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If you’re losing more than half of your viewers in the first 30 seconds of your videos, chances are, you’re not connecting with the right audience. And if you’re not hooking them from the start, it’s game over for retention. 

But here’s the thing: before you even think about improving your hook, you need to know who you’re talking to. Without a clear Customer Avatar, your content will never land with the people who matter most.

Skip this step, and you’ll keep losing viewers. But watch this video, and by the end, you’ll have a crystal-clear picture of your ideal audience—making your content 10x more effective.