“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.”

Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the most fearless brands, Oatly. Kevin discusses what it’s like working in the Department of Mind Control at Oatly and why their mantra is to be consistently inconsistent. He also shares what he appreciates about the client side and how too many brands are scared or too worried about ROI.

Tune in to learn:
• How the best marketing is about asking people for action
• Fearlessness as a brand
• Why it’s better to treat people with intelligence
• How to put an ad within an ad within an ad within an ad…

Check out the ad within an ad here - https://musebycl.io/advertising/oatly-put-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad-inside-ad. Also, subscribe to Oatly’s new newsletter at https://www.oatly.com/spam. And if you want to drop Marten a note, his email is [email protected].

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