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Charley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.

Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:

• Strategies for every stage of your project: from concept to completion.
• Balancing creativity with strategic systems and benchmarks.
• Building relationships with collaborators to make it easier on yourself.

And more!

Want a copy of the book? Get yours now!

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I used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!

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What demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...

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Bryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.

In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connection, and identity.

Because even when your practice is closed for the holiday, the mindset of leadership and intentional branding never goes quiet.

This episode challenges law firm owners to ask:

Am I telling the stories that truly represent me and my firm?
Or am I hiding behind generic language that could belong to anyone?

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Bryan Austin steps in as guest-host to unpack a subtle but powerful truth:
The words you choose in your marketing can either attract your ideal clients… or push them away.

With Thanksgiving on the horizon, a time of connection, conversation, and reflection,  Bryan invites listeners to take a closer look at the language they use to represent their firms.

Because even when your doors are closed, the mindset of legal entrepreneurship never really shuts off.

This episode challenges law firm owners to ask:
Is my messaging aligned with the advocate I want to be?
Or am I using language that unintentionally signals aggression, intensity, or intimidation?

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Darren Wurz, host of the Lawyer Millionaire® Podcast, has dedicated his career to teaching law firm owners the financial skills they need, but were never taught.

From managing cash flow to planning for the future, Darren breaks downs the core money principles every entrepreneurial attorney needs to understand if they want long-term stability, real wealth, and the freedom to choose how they work… instead of being trapped by their firm’s bank account.

Financial success isn’t just about earning more, but about understanding where your money goes, how it moves through your business, and how to build the systems that keep both sides of your financial life stable.

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Travis Lee Howard and Tony Albrecht join Charley for a powerful conversation about the professional timelines you construct, how they can conflict with your true purpose, and how you can completely revolutionize your definition of success. 

The trio dives deep into how we measure progress in our lives and careers, and how to find fulfillment right where you are, rather than waiting for the “next” milestone to arrive. 

Together, they explore what it means to go off-script, challenge old narratives, and rewrite your personal story through authenticity, connection, and self-awareness.

Listen in and walk away with profound insights, including:

• Understanding where you are in your timeline, and how to find joy there.
• Defining whether you are the "gift giver" or the "gift".
• Finding success beyond achievement and external benchmarks.

And more! 

This conversation is about more than mindset. It’s about self-discovery, resilience, and the courage to rewrite the script of your own success story.

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Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content.

This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence.

Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up consistently for that audience.

Precise marketing requires patience, commitment, and a deliberate drive to create your own luck.

Including:

• Building Trust with Intentional Branding
• Targeting your Ideal Audience
• Inviting the Right People to the Table

And more!

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We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding!

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We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent!

Want to scale your law firm? Click here

Connect with Charley

LinkedIn | Youtube | Law Firm Alchemy