Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today’s hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L’Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you’re tired of random marketing tactics and ready to build a system that works, this episode is for you. What you’ll learn about in this episode:  

1. Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences
2. How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients
3. The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you’ve achieved
4. Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they’re speaking to the wrong audience
5. What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost

  Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.     What you’ll learn about in this episode:  

1. AI is reshaping legal marketing strategy - Law firms must learn how AI-driven search and content affects visibility - Firms that avoid AI tools risk falling behind in efficiency and reach
2. Smaller firms can still compete with giants - Community involvement and personalized branding are powerful differentiators - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust
3. Differentiation starts with messaging - Firms must clarify why a prospect should hire them instead of a competitor - Storytelling, clear positioning, and niche services help break through the noise
4. AI is a tool- use it wisely - AI is great for content outlines and repurposing - but human oversight is essential - Abuse of AI can hurt search rankings and brand credibility
5. Authenticity wins on social media - Static, outsourced posts often fall flat—audiences prefer real voices and stories - Ghostwriters can help lawyers find and refine their authentic tone for better impact

Resources:  Website: www.legalfenix.com/ LinkedIn: www.linkedin.com/in/ronlatz/ Facebook: www.facebook.com/legalfenixmarketing YouTube: www.youtube.com/@LegalFenix Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you’ll learn about in this episode:  

1. AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats
2. Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions
3. Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan
4. Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks
5. Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes

    Resources:  Website: www.businessdesigncorp.com/  LinkedIn: www.linkedin.com/in/michael-mills-bdc/  Facebook: www.facebook.com/BusinessDesignCorp Twitter (X): x.com/TouchStoneBDC Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably. Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture. Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive. What you’ll learn about in this episode:  

1. Leverage your strengths—and delegate the rest - Importance of focusing on strengths in leadership roles - Surrounding oneself with individuals who complement strengths and address diverse needs
2. Authenticity is the foundation of effective leadership - Recognizing and nurturing authentic leadership styles - Building a team that supports personal growth and business development
3. Delegation is essential for scalability and sustainability - Emphasizing the significance of effective delegation in leadership - Encouraging leaders to empower their team members to prevent organizational vulnerabilities
4. Invest in people to create future leaders - Encouraging leaders to invest in mentorship and personal development - Prioritizing creating an environment that fosters new leaders rather than hoarding power
5. Culture thrives on vulnerability, communication, and care - Highlighting the value of open communication and vulnerability in leadership - Measuring leadership success by replicating leadership roles and positively impacting others' lives

Resources:  Website: mstratpartners.comLinkedIn: linkedin.com/company/maestro-strategic-partners Facebook: facebook.com/maestrostrategic/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network.   Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients.  What you’ll learn about in this episode: 1. Short form video content on platforms like Instagram and TikTok is increasingly important: - User-generated video content is popular and easy to create - Showcase office activities, employees, and community involvement 2. Long form YouTube videos remain significant for building brand trust: - Create 25 to 50 solid FAQs to explain legal practice areas - Analyze YouTube analytics to understand viewer habits 3. AI plays a vital role in content creation and research, enhancing efficiency: - AI tools like ChatGPT streamline writing processes and research tasks - Expert prompting is crucial for effective AI content generation 4. Consistency in video marketing is key for law firms' success: - Done-for-you videos provide a solution for maintaining regular video content - In-house capabilities for video creation offer an ideal setup 5. Exploring the use of avatars in video content creation: - Avatars can be a viable option for representing individuals in videos - Challenges may arise in replicating authentic voice and mannerisms Resources:  Website: lawtvnetwork.com LinkedIn: linkedin.com/in/cindyspeaker/ Facebook: facebook.com/LawTVNetwork Twitter (X): x.com/cindyspeaker Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 289 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jason Melton, President of Regents Remote Services. Jason brings over two decades of experience in personal injury and wrongful death litigation as Co-Founder of Whittel & Melton, LLC, where his client-first approach has helped secure millions in recoveries. His passion for justice is matched by his strategic mindset—developing customized solutions for clients during their most vulnerable moments. As President and Co-Founder of Regents Remote Services, Jason is leading the charge in solving the legal industry’s staffing challenges by helping firms build nearshoring teams in Mexico. From legal and operations support to marketing expertise, Regents provides highly qualified professionals who drive law firm growth. Jason is also an active member of professional organizations like the Florida Justice Association and a devoted family man. What you’ll learn about in this episode:   1. Importance of Over-Communication:    - Clarity and connection are vital for remote workers    - Humanizing employees fosters trust and engagement 2. Structured Onboarding Process:    - Clear expectations from the start are crucial    - Training and support ensure understanding of roles 3. Virtual Engagement:    - Virtual gatherings foster belonging and accountability    - Prioritizing quality over cost boosts growth 4. Importance of Company Culture:    - Inclusive environments enhance productivity    - Personal connections foster team cohesion 5. Supervision Strategies:    - Regular check-ins and feedback sessions are essential    - Balancing autonomy and support is key to success Resources:  Website: www.regentsrs.com LinkedIn: linkedin.com/in/jason-melton Facebook: facebook.com/share/1E8auwEzjd/?mibextid=wwXIfr Twitter (X): x.com/jasonmeltonesq Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 288 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Howard Ankin, owner of Ankin Law.   Howard is a third-generation attorney and founder of Ankin Law, a leading Chicago firm focused on personal injury, workers’ compensation, trucking accidents, wrongful death, and Social Security disability. Raised around the legal profession, Howard’s passion for justice began early—often accompanying his father to court during school breaks—and has fueled his career ever since. Since founding Ankin Law in 1997, Howard has built a powerhouse team of over 25 attorneys, earning a reputation for securing life-changing outcomes for clients. He’s known not just for major wins, but for the relationships he builds—many of his clients are multigenerational. Howard continues the Ankin family tradition of accessible, high-quality legal support for clients at every stage of life. What you’ll learn about in this episode:   1. Wisdom from Thought Leaders: - Marketing and advertising wisdom shared by thought leaders like Ken Hardison and John Morgan. - Increased competition due to more law firms engaging in marketing and advertising. 2. Professionalism and Firm Development: - Howard's dedication to professionalism in the legal field. - Howard's law firm in Chicago offering comprehensive legal services across various areas. 3. Challenges in the Legal Landscape: - Challenges posed by the influx of national law firms and private equity investments. - The importance of differentiation and effective marketing for survival in a competitive environment. 4. Commitment to Client Needs: - Howard's integrated approach to meeting client needs effectively. - Providing full-service legal support, including workers' compensation, medical malpractice, and other areas. 5. Future Outlook and Resilience: - Howard's continued passion for the legal profession despite potential challenges. - Upholding professionalism and commitment to growth in the face of changing legal dynamics. Resources:  Website: ankinlaw.com LinkedIn: www.linkedin.com/in/howard-ankin Facebook: www.facebook.com/AnkinLawOffice Twitter (X): https://x.com/ankinlaw Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 287 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kenny Eliason, Co-founder and CEO of Quilia, a legal tech startup revolutionizing the personal injury space.   Kenny is a Las Vegas native with extensive experience in law and technology. Having spent a decade refining his skills in client relations and tech management at a law firm, Kenny founded a marketing agency to support law firms nationwide. His latest endeavor, the Quilia app, is designed to empower clients by streamlining the management of personal injury cases, allowing them to efficiently track appointments, pain scores, and case progress. Kenny's vision for Quilia focuses on enhancing client engagement and communication, which not only boosts client satisfaction but also enables attorneys to concentrate on their legal responsibilities, ultimately improving case outcomes and operational efficiency for law firms. What you’ll learn about in this episode:   1. Efficiency and Client Engagement: - Streamlined communication between clients and attorneys - Accessible on iOS, Android, or web platforms 2. Client Empowerment and Consistent Reporting: - Prompts clients to track pain scores and case details - Ensures consistent and accurate client reporting 3. Flexible Pricing Model: - Flat rate for each case with no user license fees - Monthly billing option for cost flexibility 4. Extensive Functionality Beyond Basic Case Management: - Features daily and weekly reminders, appointment tracking, and more - Integrates with partners like Attorney Sheryl Examica 5. Client-Centric Approach and Client Empowerment: - Focus on helping clients through tech solutions - Empowers clients to actively participate in their cases Resources:    Website: https://www.quilia.com/ LinkedIn: https://www.linkedin.com/in/kennyeliason/ Facebook: https://www.facebook.com/heyquilia Twitter (X): https://x.com/heyquilia   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 286 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Paul Bamert, Vice President of Marketing at Case Status.   Paul is a proud member of the Case Status leadership team with a focus on Product Marketing. He specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers and enabling staff to be outcome oriented and success driven. He is passionate about technology and its role in delivering win-wins: helping businesses like law firms run better while at the same time delighting the consumers they serve.  Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.     What you’ll learn about in this episode: 1. Importance of Client Feedback:     - Minimize negative reviews by addressing concerns early.     - Encourage client referrals and reviews for firm growth. 2. Leveraging Positive Feedback:     - Turn negative feedback into positive outcomes for client loyalty.     - Recognize satisfied clients for stronger relationships and referrals. 3. Evolution of Case Status Software:     - Started with real-time updates, now uses predictive analysis for client interactions.     - Future-focused approach to meet client needs proactively. 4. Client-Centered Approach:     - Proactive client engagement for transparency and satisfaction.     - Integrate case management systems with user-friendly apps for seamless experience. 5. Maximizing Client Satisfaction:     - Prevent negative reviews and leverage satisfied clients for referrals.     - Satisfied clients as key marketing assets for firm growth. Resources:    Website: Case Status LinkedIn: Paul Bamert | LinkedIn Facebook: Facebook Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 285 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John Kormanik, Esq., a Certified Professional Coach and former trial lawyer.  John brings decades of experience from the courtroom to the coaching space, guiding attorneys to say “no” to burnout and “yes” to a legacy they’re proud of by realizing their potential and optimizing their life. With 20+ years as a practicing attorney including time as a Deputy Attorney General, law firm partner, and firm owner, John understands the unique pressures of the legal profession. Today, he coaches lawyers on reengineering their mindset, optimizing their systems, and rediscovering the joy in their work and life. When he’s not coaching exceptional attorneys, you’ll find John experiencing the world with Michelle, his wife of more than thirty years, riding his mountain bike, or walking his yellow Lab, Olive.  What you’ll learn about in this episode:   1. Dispelling Myths:         - Success doesn't require constant grinding.         - Being busy doesn't equate to productivity.          2. Strategic Decision-Making:         - Importance of having free time for strategic thinking.         - Making tough decisions and embracing white space in the calendar. 3. Work-Life Balance:         - Avoiding the belief that one must be available 24/7.         - Prioritizing personal time for long-term success. 4. Relationship with Money:         - Understanding that money alone does not guarantee happiness.         - Viewing money as a tool for experiences rather than the end goal. 5. Asking for Help:         - Acknowledging that seeking help is a strength, not a weakness.         - Recognizing the value of mentors and coaches in providing guidance and uncovering blind spots. Resources: Website: Lawyer coaching lawyers LinkedIn: (26) John R. Kormanik, Esq. | LinkedIn  Instagram: John R. Kormanik (@johnrkormanikcoaching) Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind