You’ve hired the bookkeeper. You’ve got the tax pro. You’re making money. So… why does it still feel like you're flying blind and low-key drowning?

In this episode, Brian sits down with Kelley Brubaker, a Fractional CFO who’s been called the Numbers Whisperer for law firms, and not in a “look at this pretty P&L” kind of way. She helps firm owners ditch the chaos, decode the metrics that actually matter, and stop scaling their misery.

They get into:

• Why your P&L is lying to you (and what to use instead)
• The KPI trap most lawyers fall into (and how to escape it)
• What “scaling” really means and why most firms do it backwards
• When to stop DIY-ing your finances and hire a grown-up

If you’ve ever said “I just want to grow,” without knowing what the hell that means, this is your wake-up call!

Connect with Kelley:
🔗 LinkedIn
🌐 Profit Scale Thrive
📅 Book a Curiosity Call

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What’s the real return on all that time lawyers are spending posting on LinkedIn, Instagram, or YouTube?

In this special episode pulled from a recent GLM Tribe call, Ben Glass and Brian Glass have an honest conversation about what’s working, what’s not, and why social media might not be the magic bullet many lawyers are hoping for.

They share how they think about visibility, what role social media plays in their own firms, and what most lawyers get wrong about it. You’ll also hear how they balance short-form content, personal branding, referral building, and where they believe your next hour or dollar is best spent.

This isn’t about going viral. It’s about being seen, being trusted, and being intentional with your time and energy.

To learn more about how to grow a law practice that gives you more freedom, and to join the Tribe, visit https://www.greatlegalmarketing.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

He left Big Law after 90 days to chase juries. Now Sharif Gray, Richmond trial lawyer and co-host of the RVA Trial Lawyers podcast, breaks down how authenticity (not interrogation) wins over jurors and drives real results in the courtroom.

We get into the hard stuff: valuing cases beyond medical specials and policy limits, the “speed-trial” mindset of cutting what doesn’t serve the story, and why parachuting in close to trial can actually sharpen your case. Sharif also shares a tough crime-victim matter that shows what accountability really looks like—and why some cases are worth saying “no” until it pays.

In this episode:

• Make authenticity your unfair advantage in voir dire
• Price pain and conduct—not just bills and limits
• Speed-trial thinking: cut to win
• Parachute-lawyering: fresh eyes, clearer themes
• Build a career around trials vs. running the business
• Get real reps (JAG, prosecution) when jury trials are scarce
• Intake filters that find clients who want accountability, not just a check

Sharif’s Event
Voir Dire to Verdict 2025 — practical training from top trial minds. Proceeds support the Wounded Warrior Project.
Info & tickets: https://rvatriallawyers.com/events/

Connect with Sharif
LinkedIn: https://www.linkedin.com/in/sharifgray
YouTube (RVA Trial Lawyers): https://www.youtube.com/@RVATrialLawyers
Apple Podcasts (RVA Trial Lawyers): https://podcasts.apple.com/us/podcast/rva-trial-lawyers-virginias-trial-lawyer-podcast/id1669382040
Contact page: https://rvatriallawyers.com/contact-us/
Firm bio: https://graybroughton.com/team/sharif-gray/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Forget boring branding and forget trying to please everyone, this episode is about standing out, building trust, and boldly owning your space.

This week, Brian sits down with Lee Rudin, founder of RUDIN LAW and the brain behind the unforgettable “Get Rude” brand. If you’ve ever wondered how to create a law firm identity that clients actually remember and wear on a t-shirt, this is your playbook.

Lee shares:

• Why polite branding gets you forgotten (and what to do instead)
• How niche swag and grassroots engagement built his client base
• The psychology behind bold legal advertising
• What most firms get wrong about digital marketing
• How he's managing cash flow and growth while scaling fast
• And why your brand should repel as much as it attracts

He’s not selling gimmicks — he’s building real relationships and a brand that hits hard.

If you're tired of safe, bland, forgettable law firm marketing... it's time to Get Rude!

🎤 Connect with Lee Rudin:

• Instagram / TikTok / YouTube: @GetRudeLaw
• Facebook: RUDIN LAW
• LinkedIn: Lee Rudin
• Website: www.getrude.com
• He's speaking at PIMCON in Scottsdale, October 2025. Don’t miss it!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What if the fastest way to grow your firm was not another ad, but a joke?
n this episode of Life Beyond the Briefs, Brian sits down with Jimmy Lai, an immigration lawyer with a fast-growing, empathy-first practice, to ask a simple question: Could humor make you more hireable?
From Taiwan to Oklahoma City, Jimmy’s story shows how culture, personality, and daily LinkedIn posts can turn strangers into clients and advocates.

You will learn:

• How to use humor and empathy to lower client anxiety and increase conversions
• A simple LinkedIn posting routine (PS and PPS) that builds trust and referrals
• Why community beats cold outreach and how to build one that sticks
• Smart ways to scale, including of-counsel partnerships, reviews, and operations that do not break
• The immigration law nuances that make your intake truly client-centered

Hit play, grab a coffee, and steal the playbook for being memorable without being unprofessional.

Connect with Jimmy Lai
LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/

Free LinkedIn Growth Community on Skool
Free now. Becomes paid on September 20, 2025.
Learn posting frameworks, get content feedback, and join community accountability.
Join here: https://www.skool.com/unforgettable-professionals/about?ref=c82ba443bf884d888c5bb36e1705a4a0

Enjoying the show? Follow, rate, and review Life Beyond the Briefs, and share this episode with a lawyer who needs a nudge to post with personality.

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What if the thing capping your firm’s growth is you?

Seth Price scaled from 2 to 40 lawyers by making the move most founders avoid. He let go, then replaced himself with systems, A players, and data that compound.

In this episode, Brian and his friend Seth get specific about what actually works, not theory.

You’ll learn:

• why speed to lead wins cases before your coffee cools
• the first two hires that free your week and raise the bar
• the core systems that run without you
• what to automate and what should stay human
• how local SEO and Google Business Profiles turn clicks into clients
• the data rhythms and KPIs that keep a firm honest
• where the legal market is shifting and how to position your practice

If your firm feels busy but not bigger, this is your blueprint to scale with less stress and more control. 

Connect with Seth Price:
LinkedIn: https://www.linkedin.com/in/sethprice
Price Benowitz LLP: https://pricebenowitz.com/

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Sick of pouring budget into ads that attract the wrong cases? In this episode, Delisi Friday breaks down a referral-first growth plan built on two pillars: better intake and the CORE method—Create Once, Recycle Everywhere. We get into the exact intake language that protects trust (“Who can we thank for the referral?”), the follow-up rhythm that keeps you top-of-mind, and how to turn one recording into weeks of credibility-building content without burning out your team.

You’ll learn:

• The intake script that shortens time-to-retainer
• How to map and prioritize your warm network (without feeling salesy)
• CORE workflows to multiply content across channels in minutes
• Simple touchpoints (think: thank-you notes, key-date reminders) that quietly drive repeat referrals

If you’re ready to replace random acts of marketing with a predictable referral engine, hit play—and share this with the partner who still thinks “more clicks” is the answer. 

Stay tuned for Part Two, where we go deeper on building a durable pipeline that compounds.

Find Delisi Friday:
Website: FirstCallFriday.com
Email: [email protected]
YouTube: First Call Friday
Podcast: From Coffee to Cases with Delisi Friday

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

What does a real CMO do, and why do most law firms get it wrong?

In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust.

We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025.

If you’re tired of wasting marketing dollars and ready to lead with intention, this one’s for you.

Connect with Cassidy on LinkedIn: cassidythemarketer

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Are you pouring marketing dollars into a leaky bucket? That's exactly what's happening at law firms with broken intake systems. As a personal injury attorney who has quadrupled my firm's revenue in just four years, I can tell you with absolute certainty: fix your phones before spending another penny on marketing.

In this eye-opening episode, I share the shocking story of how we fired our answering service within just 48 hours of hiring them—after they cost us $18,000 in potential revenue from a single mishandled call. When a potential client phoned at 10:05 PM explicitly asking to schedule a consultation, the answering service operator ignored her request for ten minutes until she hung up in frustration. With our average fee value of $18,000 per case, that single botched interaction was extraordinarily expensive.

The problem extends beyond answering services. Many firms create unnecessary barriers between themselves and ready-to-hire clients. Your staff must fundamentally believe that hiring your firm is the best possible outcome for someone with a legal problem. As I tell my team: "Nobody calls a plumber asking how to fix a toilet—they want the plumber to solve their problem." When potential clients reach out, they're raising their hand for professional help, not a DIY tutorial.

I share the simple but powerful phrase that transformed our intake process: "You sound like you need a lawyer, and I can help you." This straightforward approach helped us recover 25 cases (worth approximately half a million dollars) just by calling back people who had previously reached out but never signed with us or explicitly declined our services.

Before investing in more lead generation, ensure you have a clearly defined "deal box" of case criteria, staff who believe in your services, and an intake process that facilitates—rather than obstructs—the path to becoming your client. Your potential revenue is already calling; are you ready to answer?

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

You’ve hit $500K in revenue—but can your law firm run without you?

While Brian’s sipping aperitivos in Italy for three weeks, Chelsea Williams—the Money Whisperer behind Core Solutions Group—is here to break down what it really takes to create a firm that functions (and flourishes) in your absence.

In this episode, we unpack:

• Why your bookkeeper ≠ your CFO—and why that matters
• How to build a financial team that gives you freedom, not more work
• What “Profit First” actually looks like in a law firm
• How to stop guessing your ROI and start projecting with confidence
• The mindset shift: it’s always—and never—about the money

If you're ready to stop grinding and start growing, hit play. Your future self (and your vacation calendar) will thank you.

🔗 Connect with Chelsea Williams & Core Solutions Group:
🌐 Website: yourcoresolution.com
📸 Instagram: @core_solutions_group
💼 LinkedIn: Core Solutions Group, Inc.
📘 Facebook: facebook.com/yourcoresolution
▶️ YouTube: @core_solutions_group

🎁 Free Resources for Law Firm Owners:
📘 Join the CFO Program
🎥 Watch the Free Masterclass
📥 Download the CFO Checklists

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn