Marketing on Mars

#62 - Why is Salsify Spending $750K on Events?


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Prepare to be Salsified! 🎉

Join Rob Gonzalez, the co-founder and CMO of Salsify, on this wild episode of Marketing on Mars, where we dig into the mysterious origin of the name "Salsify" (hint: it's not a dance move), the $450 million journey across Boston, London, Sydney, and Paris, and the secrets behind snagging the first 5 clients (no salsa involved).

Learn how outbound changed faster than you can say "cha-cha-cha," what makes Salsify's main channels groove, and how they shake it up with big events on a $150K budget.

And ever wonder about the CMO's salary in their industry? We've got the spicy details! Tune in and get ready to mambo with marketing! 💃
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Improve efficiency, drive sales, and lead the digital shelf with the industry’s only unified Product Experience Management (PXM) platform.

Check out Salsify: https://www.salsify.com
Connect with Rob Gonzalez: https://www.linkedin.com/in/robgonzalez/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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Marketing on MarsBy Marketing on Mars