Every law firm wants more leads — but what if chasing them is the very thing holding you back?

In this episode of The Game Changing Attorney Podcast, Michael and Jessical Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can’t handle the volume, you’ll end up scaling chaos instead of results.

Here’s what you’ll learn:

Why investing in marketing before your systems are ready creates more problems than profit

How to recognize whether your firm needs capacity, optimization, or true demand generation

The mindset shift that separates law firm owners who burn cash from those who build scalable, thriving practices

Before you write your next big marketing check, listen to this episode. It might just save you $100K — and set your firm on the right path for sustainable growth.

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00:00 – Intro and setup: The difference between growing revenue and scaling your business

02:30 – Why mistakes don’t define you — it’s how you respond that matters

03:24 – Miles Davis on wrong notes and life lessons

06:42 – The $100K marketing question: Should you invest in leads or systems?

09:42 – Why scaling demand without capacity only creates bigger problems

10:36 – Run your own race: Why comparing your growth to competitors is a trap

13:40 – Should you hire before perfecting processes, or wait until everything is “just right”?

16:39 – How to expand capacity without sacrificing client experience

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Links & Resources:

Miles Davis Quote

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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379. AMMA — If You’re Still Chasing Leads, You’ve Already Lost

358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

From pitmaster to business powerhouse, Rodney Scott proves that passion, process, and a relentless commitment to craft can transform not only a career but an entire industry.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with James Beard Award-winning pitmaster Rodney Scott, a man who went from reluctantly tending the family barbecue pit to building a nationally recognized brand. With decades of lessons forged over open flames, Rodney shares how discipline, resilience, and an obsession with detail built his success. From overcoming doubters to scaling his craft across multiple locations, his journey offers timeless wisdom for any law firm leader serious about turning their passion into a lasting legacy.

Here’s what you’ll learn:

Why sticking with your craft through decades of hard work creates mastery that shortcuts cannot match

How attention to detail turns a good product into an unforgettable experience

The leadership mindset shifts needed to scale your business without sacrificing quality

Whether you are running a smokehouse or a law firm, Rodney’s story is proof that when passion meets process, you can change the game and the world will know your name.

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Show Notes:

00:00 – Introduction and Rodney’s early life on the farm

04:46 – From no interest in barbecue to finding his passion

05:58 – What makes whole hog barbecue unique and challenging

08:44 – Overcoming doubt and choosing to dream big

13:53 – Landing a feature on Netflix’s Chef’s Table

18:51 – The art and science of whole hog cooking

22:38 – Training pitmasters and maintaining consistency across restaurants

41:39 – What being a game changer means to Rodney Scott

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Links & Resources:

Jim ‘N Nick’s Bar-B-Q

Chef’s Table (Netflix TV show)

Eric Church

James Beard Foundation

Billions (Showtime TV show)

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you keep fixing $5 problems, don’t be surprised when your $1M problems never get solved.

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most common growth killers in law firms: spending your most valuable resource, your time, on the least valuable tasks. From fixing printers to negotiating minor contracts, too many leaders are stuck in low-leverage work while the big opportunities for growth go untouched. Michael shares how to calculate the true value of your time, overcome the guilt of outsourcing, and focus on the decisions that actually move the needle for your business and your life.

Here’s what you’ll learn:

How to calculate your buyback rate to decide exactly what to delegate

Why solving $5 problems keeps you from solving $1M ones

How to shift from “I can do it” to “I shouldn’t be doing it”

Stop trading your time for pennies while your million-dollar opportunities pass you by. The future of your firm depends on where you focus next.

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00:00 – Intro and weekend recap: ice skating, roller skating, and discovering Next Playground

08:23 – Why leaders get stuck fixing low-value problems

09:36 – Understanding the opportunity cost of your time

10:58 – How to calculate your buyback rate

12:54 – The difference between solving $5 problems and $1M problems

13:39 – Overcoming the guilt of outsourcing tasks

17:45 – Why a personal assistant is one of the most impactful hires you can make

21:57 – Shifting from trading time for money to buying back time

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Links & Resources:

Buy Back Your Time - Dan Martell

Next Playground

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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363. AMMA — How to Master Decision-Making Like a Pro

She went from serving wings at Hooters to leading one of the fastest-growing wellness brands in the world — and she’s just getting started.

In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kat Cole, former President of Cinnabon, current CEO of AG1 (formerly Athletic Greens), and living proof that grit, humility, and relentless urgency can change everything. From her start as a teen working to help her family make ends meet to leading a $600M global brand, Kat shares hard-won lessons on leadership, scaling with purpose, and never settling for “good enough.”

Here’s what you’ll learn:

Why doing every job in the building creates exponential career growth and earns real leadership credibility

What it takes to lead through influence instead of force and build true commitment across your team

How the Hotshot Rule helps high performers stay self-aware and take immediate action when it matters most

Kat Cole doesn’t just believe better is possible. She proves it. If you’re ready to lead with more courage, clarity, and conviction, this episode will show you how.

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Show Notes:

00:00 – Introduction

07:47 – Saying Yes to Everything: How Kat Built a Career Without a Map

11:49 – Leaving Hooters: Knowing When Your Work Is Done

19:28 – Earning Trust Through Crisis: Leading Cinnabon Out of the Recession

28:00 – Franchisees, Fear, and the Innovation They Tried to Hide

34:19 – From Fan to CEO: Why Kat Joined AG1

41:35 – Leading with Urgency: The New Rules of Wartime vs. Peacetime

44:19 – The Hotshot Rule: A Weekly Habit That Transforms Leadership

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Links & Resources:

Kat Cole TED Talk - The “Hot Shot Rule” To Help You Become a Better Leader

AG1 (formerly Athletic Greens) 

Undercover Boss - Cinnabon Episode

Hooters Air

Roark Capital

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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384. Break the Mold: The Blueprint for Radical Reinvention With Todd Herman [Encore Edition]

You didn’t build a business to become a full-time babysitter. So why are you still cleaning up your team’s mistakes?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most frustrating growth blockers law firm owners face: a team that can’t seem to operate without you. If you’re constantly redoing work, stepping in to fix repeated mistakes, or avoiding hard conversations to keep the peace, this conversation will show you how to shift from micromanaging to building a truly self-sufficient team.

Here’s what you’ll learn:

Why repeated mistakes are a sign of poor leadership, not just poor performance

The real cost of being the good guy

How to coach your team without doing their job for them

If you want to scale, you have to stop saving everyone. It’s time to lead like a coach, not a crutch.

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00:00 — Intro: Why your team’s growth depends on your leadership, not your workload

07:49 — Delegation gone wrong: When you assign a task but end up redoing it

10:47 — If they keep making the same mistake, it’s no longer a mistake

12:04 — Weaponized incompetence: Are they failing on purpose so you’ll fix it?

12:51 — The 1-3-1 Rule: A tool to stop doing all the thinking for your team

13:38 — “You’re babysitting grown adults”: How to break the cycle

16:45 — Why protecting their feelings is sabotaging your firm

18:41 — Stop trying to be liked: Leadership means having the hard conversations

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Links & Resources:

Weaponized Incompetence

1-3-1 Method for Delegation

Murph Workout – Official Description

Previous Game Changing Attorney Podcast Episode 381. AMMA — The Hardest Mindset Shift for Law Firm Owners to Make

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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Bad news travels fast, and if you are not prepared, it can ruin your reputation before you have a chance to respond.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with crisis management expert and real-life inspiration for Scandal’s Olivia Pope, Judy Smith. With a career that has taken her from the White House to high-profile crises involving celebrities, CEOs, and global brands, Judy shares how law firm owners can protect their reputation, lead with clarity, and respond strategically when the pressure is on.

Here’s what you’ll learn:

Why managing your reputation today takes speed, strategy, and the right message, not just a legal defense

How to create a crisis playbook so you are ready long before problems arise

What law firm leaders need to know about social issues, cancel culture, and public perception

You do not get to choose when a crisis shows up, but you can choose whether or not you are prepared for it.

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Show Notes:

00:00 — Intro & Why old PR tactics no longer work in a world of instant communication

03:34 — The new expectation: Clients want law firms to solve the whole problem

09:10 — How social media transformed crisis response and why speed matters

14:07 — Why every law firm needs a crisis playbook before trouble starts

16:30 — A cautionary tale about failing to plan for preventable risks

18:00 — How to lead with clarity on social issues without defaulting to a Band-Aid response

22:02 — The biggest PR mistake leaders make when under pressure

28:20 — Not everything is fixable: Why some reputations never recover

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Links & Resources:

Judy Smith’s Crisis Management FirmScandal (TV Series)Casey Anthony Trial

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if the very thing holding your law firm back… is you?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three of the most common (and costly) growth blockers law firm owners face — shiny object syndrome, unproductive comparisons, and the belief that “no one can do it like I can.” If your firm has plateaued, if you’re burning cash on a bloated team, or if you’ve convinced yourself that scaling personal touch is impossible, this conversation will hit home. It’s not about working harder — it’s about thinking smarter.

Here’s what you’ll learn:

Why adding new practice areas too early can hurt your firm and what to do instead

How to tell if your firm is overstaffed or simply underperforming

What it really takes to grow a relationship-driven firm without relying only on yourself

You don’t need more practice areas, fewer people, or a copy of yourself to grow. You need the discipline to focus, the courage to optimize, and the humility to let go.

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00:00 – Intro

08:11 – Why diversifying too early stalls growth instead of driving it

10:15 – The hidden cost of chasing new ideas without follow-through

11:38 – How to find untapped growth by maximizing what you already have

14:35 – Headcount comparison traps: When cutting costs is the wrong move

15:04 – The performance gap between A players and everyone else

18:07 – The “no one can do it like me” mindset that keeps founders from scaling

20:23 – Letting go of ego: How Michael discovered others could do it better

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Links & Resources:

James Clear – Author of Atomic Habits

Athletic Greens (AG1)

Dude Wipes

Under Armour

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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What if the key to peak performance wasn’t being more of yourself but becoming someone else entirely?

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with performance coach and best-selling author Todd Herman to explore the transformative power of alter egos. Todd unpacks how adopting a secret identity can unlock new levels of confidence, clarity, and leadership — especially when your current mindset is holding you back. Drawing from decades of experience with elite athletes, entrepreneurs, and top performers, he shares actionable strategies for becoming the version of yourself that your goals require.

Here’s what you’ll learn:

Why authenticity is misunderstood — and how alter egos can reveal your truest self

The science behind “enclothed cognition” and using totems to activate elite traits

How to spot the internal enemies sabotaging your performance and reframe them with intention

You don’t need to fake it. You just need to become the version of you that gets the job done.

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Show Notes:

00:00 — Introduction: The power of secret identities to transform your life

03:12 — The Alter Ego Effect: Finding more of who you are by becoming someone else

07:30 — Your identity is your ultimate advantage

10:23 — The enemy within: Why alter egos help you escape limiting stories

14:58 — Ordinary world vs. extraordinary world: How to tell where you’re living

20:44 — It’s not motivation — it’s desire

27:13 — Name that enemy within: How to fight your inner resistance

35:35 — Totems and artifacts: How to activate your alter ego

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Links & Resources:

The Alter Ego Effect 

“A Beautiful Day in the Neighborhood”

Enclothed Cognition

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If everything feels “fine” at your firm, you might already be in trouble.

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle the quiet killer of growth: comfort. As we hit the halfway point of the year, many law firm owners start to coast — but that’s exactly when progress stalls. If your firm feels like it’s plateauing, your goals are slipping, or your team’s feedback just isn’t landing, this conversation will help you reset, refocus, and move forward with intention.

Here's what you'll learn:

Comfort is the enemy of progress. This episode is your wake-up call to get back in the cold plunge and keep pushing forward.

00:00 - Intro

02:52 - The halfway mark of the year and the trap of waiting until January

04:39 - What hitting 20,000 Peloton minutes teaches about consistency and momentum

06:29 - Why small wins today matter more than perfect starts tomorrow

10:02 - How to know when your "fine" firm actually needs outside perspective

11:32 - Why comfort is the most dangerous threat to your law firm's growth

14:05 - How to give direct feedback that actually drives change

17:06 - The difference between radical candor and harmful apathy

18:35 - Which feedback to apply — and what to ignore

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Links & Resources:

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

You don’t scale by working harder. You scale by thinking bigger and leading better.

In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.

Here’s what you’ll learn:

Why most law firms stall out at seven figures (and how to break through)

How to make the leap from “comfortable” to category leader

What it takes to build and recruit a high-performance team that scales with you

If you want to build something truly meaningful, this episode is your roadmap to what’s next.

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Show Notes:

02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth  

05:07 — Why small, “attainable” goals won’t build a $100M firm  

06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts  

14:09 — What separates firms that stall at 7 figures from those that scale  

22:01 — How to recruit top talent and build a team that scales  

24:11 — The Streaming Stack strategy that puts your firm on every screen  

35:04 — The long-term ROI of brand building vs. short-term lead gen 

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Links & Resources:

Personal Injury Mindset Podcast

Man’s Search for Meaning by Viktor Frankl

The Sport of Business by Mark CubanRipplingPeloton Tread

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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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