Lunch Hour Legal Marketing

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. 

Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report

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BEDLAM - Mockingbird Client Conference

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Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? 

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Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential.

Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats. 

The News:

Suggested Episodes:

Dear State Bar Regulator - South Carolina Edition

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In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?

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Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile. 

The News:

Suggested Episodes:

Online Legal Directories, Worth Your Time (And Dough)?

5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?

Mentioned in this Episode:

Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird 

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What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests! 

Conrad’s Blog Post

Press Release: Scorpion Acquires GNGF

📺: Watch on Youtube

0:15 Get Noticed Get Found Acquired by Scorpion

3:15 Does my agency have a conflict of interest? 

6:28 Can I choose where my ads run? 

8:45 Are you renting your own website?

14:22 What are the legal ramifications? 

16:10 Transparency, Data, Ownership

You’ve got questions, we’ve got answers! 

Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law firms. 

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The Bite - Lunch Hour Legal Marketing Newsletter!

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“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. 

How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You’ll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area’s geography on ranking factors.

Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments. 

The News:

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Local Falcon

Does My Website Suck? | Law Firm Website Teardown - LHLM Episode

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You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business.

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What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site.

📺 Watch on Youtube

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LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing 

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Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.  

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So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.  

The News:

• Google has an illegal monopoly on search, US judge finds

Mentioned in this Episode:

nearmedia.co

localdialogue.com 

Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount.

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You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.

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Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.

Learn more here: 

Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

And here:

Author markup best practices

The News:

Mentioned in this Episode:

LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network 

The Bite - Lunch Hour Legal Marketing Newsletter!

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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?

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Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on. 

Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels.

The News:

Mentioned in this Episode:

LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk Network

The Bite - Lunch Hour Legal Marketing Newsletter!

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Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok