When you have an important presentation, you always aim to impress. Sometimes we think that we must wow our audience with our intelligence, and that the best way to do so is to dive into technical terms and throw a lot of information at them.

That is often not the right approach. Even if your audience understands the information you throw at them, it doesn't mean it's engaging or convincing.

Sometimes, using simple stories can be more effective. In this episode we dive into a case study from Colleen Stewart, author of The Story Compass, on how simplicity can get your point across in a memorable (and replicable) way.

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