What if the very thing holding your law firm back… is you?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three of the most common (and costly) growth blockers law firm owners face — shiny object syndrome, unproductive comparisons, and the belief that “no one can do it like I can.” If your firm has plateaued, if you’re burning cash on a bloated team, or if you’ve convinced yourself that scaling personal touch is impossible, this conversation will hit home. It’s not about working harder — it’s about thinking smarter.

Here’s what you’ll learn:

Why adding new practice areas too early can hurt your firm and what to do instead

How to tell if your firm is overstaffed or simply underperforming

What it really takes to grow a relationship-driven firm without relying only on yourself

You don’t need more practice areas, fewer people, or a copy of yourself to grow. You need the discipline to focus, the courage to optimize, and the humility to let go.

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00:00 – Intro

08:11 – Why diversifying too early stalls growth instead of driving it

10:15 – The hidden cost of chasing new ideas without follow-through

11:38 – How to find untapped growth by maximizing what you already have

14:35 – Headcount comparison traps: When cutting costs is the wrong move

15:04 – The performance gap between A players and everyone else

18:07 – The “no one can do it like me” mindset that keeps founders from scaling

20:23 – Letting go of ego: How Michael discovered others could do it better

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Links & Resources:

James Clear – Author of Atomic Habits

Athletic Greens (AG1)

Dude Wipes

Under Armour

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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323. James Lawrence — The Power of One More: A Journey of Grit and Determination

259. David Craig — How to Build a Law Firm That Stands the Test of Time

246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers

What if the key to peak performance wasn’t being more of yourself but becoming someone else entirely?

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with performance coach and best-selling author Todd Herman to explore the transformative power of alter egos. Todd unpacks how adopting a secret identity can unlock new levels of confidence, clarity, and leadership — especially when your current mindset is holding you back. Drawing from decades of experience with elite athletes, entrepreneurs, and top performers, he shares actionable strategies for becoming the version of yourself that your goals require.

Here’s what you’ll learn:

Why authenticity is misunderstood — and how alter egos can reveal your truest self

The science behind “enclothed cognition” and using totems to activate elite traits

How to spot the internal enemies sabotaging your performance and reframe them with intention

You don’t need to fake it. You just need to become the version of you that gets the job done.

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Show Notes:

00:00 — Introduction: The power of secret identities to transform your life

03:12 — The Alter Ego Effect: Finding more of who you are by becoming someone else

07:30 — Your identity is your ultimate advantage

10:23 — The enemy within: Why alter egos help you escape limiting stories

14:58 — Ordinary world vs. extraordinary world: How to tell where you’re living

20:44 — It’s not motivation — it’s desire

27:13 — Name that enemy within: How to fight your inner resistance

35:35 — Totems and artifacts: How to activate your alter ego

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Links & Resources:

The Alter Ego Effect 

“A Beautiful Day in the Neighborhood”

Enclothed Cognition

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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Episode 291 — Tim Grover — The Dark Side of Achievement

Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within

Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

If everything feels “fine” at your firm, you might already be in trouble.

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the quiet killer of growth: comfort. As we hit the halfway point of the year, many law firm owners start to coast — but that’s exactly when progress stalls. If your firm feels like it’s plateauing, your goals are slipping, or your team’s feedback just isn’t landing, this conversation will help you reset, refocus, and move forward with intention.

Here's what you'll learn:

Comfort is the enemy of progress. This episode is your wake-up call to get back in the cold plunge and keep pushing forward.

00:00 - Intro

02:52 - The halfway mark of the year and the trap of waiting until January

04:39 - What hitting 20,000 Peloton minutes teaches about consistency and momentum

06:29 - Why small wins today matter more than perfect starts tomorrow

10:02 - How to know when your "fine" firm actually needs outside perspective

11:32 - Why comfort is the most dangerous threat to your law firm's growth

14:05 - How to give direct feedback that actually drives change

17:06 - The difference between radical candor and harmful apathy

18:35 - Which feedback to apply — and what to ignore

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Links & Resources:

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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You don’t scale by working harder. You scale by thinking bigger and leading better.

In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.

Here’s what you’ll learn:

Why most law firms stall out at seven figures (and how to break through)

How to make the leap from “comfortable” to category leader

What it takes to build and recruit a high-performance team that scales with you

If you want to build something truly meaningful, this episode is your roadmap to what’s next.

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Show Notes:

02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth  

05:07 — Why small, “attainable” goals won’t build a $100M firm  

06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts  

14:09 — What separates firms that stall at 7 figures from those that scale  

22:01 — How to recruit top talent and build a team that scales  

24:11 — The Streaming Stack strategy that puts your firm on every screen  

35:04 — The long-term ROI of brand building vs. short-term lead gen 

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Links & Resources:

Personal Injury Mindset Podcast

Man’s Search for Meaning by Viktor Frankl

The Sport of Business by Mark CubanRipplingPeloton Tread

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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294. The Blueprint to Law Firm Expansion

296. Creating a Competitive Edge: Lessons in Legal Leadership

380. The Real Reason Clients Choose One Lawyer Over Another

What got you here might not get you where you want to go. And for many law firm owners, that realization is difficult to accept.

In this episode of The Game Changing Attorney Podcast, Michael Mogill explores why the survival mentality that helps firm owners get off the ground often becomes a liability as they grow. From micromanaging teams to avoiding calculated risks, this episode reveals what it really takes to move from operator to strategic leader.

Here’s what you’ll learn:

Why the survival mindset that once protected you can now hold you back

How to stop being disappointed in your team by setting clear expectations

What it takes to stop reacting tactically and start thinking like a visionary

Start thinking like a visionary so you can lead your firm to the next level.

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Show Notes:

00:00 – Intro

02:12 – Kicking off with screen time, digital addictions, and phone habits

05:50 – How to stay focused with tools like Opal and scheduled restrictions

07:43 – A law firm owner shares frustration with team disappointment

08:25 – Why unspoken expectations are the root of resentment

10:00 – How to shift accountability back to yourself as the leader

13:11 – Strategic thinking versus tactical reacting

17:44 – Shifting from survival mode to playing with house money

23:38 – Wrapping up with a mindset check and final thoughts

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Links & Resources:

Opal App

WHOOP App

Maslow’s Hierarchy of Needs

John Maxwell

Jesse Cole – Savannah Bananas

Jerry Seinfeld’s Productivity Strategy

Robert Greene

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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375. AMMA — Stop Being The Bottleneck: Lead Your Firm Without Being Needed

317. AMMA — Crushing Mediocrity: The Art of Setting and Meeting Higher Expectations

What does it really take to grow a law firm in today’s hypercompetitive, tech-driven legal landscape?

In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a law firm owner, especially when the odds are stacked against you. Whether you’re building your brand, navigating fear, or facing down massive competitors, this conversation is packed with honest insights you won’t want to miss.

If you’re ready to bet on yourself, break through the noise, and build a law firm that stands out, this episode is your blueprint.

Here’s what you’ll learn:

How to overcome fear and uncertainty when starting or scaling your law firm

Why clarity of purpose and brand identity is essential for standing out in a crowded market

How to compete strategically; even when you’re up against bigger firms with bigger budgets

If you’re playing not to lose, you’re already falling behind. This episode is your call to play to win.

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Show Notes:

02:13 — Michael’s origin story: From $500 and a camera to founding Crisp

03:58 — How Crisp found its niche helping attorneys stand out in saturated markets

06:11 — The Best Buy TV hustle: Doing whatever it takes in the early days

06:31 — How to overcome fear, take risks, and bet on yourself (feat. Armageddon)

11:05 — Making video work: Michael’s guide to content creation, distribution, and ROI

15:14 — Clarifying your firm’s identity: How to uncover the “why” behind your brand

18:31 — The top 3 challenges law firms face in today’s legal landscape

20:05 — How smaller firms can outmaneuver bigger competitors without matching their budgets

22:45 — Why embracing AI is no longer optional — and how to get started

24:25 — Don’t do it alone: Why community and collaboration accelerate your growth

25:16 — Closing thoughts and 3 free ways to grow your law firm with Crisp

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Links & Resources:

LAWsome Podcast

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

294. The Blueprint to Law Firm Expansion

296. Creating a Competitive Edge: Lessons in Legal Leadership

More leads won’t fix bad positioning.

In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice.

Here’s what you’ll learn:

Why more exposure doesn’t matter if your message attracts the wrong clients

How to build a high-converting marketing strategy without obsessing over attribution

What it takes to stop chasing leads — and start commanding attention

Stop marketing like a commodity — and start building a brand.

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Show Notes:

00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness

06:50 — Why more leads aren’t solving your problem — your messaging is

08:37 — How to refine your targeting and attract the right clients

12:11 — Positioning vs. price-shopping: What your marketing says about you

13:04 — Are your competitors wasting money or winning market share?

16:09 — Why your best cases can’t be traced back to a single source

18:32 — Why blended ROI matters more than last-touch attribution

21:57 — Content consumption drives conversion, not just clicks

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Links & Resources:

 Meta Ray-Ban Smart Glasses

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making

333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

You don’t need more time — you need fewer excuses.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored.

Here’s what you’ll learn:

Why imperfect execution beats perfect hesitation — every single time

How to build brand equity through content (even if no one knows who you are — yet)

What it takes to be truly valuable in a saturated, attention-starved market

You’re not too late — you’re just not moving fast enough..

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Show Notes:

00:00:00 — Introduction: Why Billy Gene’s message still resonates

00:03:47 — From welfare to wealth: The origin story that shaped his mission

00:06:53 — The class he walked away from and the lesson in choosing freedom

00:14:30 — The $80 test that unlocked his digital empire

00:18:13 — Why making people laugh can make you rich

00:20:37 — Speed over polish: How imperfect execution wins

00:25:19 — Controlling your narrative in a digital world

00:45:02 — What it really means to be a game changer

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Links & Resources:

Billy Gene is Marketing

University of San Diego

Tony Robbins

Shark Tank

Daymond John

Dollar Shave Club

Poo~Pourri

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if the greatest threat to your law firm isn’t change — but your refusal to adapt?

In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change.

Here’s what you’ll learn:

Why the value of your firm is inversely proportional to how much it depends on you

How to leverage AI behind the scenes, without compromising your brand

What it takes to lead with vision and resilience when the future feels uncertain

In chaotic times, the most resourceful leaders rise — will you be one of them?

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Show Notes:

00:00 — Introduction  

03:59 — The threat (and opportunity) of non-lawyer ownership: What it means for your firm’s value  

05:00 — Why your law firm’s worth drops the more it depends on you  

06:36 — What makes a firm truly valuable — and how to build it  

08:06 — Should you market your use of AI? Here’s what actually matters  

09:31 — The back-end power of AI: Make your firm more efficient, not cheaper  

10:52 — Feeling defeated? Here’s why giving up isn’t the answer  

13:18 — Resourcefulness > resources: Who really wins in uncertain markets  

15:25 — The mindset shift every firm owner needs right now 

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Links & Resources:

LSA (Local Services Ads)Google Ads

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

Episode 291 — Tim Grover — The Dark Side of Achievement

Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within

Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

What does it really take to stand out in a crowded legal market?

In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases.

You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.

Here’s what you’ll learn:

Why being the best won’t matter if no one knows who you are

How to build trust and authority through consistent, niche content

What it really takes to turn your expertise into high-value cases

Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone.

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Show Notes:

0:00 — Introduction

2:46 — How top law firms consistently attract high-value cases

5:43 — Why niching down gives you an unfair advantage

7:17 — What it takes to become known for your client experience

11:25 — Does real expertise still matter in the age of influencers?

14:41 — The mindset shift every great legal marketer must make

17:39 — When competitors copy you: how to stay ahead by innovating

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Links & Resources:

David Goggins 

Can’t Hurt Me by David Goggins

Andrew Huberman

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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308. AMMA — Overcoming Doubt: Turning Fear into Fuel