They Don't Teach This in Law School

By Law Firm Alchemy LLCBusiness

They Don't Teach This in Law School episodes

April 07 The Greatest Entrepreneur to Ever Live, or Just the Luckiest?
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Bryan Austin steps in again to guest-host this week's episode on a curious figure from history whose life commands a deep case study. From odd financial decisions that racked in a 100x return to defying every rule of business for his time, Austin paints a portrait of the life of Timothy Dexter and shares his formula for luck you can apply today.
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13 min
March 31 From Burnout to Bestseller with Bryan Austin
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Bryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half months.
Bryan lays out a practical, step-by-step guide to get ideas out of your head and into people's hands.
Check out Bryan's new best-selling book.
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LinkedIn | Red Kraken Creative
18 min
March 03 How to Adapt Your Law Firm’s Marketing to a Rapidly Changing Economy with Tifiny Swedensky
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Tifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.
As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.
This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on fundamentals that compound over time, rather than tactics that spike for a week and disappear.
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Connect with Tifiny on LinkedIn
Learn more about Sharp Cookie, LLC
37 min
February 17 Are You an Amateur or a Professional Law Firm Entrepreneur?
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There is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode...
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Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
19 min
January 27 Build Your Own Media Ecosystem (So the Algorithms Don't Control You)
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What would happen if all the social media platforms went away? Most law firm owners would panic and not be able to reach out to their contacts. But the ones who follow this advice will keep moving forward... and they get a lot of benefits from the social media platforms already!
One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.
Get your free email newsletter training here
Want to scale your law firm? Click here
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
15 min
January 20 This Advice Will Save You Tens of Thousands of Dollars
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One of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.
Want to scale your law firm? Click here
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
24 min
January 13 What is Everything Engine Optimization, and Should You Care About It?
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We're kicking off 2026 with a quick overview of a topic you probably haven't heard about yet. And it leads into a critical discussion about choosing your information sources, especially for SEO in the new year.
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Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
16 min
December 23, 2025We Wrote a Book and You Can, Too! Part 2: Publishing & Marketing
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Charley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.
Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:
Strategies for every stage of your project: from concept to completion.
Balancing creativity with strategic systems and benchmarks.
Building relationships with collaborators to make it easier on yourself.
And more!
Want a copy of the book? Get yours now!
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
Connect with Bryan
LinkedIn | Youtube | Red Kraken Creative
44 min
December 16, 2025 How I Reframed Follow Up Marketing to Make it Easier and More Effective
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I used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!
Want to scale your law firm? Click here
Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
14 min
December 09, 2025 7 Marketing Lessons from Stranger Things
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What demogorgons did Charley have to slay from Vecna's lair to put together this unusual episode? You'll just have to listen and find out...
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Connect with Charley
LinkedIn | Youtube | Law Firm Alchemy
20 min

About They Don't Teach This in Law School

From the publisher's feed

I hear it all the time from the law firm owners I coach... "They didn't teach us this in law school!" With this show, I am set on bringing outside business ideas and advice into the world of…