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#64: From Startup to working with Under Armour, CEO Hologenix (Seth Casden)
CELLIANT®, the only bio-responsive textile using Infrared technology clinically demonstrated to increase tissue oxygen levels, improving athletic performance and recovery and promoting more restful sleep.
Hologenix, LLC, is dedicated to creating, discovering and marketing products that enhance people’s lives, empowering them to take charge of their own health. CELLIANT is our flagship product. We’re extremely proud of our international regulatory status, including the FDA determination as both a medical device and general wellness product, supported by 9 positive clinical trials evaluated by the top North American life sciences research universities.
CELLIANT is used by international brands, including Under Armour, Amerisleep, Bear, Revitalife, Xcel and countless others in sportswear, sleepwear, bedding and more.
...
0:00 Intro: who is Seth and the infrared technique
04.28 Fit of the shirt
07.00 Benefits of the Tshirt for a customer
11.05 Reusing the bodies energy
12.36 The beginning of the Company
16.27 Why Tshirts
19.30 Trade shows
21.00 Financing and Investments
27.05 Arguments for a neutral CEO
30.52 Handling a crisis
34.30 Sales and Marketing Strategy
39.40 Cooperation with the brand "Under Armour"
42.30 FDA approval
51.30 Expansion worldwide
52.33 Supply chain challenges
55.12 Customers awareness
56.15 Possible future usercases
01.00.04 Brand Partners
01:02:00 Outro
..
Join Our Facebook Group Community here: http://bit.ly/sfe-community
Listen to our SFE podcast - Impact Talks on Anchor or Spotify: https://startupfundingevent.com/podcast/
Created by https://www.lightningvideoeditors.com
View all episodes
By Startup Funding EventCELLIANT®, the only bio-responsive textile using Infrared technology clinically demonstrated to increase tissue oxygen levels, improving athletic performance and recovery and promoting more restful sleep.
Hologenix, LLC, is dedicated to creating, discovering and marketing products that enhance people’s lives, empowering them to take charge of their own health. CELLIANT is our flagship product. We’re extremely proud of our international regulatory status, including the FDA determination as both a medical device and general wellness product, supported by 9 positive clinical trials evaluated by the top North American life sciences research universities.
CELLIANT is used by international brands, including Under Armour, Amerisleep, Bear, Revitalife, Xcel and countless others in sportswear, sleepwear, bedding and more.
...
0:00 Intro: who is Seth and the infrared technique
04.28 Fit of the shirt
07.00 Benefits of the Tshirt for a customer
11.05 Reusing the bodies energy
12.36 The beginning of the Company
16.27 Why Tshirts
19.30 Trade shows
21.00 Financing and Investments
27.05 Arguments for a neutral CEO
30.52 Handling a crisis
34.30 Sales and Marketing Strategy
39.40 Cooperation with the brand "Under Armour"
42.30 FDA approval
51.30 Expansion worldwide
52.33 Supply chain challenges
55.12 Customers awareness
56.15 Possible future usercases
01.00.04 Brand Partners
01:02:00 Outro
..
Join Our Facebook Group Community here: http://bit.ly/sfe-community
Listen to our SFE podcast - Impact Talks on Anchor or Spotify: https://startupfundingevent.com/podcast/
Created by https://www.lightningvideoeditors.com