Most small businesses are jumping into AI because everyone else is - and that’s exactly why they’re getting it wrong. Bruce and Peter break down the real reasons AI is causing issues for SMEs, starting with the Deloitte report controversy and the bigger warning sign behind it: AI can produce convincing content that’s completely incorrect.

You’ll learn the 5 biggest ways business owners misuse AI, why “work slop” is killing productivity, and how relying on AI without proper checks can damage your reputation fast. Bruce and Pete also unpack the rise of fake content online, why AI shouldn’t be treated as a cost-cutting replacement for people, and which roles will genuinely change in the coming years.

Most importantly, they share the practical approach that actually works: human-in-the-loop + AI cross-checking, better prompting, and using AI as an enablement tool - not a shortcut.

If you’re using ChatGPT (or any AI tool) in your business, this episode will help you use it properly, avoid expensive mistakes, and stay competitive as the market shifts.