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Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship.

When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head — and show you why you can’t afford to go it alone.

Tom and I break down exactly how to hire responsibly — the when, the how, and the why — so you can build the team that fuels your firm’s sustainable growth.

Inside this episode:

• The biggest hiring mistakes to avoid (and how to see them coming).
• The mindsets that naturally attract top talent to you.
• The simple anchoring rules that set your firm up for long-term success.
• How to spot the real pain points that tell you it’s time to hire.

Be sure to subscribe to Tom’s channel, the Lead Counsel Podcast, so you don’t miss our previous episode on mastering your firm’s money mindset — and everything still to come.

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Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship. 

The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including: 

• Key steps to getting more time on your clock.
• Mastering the power of stillness.
• How to trim down administrative tasks to put your energy into being the Chief Entrepreneur.

And more! 

Subscribe to Lead Counsel to catch the next episode.

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Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth. 

Ditch the number struggle and adopt strategies to cross every data hurdle, including: 

• The Three crucial pillars, and key metrics, of law firm operations.
• Optimize your firm’s performance, and your decision making, with data. 
• Managing your time with data analysis. 

And more! 

Don't let math anxiety hold you back – it's time to embrace the numbers and watch your firm soar to new heights!

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In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing.

When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call.

Tune in for what it really means to create a law firm marketing ecosystem where every piece supports the whole—including:

• The critical difference between mono-media, siloed media, and true multimedia marketing.
• Centralizing your message for maximum impact across every platform.
• Combining direct response and branding to unlock exponential results.
• Real-world examples of firms winning big with multimedia strategies.

From Facebook retargeting to YouTube breakthroughs, Charley delivers actionable insights to help you become omnipresent in your market.

Whether you’re flying solo or running a growing team, this episode is your blueprint to becoming the trusted voice in your community.

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 Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.

In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm.

This isn’t just about Shakespeare and stage lights. It’s about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients.

As Wizened as it is whimsical, this scenic route through the performing arts becomes a masterclass in legal entrepreneurship, offering actionable insights like:

• Aligning Your Objective with Your Client’s Story Arc
•  The Magic of “Yes, And!” – Improvisation as a Sales Superpower
• Stage Managing Your Day Like a Pro

Bryan and Charley give you even more metaphors, methods, and mindset shifts that turn legal practice into performance art—with results.

This episode is your ticket to play a bigger role in your business—and we promise, the standing ovation is worth it.

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What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin—a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom.

Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on:

• Using theatrical techniques to improve client communication.
• Mastering storytelling to create stronger connections and more persuasive arguments.
• Prioritizing audience experience—whether in a courtroom, consultation, or firm culture.
• Embracing curiosity as a catalyst for professional growth and innovation.

And of course, you’ll hear the unforgettable story of how a stolen hat changed the course of Bryan’s career—and inspired this episode’s title.

Don’t miss this dynamic conversation on the power of performance in the legal world!

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Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm. 

Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:

• How to radically impact conversion rates with your response time.
• Intake process audits to keep your goals on track.
• The key metrics for scaling your firm.
• Navigating the radically changing landscape of SEO with the integration of AI.  

And more! 

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Check out the Managing Partners podcast

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Charley's traveling this week, but work never waits! 

This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff.

 He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication.

Mann emphasizes that success in law firm ownership requires a commitment to ongoing learning and developing the tools to set boundaries in communication, including: 

• Ever-evolving strategies for success.
• The hallmark's of successful leadership.
• Building consistency when managing your team.

And more! 

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This week,  Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.  

Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including: 

•  Processes to find the best intake specialists.
•  Creating a more empathetic yet efficient intake process. 
•  The four quadrants of emotional intelligence and how they impact decision-making.

And more!

Brook also offers a customer service diagnostic and can transform your intake process as a secret shopper. Click this link and see how her expertise can transform your law firm today.  

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Charley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success.

Craig dives into the power of culture in business, including:

•  Lessons from running multiple companies.
• Choosing business ventures related to your expertise to increase your  chance of success.
• Synergizing different business ventures to radically effect your success.

And more! 

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Learn more about the  Seven Figure Attorney Summit