Lunch Hour Legal Marketing

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

📺 Watch on YouTube

You'll hear our thoughts on:

Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.

Pro tip: Stick around for creative marketing ideas you’ve never thought of before!

Hit subscribe and drop your questions or comments below—we love hearing from you.

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Chapters 

(Times Approximate) 

(0:00) LHLM at Crisp Summit 2024

(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns

(4:02) EverService Invests in Law Rank

(10:50) Brand Building 101

(15:46) Optimizing Audience Segments and Targeting

(19:07) Retargeting and Lookalike Audiences

(24:11) Targeted Saturation

(30:27) Brand Affinity > Brand Awareness

(34:57) Forbes - Best Lawyer Near Me

Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. 

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This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation. 

Stay on the line—our next episode features another law firm website teardown! 

The News:

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LinkedInGPT || Red Flags for Firing Your Agency

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals 

Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. 

Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report

Mentioned in this Episode:

BEDLAM - Mockingbird Client Conference

Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? 

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Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential.

Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats. 

The News:

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Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

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Lunch Hour Legal Marketing on YouTube 

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In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?

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Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile. 

The News:

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Online Legal Directories, Worth Your Time (And Dough)?

5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?

Mentioned in this Episode:

Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird 

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests! 

Conrad’s Blog Post

Press Release: Scorpion Acquires GNGF

📺: Watch on Youtube

0:15 Get Noticed Get Found Acquired by Scorpion

3:15 Does my agency have a conflict of interest? 

6:28 Can I choose where my ads run? 

8:45 Are you renting your own website?

14:22 What are the legal ramifications? 

16:10 Transparency, Data, Ownership

You’ve got questions, we’ve got answers! 

Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law firms. 

The News:

Mentioned in this Episode:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. 

How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You’ll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area’s geography on ranking factors.

Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments. 

The News:

Mentioned in this Episode:

Local Falcon

Does My Website Suck? | Law Firm Website Teardown - LHLM Episode

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business.

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What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site.

📺 Watch on Youtube

 The News:

Mentioned in this Episode:

LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing 

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

Lunch Hour Legal Marketing on TikTok

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.  

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So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.  

The News:

• Google has an illegal monopoly on search, US judge finds

Mentioned in this Episode:

nearmedia.co

localdialogue.com 

Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount.

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review 

Lunch Hour Legal Marketing on YouTube 

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