Mastering Midlife with Heidi

63. Love Isn’t Earned & Neither Is Your Worth or Value: How People Pleasers Mistake Approval for Love


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Do  you say yes when you REALLY wanna say no — just to avoid disappointing someone? Or say no, but then immediately feel guilty?

Yeah… the guilt? It’s not about that moment — it’s about a deeper belief you probably don't realize you’re carrying.

In this episode, we’re unpacking why so many women end up chasing approval without realizing it… and how that need to be liked or seen as “good” keeps us stuck in people-pleasing patterns that feel like love, but aren’t.

We’ll cover:

  • Why disappointing others feels so unsafe — and what it’s really tied to
  • How approval became a stand-in for love (and how to spot where it's still happening)
  • What it looks like to give yourself unconditional love — instead of earning it through self-sacrifice

This one’s for the woman who’s tired of twisting herself into knots to feel worthy — and is ready to write a new story.

If you'd like to know more about what coaching with me looks like, please email me at [email protected] or schedule a Clarity Call: https://calendly.com/heidi-gustafson/30min

More resources on my YouTube channel: https://www.youtube.com/@MasteringMidlifeWithHeidi

Get on my email list and stay up-to-date on all the happenings by downloading my FREE guide: 20 Ways To Say "No" Without Guilt: https://www.masteringmidlifewithheidi.com/join-the-community

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Mastering Midlife with HeidiBy Heidi Gustafson

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