In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency.
Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved. He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights.
Key Topics
03:13 - Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers.
04:05 - Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education.
04:35 - The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills.
05:22 - The conference's origins and the decision to make it more fun and interactive with musical guests.
06:22 - The firm's trial successes and the publication of his book on disc injury cases.
06:55 - Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases.
07:35 - Expansion into other states, including Texas and Arizona, and the success in these new markets.
08:43 - The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers.
09:21 - Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education.
10:10 - The community's technology platform, Slack communities, and new software for building communities.
10:45 - The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration.
12:07 - Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms.
12:18 - The family involvement in the firm, including his twin brother, younger brother, parents, and other family members.
12:49 - The roles each family member plays and the trust and efficiency within the family business.
12:23 - The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements.
13:42 - The importance of having a good relationship with his brother, who manages the firm's finances.
14:14 - They talk about the importance of family and the balance between personal and professional life.
16:35 - Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs.
18:12 - Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system.
19:27 - The platform streamlines case referrals, fee sharing, and case tracking for law firms.
20:37 - The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations.
22:32 - Focus on a niche, market yourself authentically, and leverage free tools to grow your practice.
24:12 - Leverage networking groups and local organizations to build powerful connections.
25:21 - Join small, focused groups for regular discussions on business and personal growth.
27:37 - Vision for 2025 Law-Di-Gras, having others bring their communities, masterminds, and networking followed by a music festival. Avoiding conference burn out.
28:10 - Talks about the Bourbon Approved podcast, which started as a fun project and evolved into a networking tool.
29:04 - The high production quality of the podcast and the interest from guests.
29:43 - The success of the Bourbon Approved Tour and the connections made through the podcast.
30:00 - The importance of doing something you love and how it can benefit your business.
32:54 - The importance of having systems in place to handle increased marketing volume.
33:12 - The need for intake readiness, customer service, and efficient case management.
34:25 - The benefits of integrating with Attorney Share and other platforms to track and manage cases.
34:43 - The importance of specializing in a specific area of law and building a strong network of relationships.
38:16 - Talks about his preventative health routine, including regular check-ups and liver panels.
40:46 - The importance of mentoring and helping other lawyers, especially those starting out.
Resources Mentioned
Books:
- Zero to One by Peter Theil - https://a.co/d/3xSGjYe
- Just One Thing by Rick Hanson PhD - https://a.co/d/4mmF2lf
- Client Centered Law Firm by Jack Newton - https://a.co/d/auy7qhy
- You Can't Teach Hungry by John Morgan - https://a.co/d/2ujU7LR
- Buy Back Your Time By Dan Martell - https://a.co/d/6JSJFYP
Websites and Platforms:
- Attorney Share - https://www.attorneyshare.com/
About Robert Simon:
Robert T. Simon (“Bob”) is a co-founder of the Simon Law Group and serves as its primary trial attorney. He co-founded the firm in 2009 with his twin brother Brad and helped grow it from a small boutique practice into a nationally recognized, nine-figure law firm with offices in California, Arizona, and Texas. Bob is admitted in multiple states, including California, Arizona, Texas, Massachusetts, Iowa, Pennsylvania, and New York, and is widely known for handling complex wrongful death and catastrophic injury cases involving commercial carriers.
Since 2012, Bob has tried more than 50 cases as lead counsel, winning the vast majority and securing over $100 million annually in verdicts and settlements. He has earned multiple Trial Lawyer of the Year honors from his peers across several jurisdictions and is a frequent national speaker, educating trial attorneys on litigation strategy, case development, and achieving strong client outcomes.
https://www.thesimonlawgroup.com/
https://www.instagram.com/planetfunbob/
About Jay Berkowitz:
Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys.
Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.
Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.
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