Storytelling That Sticks for Business and Life

63. Fill In The Blanks with Creative License with Doug Stevenson


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The magic of storytelling is in the details. It’s the small but colorful details that make a story come alive. But what if you can’t recall every detail because the event of the story happened months or years ago?

The answer is called Creative License. Creative license is a permission structure that allows you to fill in the blanks with non-consequential choices. Was her name Bridget or Diane? Pick one. Did the story take place in the boardroom or a conference room? Pick one. Did your coach say, “Get your head in the game,” or ‘Get out of your head and into the game?” Pick one.

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Storytelling That Sticks for Business and LifeBy Doug Stevenson

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