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Why you should listen
Are you tired of sending perfectly crafted LinkedIn messages that get completely ignored? As a consultant, you're likely experiencing the same frustration—low acceptance rates while decision makers are overwhelmed by generic outreach attempts. In this episode, I talk with Oleg Sobolev from Extrovert about a different approach entirely. Instead of working harder on your messaging, we explore how strategic social engagement before any outreach can transform your results. Oleg walks through his systematic method for building genuine visibility and trust, turning social media from a time sink into a predictable revenue engine for consultants who want to stop chasing prospects and start attracting them.
About Oleg Sobolev
Oleg Sobolev is a former strategy consultant turned SaaS founder, best known for rethinking how B2B sales teams build relationships. After years advising companies on growth, he saw firsthand how traditional outreach—cold emails, mass DMs—was burning trust instead of building it. That insight led him to create Extrovert, a platform that helps reps drive pipeline by showing up consistently and authentically on LinkedIn. Oleg’s mission is simple: make relationship-driven selling easier to do—and harder to ignore.
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By Paul Higgins5
3636 ratings
Why you should listen
Are you tired of sending perfectly crafted LinkedIn messages that get completely ignored? As a consultant, you're likely experiencing the same frustration—low acceptance rates while decision makers are overwhelmed by generic outreach attempts. In this episode, I talk with Oleg Sobolev from Extrovert about a different approach entirely. Instead of working harder on your messaging, we explore how strategic social engagement before any outreach can transform your results. Oleg walks through his systematic method for building genuine visibility and trust, turning social media from a time sink into a predictable revenue engine for consultants who want to stop chasing prospects and start attracting them.
About Oleg Sobolev
Oleg Sobolev is a former strategy consultant turned SaaS founder, best known for rethinking how B2B sales teams build relationships. After years advising companies on growth, he saw firsthand how traditional outreach—cold emails, mass DMs—was burning trust instead of building it. That insight led him to create Extrovert, a platform that helps reps drive pipeline by showing up consistently and authentically on LinkedIn. Oleg’s mission is simple: make relationship-driven selling easier to do—and harder to ignore.
Resources and Links

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