Let's Get Data-Driven

63 - My EMAIL TAGGING and SEGMENTATION STRATEGY for Data-Driven, Customer-Focused Bosses


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Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results.

Get my new book: EMAIL MARKETING OPTIMIZATION.

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Read this as a transcript over on the blog.

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Let's Get Data-DrivenBy Lanie Lamarre from OMGrowth

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