value, even in high-stakes, high-complexity environments. Connect with Us: Ross Smith | LinkedIn Initium SoftWorks (ISW) Deborah Reuben | LinkedIn TomorrowZone