Lunch Hour Legal Marketing

By Legal Talk Network

What's Lunch Hour Legal Marketing about?

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

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Lunch Hour Legal Marketing episodes:

05.08.2024
Google Local Service Ads: To Brand or Not to Brand?
Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped...
04.24.2024
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor...
04.16.2024
My CRM is Bigger Than Yours || Quarter 1, Done
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As...
03.27.2024
The Lawyer’s Guide to Conversions || Listener LSA Queries
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So,...
03.13.2024
Bull$#!% You Hear at Legal Conferences || What Are You Reading?
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack...
03.06.2024
Extra, Extra! Break Free from the Billable Hour
Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA...
02.28.2024
What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best...
02.14.2024
Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all...
01.31.2024
Diverse Marketing || 30 Days In
100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing...
01.17.2024
Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to...
01.03.2024
Mindful Gifting || Resolutions Past and Future
If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh… you’ll see. _____________________________________________________________________ Unexpected, unnecessary gifts can be pretty darn...
12.27.2023
Bad Math - Undercapitalization || Riches in the Niches?
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? _______________________________________________________________ Lawyers aren’t known for their math skills, but those who are business owners need to...
12.13.2023
The Rising Costs of Google Ads || Traffic for Traffic’s Sake?
Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers? _______________________ Is Google...
11.22.2023
LinkedInGPT || Red Flags for Firing Your Agency
What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. ______________ With ChatGPT by our side, social media might just have the...
11.08.2023
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. ----------- You...
10.25.2023
You Asked, We Answered || A Line in the SPAM
The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you better learn how NOT to annoy your audience,...
10.11.2023
5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI
Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with...
09.27.2023
LHLM 101: Targeting in Marketing || Geotargeting Misadventures
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. ----- Welcome back to school, kids. Today’s lesson is all about hitting the marketing...
09.13.2023
The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand
Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance. ----- Let’s take a look at a few lawyers’...
08.23.2023
Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3
Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. ----- Improving your SEO performance is always a good idea, but there...
08.09.2023
Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?
Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul...
07.26.2023
The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You
Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. ----- Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial...
07.12.2023
Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2
If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks...
06.28.2023
The Frequently and Rarely Asked Questions of Legal Marketing
How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to...
06.14.2023
How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1
This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so...
05.24.2023
Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz
At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz! --- In what...
05.10.2023
The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT
Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach. So, let’s talk...
04.26.2023
The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge
LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru...
04.12.2023
5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. ----- Having a strong online presence is essential when marketing your practice, and your Google Business profile is a...
03.22.2023
Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics
Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets, not with their favorite teams, but rather the top...
03.08.2023
Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?
The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose. (1:46) You may be surprised at how few small firms...
02.22.2023
ABA Techshow 2023 Preview || Google Ads: Too Expensive?
A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can’t contain their excitement. On the...
02.08.2023
Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content
Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of unbearable (but SEO-optimized!) legal content. We’re not sure who carries eggs...
01.25.2023
ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report
Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail’s 2023 Marketing Outlook for Law Firms offers you the chance...
01.11.2023
Conrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023
The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. ----- It’s that time of year again; Conrad and Gyi put away the snow-globes and bring back the...
12.28.2022
The 12 Days of Legal Marketing: The Musical!
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. ----- The holidays: a time when everybody (hopefully) takes a little time off for themselves and their families; a time...
12.14.2022
ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company
Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT. Well, maybe not best friend, but it’s pretty damn cool and maybe,...
11.23.2022
Working From Home Or Living At Work? || Why No One Likes Your Law Firm
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. ----- Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you’re working...
11.09.2022
Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! ----- Straight from the YouTubes: Gyi and Conrad answer a listener question...
10.26.2022
Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?
Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal Trends Report. ----- Continuing its effort to be your law...
10.12.2022
What’s the Plan, Stan? || Marketing Metrics Power Rankings
First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And, book review—what you need to add to your...
09.28.2022
Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really just noise. And, for a little something extra,...
09.14.2022
What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest...
08.24.2022
You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be on it, don’t f#¢% it up. Tune is...
08.10.2022
Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry. ----- The new Hubspot Marketing Trends...
07.27.2022
Is Link Building Worth It Anymore? || Top 10 Link Building Tips
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals...
07.13.2022
Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great...
06.22.2022
Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator. As...
06.08.2022
SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to....
05.25.2022
How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. ----- Wouldn’t it be great if your clients left you a good review online? Why wait? Why not just videotape them as...

What's Lunch Hour Legal Marketing about?

Download our free app to listen on your phone

Lunch Hour Legal Marketing episodes:

Google Local Service Ads: To Brand or Not to Brand?

Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?

My CRM is Bigger Than Yours || Quarter 1, Done

The Lawyer’s Guide to Conversions || Listener LSA Queries

Bull$#!% You Hear at Legal Conferences || What Are You Reading?

Extra, Extra! Break Free from the Billable Hour

What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4

Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems

Diverse Marketing || 30 Days In

Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail

Mindful Gifting || Resolutions Past and Future

Bad Math - Undercapitalization || Riches in the Niches?

The Rising Costs of Google Ads || Traffic for Traffic’s Sake?

LinkedInGPT || Red Flags for Firing Your Agency

The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth

You Asked, We Answered || A Line in the SPAM

5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI

LHLM 101: Targeting in Marketing || Geotargeting Misadventures

The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand

Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3

Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?

The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

The Frequently and Rarely Asked Questions of Legal Marketing

How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1

Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz

The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT

The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge

5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?

Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics

Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?

ABA Techshow 2023 Preview || Google Ads: Too Expensive?

Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content

ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report

Conrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023

The 12 Days of Legal Marketing: The Musical!

ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company

Working From Home Or Living At Work? || Why No One Likes Your Law Firm

Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees

Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?

What’s the Plan, Stan? || Marketing Metrics Power Rankings

Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?

What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads

You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right

Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?

Is Link Building Worth It Anymore? || Top 10 Link Building Tips

Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?

Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO

SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals