Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction


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Earlier this month, a new startup announced that they would be using artificial intelligence to churn out thousands of podcast episodes voiced by A.I. podcast hosts.

Inception Point A.I. claims to be able to fashion 3,000 podcast episodes a week at a paltry cost of $1 per episode, and plans to flood the market with massive amounts of content in the hopes of generating revenue through programmatic advertising.
But the reaction to their market entrance was anything but warm and welcoming. Podcast industry stalwarts and professional communicators expressed shock and outrage that the startup would resort to such a low-quality, high-volume tactic.
Many raised ethical questions about replacing human insights with A.I.-generated "slop," and concerns abounded about job losses in an already contracting industry.
In a post to her LinkedIn, Inception Point A.I. CEO Jeanine Wright was flamed by dozens of angry comments from incensed audio professionals.
Some objected strenuously to bizarre comments where Wright declared that "half the people on the planet will be AI" in the near future. Others were upset by her decision to cast critics of the business model as "probably lazy Luddites."
So obviously this story is a PERFECT fit for us here on Lead Balloon.
First, we'll discuss the industry reaction, the PR faceplant and the dubious business model with Jeff Umbro—CEO of the Podglomerate, host of the show "Podcast Perspectives," and a leading authority on the state of the podcast industry.
And then we'll cover the moral implications of A.I. podcast hosts with Ronald Young, Jr. , "Best Podcast Host" winner at this year's Ambies Podcast Academy Awards and creator of award-winning podcasts including "Weight For It."
Ultimately, whether you consider communication an artistic act OR a professional pursuit, we'll unpack the implications and repercussions of a world where big tech insiders try to replace the HUMAN in the human act of communication.
A note: we spoke with Inception Point A.I. CEO Jeanine Wright and invited her to respond to our questions about the company's business model and ethics. Ultimately, she chose not to provide us with any commentary prior to our publishing deadline.

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Lead Balloon - Public Relations, Marketing and Strategic Communications StoriesBy Dusty Weis

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