What does it really take to grow a law firm in today’s hypercompetitive, tech-driven legal landscape?

In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a law firm owner, especially when the odds are stacked against you. Whether you’re building your brand, navigating fear, or facing down massive competitors, this conversation is packed with honest insights you won’t want to miss.

If you’re ready to bet on yourself, break through the noise, and build a law firm that stands out, this episode is your blueprint.

Here’s what you’ll learn:

How to overcome fear and uncertainty when starting or scaling your law firm

Why clarity of purpose and brand identity is essential for standing out in a crowded market

How to compete strategically; even when you’re up against bigger firms with bigger budgets

If you’re playing not to lose, you’re already falling behind. This episode is your call to play to win.

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Show Notes:

02:13 — Michael’s origin story: From $500 and a camera to founding Crisp

03:58 — How Crisp found its niche helping attorneys stand out in saturated markets

06:11 — The Best Buy TV hustle: Doing whatever it takes in the early days

06:31 — How to overcome fear, take risks, and bet on yourself (feat. Armageddon)

11:05 — Making video work: Michael’s guide to content creation, distribution, and ROI

15:14 — Clarifying your firm’s identity: How to uncover the “why” behind your brand

18:31 — The top 3 challenges law firms face in today’s legal landscape

20:05 — How smaller firms can outmaneuver bigger competitors without matching their budgets

22:45 — Why embracing AI is no longer optional — and how to get started

24:25 — Don’t do it alone: Why community and collaboration accelerate your growth

25:16 — Closing thoughts and 3 free ways to grow your law firm with Crisp

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Links & Resources:

LAWsome Podcast

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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More leads won’t fix bad positioning.

In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice.

Here’s what you’ll learn:

Why more exposure doesn’t matter if your message attracts the wrong clients

How to build a high-converting marketing strategy without obsessing over attribution

What it takes to stop chasing leads — and start commanding attention

Stop marketing like a commodity — and start building a brand.

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Show Notes:

00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness

06:50 — Why more leads aren’t solving your problem — your messaging is

08:37 — How to refine your targeting and attract the right clients

12:11 — Positioning vs. price-shopping: What your marketing says about you

13:04 — Are your competitors wasting money or winning market share?

16:09 — Why your best cases can’t be traced back to a single source

18:32 — Why blended ROI matters more than last-touch attribution

21:57 — Content consumption drives conversion, not just clicks

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Links & Resources:

 Meta Ray-Ban Smart Glasses

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making

333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

You don’t need more time — you need fewer excuses.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored.

Here’s what you’ll learn:

Why imperfect execution beats perfect hesitation — every single time

How to build brand equity through content (even if no one knows who you are — yet)

What it takes to be truly valuable in a saturated, attention-starved market

You’re not too late — you’re just not moving fast enough..

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Show Notes:

00:00:00 — Introduction: Why Billy Gene’s message still resonates

00:03:47 — From welfare to wealth: The origin story that shaped his mission

00:06:53 — The class he walked away from and the lesson in choosing freedom

00:14:30 — The $80 test that unlocked his digital empire

00:18:13 — Why making people laugh can make you rich

00:20:37 — Speed over polish: How imperfect execution wins

00:25:19 — Controlling your narrative in a digital world

00:45:02 — What it really means to be a game changer

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Links & Resources:

Billy Gene is Marketing

University of San Diego

Tony Robbins

Shark Tank

Daymond John

Dollar Shave Club

Poo~Pourri

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if the greatest threat to your law firm isn’t change — but your refusal to adapt?

In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change.

Here’s what you’ll learn:

Why the value of your firm is inversely proportional to how much it depends on you

How to leverage AI behind the scenes, without compromising your brand

What it takes to lead with vision and resilience when the future feels uncertain

In chaotic times, the most resourceful leaders rise — will you be one of them?

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Show Notes:

00:00 — Introduction  

03:59 — The threat (and opportunity) of non-lawyer ownership: What it means for your firm’s value  

05:00 — Why your law firm’s worth drops the more it depends on you  

06:36 — What makes a firm truly valuable — and how to build it  

08:06 — Should you market your use of AI? Here’s what actually matters  

09:31 — The back-end power of AI: Make your firm more efficient, not cheaper  

10:52 — Feeling defeated? Here’s why giving up isn’t the answer  

13:18 — Resourcefulness > resources: Who really wins in uncertain markets  

15:25 — The mindset shift every firm owner needs right now 

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Links & Resources:

LSA (Local Services Ads)Google Ads

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within

Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

What does it really take to stand out in a crowded legal market?

In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases.

You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.

Here’s what you’ll learn:

Why being the best won’t matter if no one knows who you are

How to build trust and authority through consistent, niche content

What it really takes to turn your expertise into high-value cases

Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone.

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Show Notes:

0:00 — Introduction

2:46 — How top law firms consistently attract high-value cases

5:43 — Why niching down gives you an unfair advantage

7:17 — What it takes to become known for your client experience

11:25 — Does real expertise still matter in the age of influencers?

14:41 — The mindset shift every great legal marketer must make

17:39 — When competitors copy you: how to stay ahead by innovating

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Links & Resources:

David Goggins 

Can’t Hurt Me by David Goggins

Andrew Huberman

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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You didn’t build a business just to stay stuck in it — so why are you still the one holding it back?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary.

From learning how to keep a pulse without micromanaging to redefining your role as CEO, this episode is a tactical playbook for law firm owners who want to scale without staying stuck in the center of everything.

Here’s what you’ll learn:

Why stepping back from daily operations doesn’t mean losing control — and how to keep a real-time pulse without micromanaging.

How boredom can signal it’s time to raise your standards, redefine your role, or set a bigger vision for your firm.

What it takes to balance your core business with outside interests, without letting performance slip.

If you want your firm to grow beyond you, you’ve got to be willing to let go.

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Show Notes:

00:00 – Introduction

02:37 – The Robot Dog Experiment: A Lesson in Responsibility

07:02 – Are AI Relationships Really That Far Off?

08:42 – How Involved Should a Law Firm Owner Be?

11:49 – What to Do When You’ve Lost Passion for the Business You Built

17:21 – The Real Cost of Split Focus and Chasing Too Many Interests

21:53 – Final Thoughts: You Can Have It All, But Not All at Once

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Links & Resources:

AIbo robot dog by Sony

Gary Vaynerchuk

Tim Cook

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think

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What if the biggest cases — and the biggest changes — come from choosing courage over comfort?

In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how truck accident cases are tried and taught, Joe opens up about what it means to truly bet on yourself — and why success without service is never enough.

Here’s what you’ll learn:

Why fear, not confidence, has been the driving force behind Joe’s success

How to find your niche, stand out, and lead with substance

What it takes to make your work a calling, not just a career

This is your invitation to play bigger, dig deeper, and leave the profession better than you found it.

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Show Notes:

02:27 – Introduction 

04:21 – From Cop to Counselor: Joe Fried’s Origin Story  

06:27 – Justice Isn’t Blind: Why the Courtroom Pulled Joe In  

11:24 – The Mustang Fire Cases: Becoming a Reluctant Expert  

12:42 – Starting Over: Why Joe Walked Away from a Thriving Practice  

18:47 – The Phone Call That Changed Everything  

21:32 – Building the Trucking Brand from the Ground Up  

30:43 – Redefining Value: Why “Big Problems” Make Great Cases  

42:37 – Teach, Give, Repeat: The Unexpected ROI of Mentorship  

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Links & Resources:

Georgia Trial Lawyers Association

Fried Goldberg

Academy of Truck Accident Attorneys (ATAA)

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if your biggest leadership challenge isn’t deciding what to do, but when to do it?

In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long-term impact.

Here’s what you’ll learn:

Why speed and decisiveness are only advantages when paired with execution

How to weigh input from others — and still make the final call yourself

What it takes to scale sustainably without losing your mind

You make the decision. Don’t let someone else make it for you.

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Show Notes:

01:58 – Michael’s Core Memory Weekend with the Kids

06:24 – The CEO’s Dilemma: No Clear Right Answers

06:55 – Why Focus Beats Multiple Revenue Streams

10:53 – The Risk of Moving Too Fast — and Too Big

13:04 – Behind the Scenes of Crisp’s Busiest Year

14:18 – Why Execution Matters More Than Ideas

17:16 – Acquisition Anxiety: Growth vs. Culture Clash

21:03 – You Make the Decision — Not Your Team

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Links & Resources:

Die With Zero by Bill Perkins

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.

In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.

Here’s what you’ll learn:

Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI

How to build a values-driven culture that attracts the right people and clients

What it takes to stay resilient when the stakes are high and the outcomes are uncertain

Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most.

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Show Notes:

00:00 – Introduction: How Eric and Roopal built Chaffin Luhana

01:40 – Defining “doing good by doing right” and what it looks like in action

05:00 – Why authenticity is rare — and essential — in legal marketing

06:15 – The most important KPI: Client gratitude

08:15 – How values shape hiring, culture, and internal growth

12:15 – Implementing structure: Traction, processes, and leadership clarity

15:00 – Lessons from loss: Staying true to your principles when it’s hard

18:20 – Navigating emotional investment and long litigation cycles

21:30 – Driving systemic change through impact litigation

25:45 – Final thoughts: Being a game changer through innovation and heart

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Links & Resources:

Chaffin Luhana LLP

Six Sigma

Incorporating Traction 

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if the best way to build a high-performing team wasn’t through perks or policies, but by telling people the truth?

In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what truly drives culture, leadership, and high performance. With decades of experience shaping iconic teams in Silicon Valley, Patty unpacks how honesty, accountability, and experimentation can redefine what it means to build a workplace people are proud to be from, not just at.

Here’s what you’ll learn:

Why retention is the wrong metric for building great teams — and what matters instead

How “telling the truth up front” can eliminate legal issues, improve culture, and drive results

What it takes to create a company where high performers thrive and mediocrity doesn’t survive

If you’re ready to ditch outdated practices, build a team of adults who own their impact, and lead with context instead of control, this episode is your blueprint.

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Show Notes:

00:00 – Introduction: Patty’s Unconventional Path into HR

05:06 – The Call That Changed Everything: Joining Netflix at 2 AM

06:40 – Reinventing Work: Cutting What Doesn’t Matter

08:06 – Creating a Great Place to Be From

12:00 – Building High-Performance Teams with Radical Clarity

17:18 – Problem Solvers vs. Problem Finders

20:14 – Giving Feedback That Drives Growth

27:11 – Metrics That Matter: P&L Over Perks

34:12 – Preparing for the Future: Do You Have the Right Team?

37:04 – Stop Empowering: Teach How the Business Works

38:29 – The Future of Work Is Now

40:15 – Redefining Leadership Through Context

41:22 – Final Thoughts: Stop Doing Stupid Stuff

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Links & Resources:

Powerful: Building a Culture of Freedom and Responsibility by Patty McCord

How Netflix Reinvented HR, HBR Article by Patty McCord

Netflix Culture Deck

“Google Ideological Echo Chamber” memo by James Damore

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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