In this news-led episode, Raymond King and Kit Franklin dig into what really matters as UK agriculture heads into a turbulent new year.

We unpack: 🚜 What the Farm Profitability Review actually means for ag-tech, machinery, and engineers

📉 Why policy uncertainty is freezing on-farm investment (even when changes are “positive”)

🤖 Where real opportunities exist for automation, robotics, and compliance tech

🐖 How animal welfare reforms could drive – or derail – practical innovation

⚙️ And why selling more horsepower might be the wrong metric for the future of farming

Along the way, we ask hard questions about ROI, interoperability, scale-up gaps, and whether engineers are missing from the rooms where decisions get made.

If you care about farm profitability, ag-tech adoption, or the future of UK agricultural engineering, this one’s for you.

🎧 Listen now and join the debate.

#BrashAg #AgTech #AgEngineering #FarmProfitability #UKFarming #AgPolicy #Robotics #Automation #Machinery #Innovation