Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place.

I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, McDonald’s Restaurants and Sprint to launching Ten Golden Rules, and why niching down into law firm marketing helped us triple our revenue. I shared simple ways attorneys can build visibility by just answering one question a week—and how to turn that into blogs, video, SEO, and social media without burning out. If you're trying to stand out as a lawyer or grow your firm, this one is packed with practical strategies you can use today.

Key Topics

03:52 – The one thing they don’t teach in law school: how to build a personal brand.

04:28 – My journey from Coca-Cola to launching Ten Golden Rules.

05:42 – Why niching down into law firm marketing tripled my business.

06:38 – How I balance my personal brand with my company brand.

08:45 – The easiest way lawyers can start building a brand: answer common client questions.

09:48 – The exact content strategy I use for law firms (video > YouTube > blog > social).

10:43 – Why sharing the spotlight with others helps build your brand faster.

11:56 – How consistent content made me visible across the legal industry.

13:16 – My 5-year overnight success strategy—webinar every month, podcast every week.

15:07 – How to turn a client email into content for every platform.

15:53 – My “easy button” content system: one video a week, then delegate.

17:52 – What I learned about branding from Coca-Cola.

19:23 – How John Morgan’s national brand proves recognition drives results.

20:07 – Four key elements I focus on for consistent branding.

21:48 – Why done is better than perfect when it comes to brand messaging.

22:53 – The 80/20 rule that helped me choose my niche and scale faster.

24:05 – How picking a niche made things easier for me and my team.

25:46 – Why Google now rewards hyper-focused websites—and what I did to adapt.

28:15 – The three signs (I call them "God winks") that told me to niche down.

Resources Mentioned

Books:

• Outlive by Peter Attia – https://a.co/d/0a3r544
• The Nvidia Way: Jensen Huang and the Making of a Tech Giant  – https://a.co/d/gW3709w 
• They Don’t Teach This In Law School by Charley Mann - https://a.co/d/4QMGrJO
• 
  

Technology/Software:

• YouTube (for SEO and video marketing) – https://youtube.com
• ChatGPT (for repurposing content) – https://openai.com/chatgpt
• Upwork – https://www.upwork.com
• Fiverr – https://www.fiverr.com
• 
  

Podcasts:

• All-In Podcast – https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393 
• They Don’t Teach This in Law School - https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 

About our Guest Host:

Charley Mann has worked with law firm owners to grow their lives and practices for 15+ years. He has spoken and appeared on numerous stages and shows run by organizations including Profit With Law, Ten Golden Rules, The Law Firm Blueprint, Great Legal Marketing, Foster Consulting, 7-Figure Attorney Summit, Influential Entrepreneurs, and dozens more.

Today, he is the founder of Law Firm Alchemy, a coaching organization for law firm owners and co-founder of Red Kraken Creative, an email newsletter agency for law firms.

https://www.lawfirmalchemy.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

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You might think a good reputation speaks for itself until one bad news headline or “X” tweet takes over the first page of Google for your name.

I sat down with Evan Nierman, founder of Red Banyan and a true crisis whisperer, and together we developed the 10 Golden Rules of Reputation Management and Crisis Communications. You’ll learn exactly what to do before, during, and after a reputation crisis—from owning your name online to using advanced tactics like Google suggest and Everipedia. Evan and I dropped some real gems, and behind-the-scenes examples to help you manage your reputation proactively.

Key Topics

02:20 — Evan Nierman is introduced as the "crisis whisperer" who shows up when reputations are on fire

03:19 — Evan explains how he founded Red Banyan after years in high-stakes Washington, DC communications

06:15 — Touring Europe with MC Hammer and what he ordered instead of beer

07:42 — Golden Rule 1: Protect Yourself in Advance

09:11 — The 2 simple filters: Share with care, post with purpose

10:15 — Why every company needs a content strategy—even oil and gas firms

11:19 — Golden Rule 2: Take Action When the SH*T Hits the Fan

12:37 — "No comment" is a comment—and it's often worse than saying something

13:51 — Lawyers must consider both court and public opinion

14:55 — Golden Rule 3: Press the Truth—telling the truth isn’t enough, you need to fight for it

16:38 — Golden Rule 4: Start with Low-hanging Fruit

17:15 — Case study: How a CEO’s reputation was saved from a Girls Gone Wild controversy

18:21 — Techniques: Buying domains, creating websites, and naming photos for SEO

20:15 — Why staying invisible online actually leaves you more vulnerable

21:15 — Golden Rule 5: Own the Important Real Estate—lock down all versions of your name and brand

23:15 — How often should you redesign your website?

23:56 — Golden Rule 6: Monitor and Measure—set up Google Alerts and sentiment tools

25:13 — Why data matters in reputation strategy

27:10 — Golden Rule 7: Manage Google and Social Media Reviews—don’t fear the bar, respond with class

28:50 — How to reply to bad reviews without breaking confidentiality

30:55 — Golden Rule 8: Advanced Strategies

33:05 — Watch out for mugshot extortion sites

35:15 — Yes, you can manipulate Google Search Suggest

36:15 — Don’t qualify for Wikipedia? Use Everipedia to get visibility

37:15 — Golden Rule 9: Proactive Strategies—stay ahead with consistent media and content

38:30 — The benefits of podcasting for SEO and reputation

40:00 — Use S.O.S. by Peter Shankman to get quoted in media

41:00 — Golden Rule 10: Get Back to Brand Building—launch something new or support your community

42:45 — Awards help Google (and clients) trust you more—just apply

44:05 — Recap of all 10 Golden Rules

46:56 — Evan’s recommended tech, books and how to reach him.

Resources Mentioned

Books

• Crisis Averted by Evan Nierman - https://a.co/d/eVZbHom 
• The Cancel Culture Curse by Evan Nierman - https://a.co/d/7gwDb0a 
• The Big Leap by Gay Hendricks -https://a.co/d/7gwDb0a 
• Any books by Jim Collins 

Apps & Tools

• Oak Journal: https://oakjournal.com/ 
• Google Alerts - https://www.google.com/alerts 
• Everipedia - https://everipedia.org
• BirdEye for review management - https://birdeye.com/ 
• Sources of Sources by Peter Shankman - https://sourceofsources.com/ 

About our Guest:

Evan Nierman is the Founder and CEO of Red Banyan, a global public relations and crisis management firm specializing in high-stakes PR, cancel culture response, litigation communications, and complex reputation challenges. With over 20 years of experience, he advises CEOs, public figures, law firms, and global brands through their most critical moments.

He is the author of The Cancel Culture Curse and Crisis Averted, and a frequent media commentator featured on Fox News, CNN, BBC, and in outlets like Forbes and The Washington Post. Evan’s mission: help clients communicate truthfully and strategically—especially when the pressure is on.

Learn more at www.redbanyan.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

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Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

It’s amazing what can happen when one good conversation sparks a flood of opportunity.

I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche down, and why answering client questions is the most underrated SEO strategy out there. I also walk through my favorite ChatGPT prompt formula and how it helped me hire my new EOS Integrator (COO). This episode was too packed with strategy to keep to just one audience—so I'm sharing it here with you.

Key Topics

04:04 – How Jay’s unexpected start in advertising led to big-name roles at McDonald’s and Coca-Cola

06:45 – What early internet marketing looked like—and how Jay helped pioneer it with $40M in ad spend

08:23 – How a top 10 list turned into a personal brand and eventually launched Ten Golden Rules

10:38 – Why narrowing focus to law firms helped Jay’s agency triple in size

13:47 – How Google’s new AI search changes affect visibility for law firms and content creators

15:50 – What it takes to appear in AI Overviews (and why blog posts and videos still matter)

18:23 – The easiest way lawyers (or any pro) can turn client questions into powerful marketing

20:10 – Jay’s CRIT formula for getting smarter, more strategic output from ChatGPT

23:38 – How he used AI tools to evaluate candidates and confidently hire a new integrator

Resources Mentioned

Books

• Traction by Gino Wickman - https://a.co/d/1igrpma 
• The E-Myth Revisited by Michael E. Gerber - https://a.co/d/24vGLrs 

Technology / Software

• Fathom AI - AI meeting assistant that records, transcribes, and summarizes Zoom calls -  https://fathom.video 
• Predictive Index (PI) - Behavioral assessment used for hiring and team alignment -  https://www.predictiveindex.com 
• Crystal Knows - DISC-based personality insights using online profiles like LinkedIn -  https://www.crystalknows.com 
• ChatGPT (GPT-4, Paid Version)- Advanced AI used for hiring analysis and content generation -  https://chat.openai.com 

About our Guest:

Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.

A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.

Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.

https://slatersuccess.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intake systems, we discuss what it really takes to scale with intention. We talk about what worked, what didn’t, and how focusing on the right clients, the right content, and the right systems led to exponential results. If you’re trying to grow your practice without burning out, Kendelle’s story will show you what’s possible.

Key Topics

01:29 – How Pier Law achieved 477% SEO growth and 350%+ lead increase

04:54 – Why opening in underserved communities helps growth and visibility

06:56 – Managing cross-border legal cases with US partners effectively

10:36 – Using conflict resolution training to de-escalate early in family law

13:03 – What a national award meant—and how they leveraged it for more leads

14:57 – The mindset shift from lawyer to business owner

17:22 – How niching down built consistency across locations and teams

19:43 – Why serving high-net-worth, cross-border clients works for them

20:56 – Niching helped them grow faster and made onboarding new team members easier

22:43 – SEMrush data shows 497 ranking keywords after deep SEO strategy

24:56 – How they eliminated bad leads by tightening the intake process

27:06 – Intake tips: empathetic language, follow-ups, and consistency

29:01 – Monthly performance meetings keep the team aligned and accountable

30:26 – How they landed top spots in Google’s new AI Overviews

31:46 – The secret: create Q&A videos based on common legal searches

36:18 – How those videos now bring in thousands of views and direct client leads

38:16 – Using cascading content to repurpose videos across platforms

39:28 – Local networking and giving back helped drive referrals and trust

41:13 – How to find and build COI (Centers of Influence) relationships

42:50 – Why women-led business groups like Soroptimist created deeper community roots

44:08 – Practical advice for starting out: pick one personal and one professional group

46:22 – Why board involvement leads to faster growth and better connections

48:44 – How masterminds and legal peer groups help scale smarter, not harder

52:19 – She now travels quarterly to meet her mastermind group for strategy and support

55:25 – What she looked for in choosing a good agency—and what actually mattered

58:13 – From the agency’s view: why great clients get great results

1:03:58 – The biggest growth mindset shift: "who, not how"

1:08:54 – Early steps: referral letters, community calls, and a strong website

1:13:22 – No magic bullet, but hiring the right partners made all the difference

Resources Mentioned

Books

• Who Not How by Dan Sullivan - https://a.co/d/jgM1cEZ 
• Buy Back Your Time by Dan Martell - https://a.co/d/eHOZHWn 

Software/Tools

• SEMrush - SEO tracking tool used to measure keyword growth and Google rankings - https://www.semrush.com 
• Google Search Console - Used for in-depth SEO diagnostics and performance tracking. - https://search.google.com/search-console 
• Google Ads (Pay-Per-Click) - Paid advertising platform used to target specific legal keywords and leads. - https://ads.google.com 

Mastermind Communities

• Great Legal Marketing - A community for law firm owners focused on marketing, growth, and practice development. Regular mastermind events and an annual conference.  - https://www.greatlegalmarketing.com/ 

About our Guest:

Kendelle Pollitt, LLB, Q.Med. is the founder and principal of Pier Law & Mediation, based in Surrey and White Rock. A seasoned family lawyer and certified mediator, Kendelle has over 15 years of experience guiding clients through divorce, adoption, child and spousal support, custody, and complex property division, including matters involving high net worth individuals and business owners.

Her practice emphasizes personalized, strategic solutions through litigation, negotiation, and mediation. Kendelle holds a Certificate in Negotiation from Osgoode Hall Law School and has completed over 200 hours of advanced mediation training. Whether acting as an advocate or neutral mediator, she is known for her compassionate approach, deep listening, and commitment to achieving efficient, cost-effective outcomes.

https://pierfamilylawyers.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framework that helps firms write in a way that Google understands, clients relate to, and fellow attorneys respect. We covered everything from avoiding legal jargon to using AI-friendly formats, all with a focus on practical strategies that actually work. Whether you’re writing content yourself or reviewing what your agency delivers, these rules will help you create with more clarity, more purpose, and better results.

Key Topics

04:41 – Golden Rule #1 - Avoid Legal Jargon - The importance of writing for your client and matching how people actually search.

08:07 – Golden Rule #2 - Answer Questions - How answering client FAQs is now the most valuable SEO tactic and how Google’s AI Overviews and PAA (People Also Ask) results reward this strategy.

15:37 – Golden Rule #3 - Leverage Multiple Content Formats – How to cascade one video into blogs, social posts, and Google Business Profile in order to boost reach and ranking.

17:52 – Golden Rule #4 - Create Educational Resources - Why top-of-funnel content earns trust before clients are ready to hire and how education content builds long-term value.

19:39 – Golden Rule #5 - Use Advanced SEO Strategies - Learn how to use long-tail keywords for better ranking and lead quality, pruning underperforming webpages and balancing content for three target audiences.

27:09 – Golden Rule #6 - Humanize Your Firm - Using personal stories, community involvement, and first-person language.

28:24 – Golden Rule #7 - Address Timely Legal Issues - The importance of sharing your take on timely issues to show expertise.

29:50 – Golden Rule #8 - Include Calls to Action in Every Piece of Content - Placing CTAs to capture leads without being pushy and avoid losing leads in the moment.

31:24 – Golden Rule #9 - Develop Consistent Brand Message and Voices Across all Content - How brand consistency across your site and social media increases trust and recognition.

34:16 – Golden Rule #10 - Implement the Easy Book Strategy - Turning your blog content into a professional ebook that builds authority and grows your list.

38:14 – Jay’s rapid fire questions for David re: technology, apps, books and sports.

Resources Mentioned

Books:

• The 7 Habits of Highly Effective People by Stephen R. Covey – https://a.co/d/4eSjoaU
• How to Win Friends and Influence People by Dale Carnegie - https://a.co/d/4eSjoaU

Podcasts:

• The Daily Stoic – https://podcasts.apple.com/us/podcast/the-daily-stoic/id1430315931
• The Daily (New York Times) – https://podcasts.apple.com/us/podcast/the-daily/id1200361736

Apps/Tools:

• Google Tasks
• Fiverr (for ebook formatting/design) – https://www.fiverr.com/

About our Guest:

David Arato, JD is the founder of Lexicon Legal Content, a content marketing agency specializing in high-quality, SEO-driven legal content for law firms across the U.S. and Canada. With a background in law and over a decade of experience in legal writing and digital marketing, David helps firms craft content that ranks, builds authority, and drives results. He holds a J.D. from Saint Louis University School of Law and a B.A. in Political Science from the University of Missouri–St. Louis. Based in Breckenridge, Colorado, David is known for blending legal expertise with strategic content insight.

https://www.linkedin.com/in/davidarato/

https://www.lexiconlegalcontent.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the power of subscription models, and the necessity of adapting to emerging trends to ensure sustained success in online marketing.

Key Topics

01:32 – Introduction of the legal edition of the Ten Golden Rules with case studies and top-performing trends for law firms

03:39 – Jay shares his origin story, including early marketing work with the Winnipeg Jets and McDonald’s

06:04 – His eDiets experience with $40M in ad spend and the power of A/B testing

09:12 – How the first 10 Golden Rules talk launched the agency and led to a law firm focus

11:15 – Golden Rule #1: There Are No ‘Rules’

13:23 – Learn how to stop guessing what works and start using simple tests to uncover what actually gets more clients to take action.

17:47 – Discover how to turn more leads into signed cases by understanding what people respond to and making small shifts that boost trust and follow-up.

23:58 – Golden Rule #2: The Internet Is Not Television

27:02 – Learn how classic direct mail tactics still apply online—and how quick tests can save time and money.

30:21 – See how simple math helps you make better marketing decisions without needing a huge team or big budget.

37:48 – Golden Rule #3: Create a Unique Value Proposition (UVP)

41:10 – Learn how surveys, ebooks, and even calculators can turn curiosity into clicks and clicks into conversions.

43:53 – See why certain calls to action work better in law than traditional lead magnets—and what to use instead.

44:31 – Golden Rule #4: If You Build It They Won’t Just Come

46:44 – Learn which channels still work and how to combine them to attract the right people consistently.

48:07 – Golden Rule #5: Subscription Models Survive

52:08 – See how simple habits like email newsletters or birthday cards can help your firm stay top of mind year-round.

52:53 – Golden Rule #6: Remember the 4 P’s - Product, Price, Place and Promotion

53:46 – See why Google search results matter more than physical location when it comes to being chosen first.

55:19 – Golden Rule #7: Trust Is Golden

56:02 – Learn which visual cues and social proof signals increase confidence and conversions instantly.

55:55 – Golden Rule #8: Use the Right Tactic

56:51 – See how a simple strategy like giving something away brought in better clients than expensive ads.

57:44 – Golden Rule #9: The Best Never Rest

59:19 – Discover how regular updates—even small ones—can keep your results from flatlining and help you stay competitive.

01:00:00 – Golden Rule #10: Lead the Trends

01:03:37 – Learn how to get ahead of Google’s AI Overviews by answering real client questions in blog posts and videos that boost your visibility.

01:09:47 – Discover how branding, client communication tools, and business systems like EOS can improve search rankings, client experience, and firm growth.

01:20:42 - Recap of the 10 Golden Rules

Resources Mentioned

Download the TGR Handbook - The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends/ 

Software:

• TGR Boomerang – https://www.tengoldenrules.com
• Case Status – https://www.casestatus.com
• Hona – https://www.hona.com/ 
• BirdEye (Review Software) – https://birdeye.com

Books:

• Traction by Gino Wickman - https://a.co/d/eSfDxUZ 
• Simple Numbers by Greg Crabtree - https://a.co/d/f1i4yoq

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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Subscribe to Ten Golden Rules on YouTube

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Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, we explore his practical tips for creating meaningful conversations, leveraging personal branding, and finding opportunities in unexpected places. From strategies to stand out at events to advice on scaling a practice, Keith’s insights reveal how the right mindset and approach can transform your career and your life.

Key Topics

02:46 – How Keith helps business owners gain clarity and balance in their professional and personal lives.

03:43 – The importance of systematizing businesses, inspired by lessons from E-Myth.

05:05 – Encouraging sole practitioners to grow their practices by delegating and building a team.

06:39 – Why scaling a legal practice requires leveraging associates and systems to increase revenue.

07:54 – The concept of aligning passion and profession using the “Hedgehog” principle.

08:44 – Keith’s early networking success as a young associate and the power of relationship-building.

09:25 – Turning casual encounters at events into high-value business opportunities.

10:39 – Networking rule #1: Show up early to maximize quality conversations.

11:47 – Why introducing yourself and exchanging business cards is essential at noisy events.

15:22 – Building rapport through shared passions, hobbies, or interests as conversation starters.

16:55 – How following up with personalized touches solidifies professional connections.

19:29 – Leveraging board memberships to connect with people who share your interests.

20:31 – Contributing your skills to boards to build credibility and expand your network.

21:48 – Selecting the right networking group based on referral opportunities and target markets.

23:00 – How organizations like BNI and chambers of commerce help in structured networking.

24:04 – Using family or community activities, like coaching, as networking opportunities.

25:07 – Focusing on service over selling to build trust and long-term relationships.

25:40 – Building a personal brand through public speaking and starting a podcast.

27:20 – Quickfire questions on productivity tools and recommended reads.

Resources Mentioned

• E-Myth by Michael Gerber  - https://a.co/d/1kzzeq5 
• Atomic Habits by James Clear - https://a.co/d/5byiBcD 
• 10 Secrets from the Legal Pad by Keith Wasserstrom (Available upon request with Keith).

• Buzz.ai –  https://buzz.ai/ - all-in-one sales engagement platform

1. Corporate Council Business Advisors - https://www.corporatecounsel.com/ 
2. BNI (Business Network International) – Structured networking group for professionals - https://www.bni.com/ 

About our Guest:

Keith Wasserstrom is an accomplished Executive and Business Coach specializing in helping small businesses double their profits within 12-18 months—guaranteed. As a part of System & Soul, Keith guides leadership teams in optimizing their systems, aligning their people with company values, and fostering accountability to drive sustainable growth. With a track record that includes managing IPOs, public offerings, and mergers ranging from $500,000 to $32 billion, Keith brings unparalleled expertise to business strategy and development. He is passionate about transforming businesses into efficient, profitable ventures and empowering owners to enjoy their success without being overwhelmed. Whatever the challenge, Keith is committed to improving your business and your life.

https://www.linkedin.com/in/keithwasserstrom/ 

https://www.corporatecounsel.com/ 

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

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Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community.

Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies, Adam shares how long-term relationships—not just tactics—create sustainable success. If you're looking to build a firm with heart, structure, and community impact, this conversation offers a blueprint worth following.

Key Topics

03:37 – What inspired Adam to leave prosecution and start a purpose-driven criminal defence firm.

04:44 – How EOS changed the trajectory of his firm’s growth and culture.

05:57 – Why hiring a professional implementer transformed their systems and team dynamic.

07:11 – Celebrating 3,000+ cases closed with a live office counter as both a motivator and marketing tool.

08:46 – How case types are tracked to determine where marketing efforts should focus.

09:37 – The media storm surrounding a high-profile Palm Beach County case and how Adam handles public pressure.

10:59 – What grassroots marketing really means and why it only works when it’s authentic.

12:37 – How a referral-based shoe donation campaign grew into a marketing and brand asset.

14:01 – Why consistency in community outreach builds long-term trust and visibility.

14:44 – Adam’s view on bar associations vs. higher-level networking groups like Provisors.

16:42 – Why Provisors’ national network and intentional relationships elevate referral potential.

19:15 – The mindset shift required to succeed in long-term professional networking.

21:05 – What makes someone truly referable in a professional network—and why it’s not just about skill.

23:23 – Inside the Rossen Law internship program: how it evolved from shadowing to a full learning curriculum.

25:37 – What makes interns relocate for an unpaid position—and the reputation it’s built.

27:25 – A breakdown of how interns are trained, mentored, and immersed in the culture.

29:15 – The importance of alignment between personal brand and firm brand in community impact.

30:29 – How Adam is using partnerships with criminal justice organizations to expand reach and visibility.

31:53 – A smart backlink strategy for the internship program that also supports brand authority.

33:37 – The next evolution: launching a paid mentorship program to support non-traditional candidates.

35:17 – Why founders must transition from hustle mode to brand-building for long-term growth.

36:37 – How to apply grassroots PR techniques and personal connection to link-building.

40:22 – Favorite new productivity tool: Plaud Note Pen for AI-powered meeting capture.

41:37 – Recommended reading: I Am John Galt—linking Ayn Rand philosophy to modern entrepreneurship.

42:59 – Where to connect with Adam and why he’s all-in on LinkedIn for future growth.

Resources Mentioned

Books

• I Am John Galt by Donald Luskin – https://a.co/d/1uLtewk

Technology

• Plaud AI – AI-powered audio notes device - https://www.plaud.ai/

Podcasts

• The Renegade Lawyer - Ben Glass - https://podcasts.apple.com/ca/podcast/the-renegade-lawyer-podcast/id1688205104
• Hampton Law - John Hampton - https://www.youtube.com/@hamptonlawfirm 

About our Guest:

Adam Rossen is a seasoned Broward criminal defense attorney who has represented thousands of clients in cases ranging from DUI and domestic violence to serious felonies such as drug trafficking, robbery, and vehicular homicide. With over 50 jury trials and numerous acquittals and dismissals, Adam is known for his fearless courtroom presence and dedication to achieving the best possible outcomes for his clients. A former Assistant State Attorney in Broward County, he brings valuable insight into the prosecution’s strategies, having once prosecuted the same crimes he now defends. A lifelong South Florida resident, Adam is also a passionate high school basketball coach, with over a decade of experience and a state championship win in 2014.

https://www.rossenlawfirm.com/ 

https://www.linkedin.com/in/adamrossen/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one.

Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication strategies to onboarding systems and the subtle art of handling different personality types, Jay and Brooke explore how strengthening the human side of a law firm’s operations leads to faster case conversion, stronger teams, and better results across the board.

Key Topics

3:35 – How Brooke’s early law firm experience shaped her understanding of intake and firm growth

5:01 – Why emotional intelligence training has a direct impact on revenue and team performance

5:41 – How basic intake mistakes can quietly cost law firms thousands in lost opportunities

6:35 – Why structured sales choreography matters in converting leads effectively

7:32 – How greeting tone and posture can shape the outcome of an intake call

8:08 – Why expressing empathy early in the call builds immediate trust with prospects

8:55 – The importance of mastering tonality over simply using the right words

10:32 – How connect, qualify, and sell forms the foundation of every successful intake process

11:35 – Why overshooting the "sales crest" can cause firms to lose qualified leads

12:35 – How focusing on client experience at intake improves overall firm retention

13:35 – How personality assessments help intake and case management teams work more effectively

14:35 – Why adapting to different client communication styles reduces client frustration

16:03 – How to handle anxious, angry, and withholding clients more effectively during intake

16:47 – Why aligning intake and case management is critical for maintaining a consistent client experience

18:07 – How internal misalignment between departments silently kills client satisfaction

18:53 – Why creating cross-department solutions must start with focusing on what’s best for the business

20:14 – How using a dedicated “hinge” or onboarding team bridges the gap between sales and delivery

21:51 – Why transparency in leadership during change reduces resistance and builds team buy-in

22:52 – How Brooke’s coaching model scales across firms of all sizes, from solos to multi-office firms

24:01 – Why combining data-driven KPIs with human resource optimization leads to stronger growth

25:21 – How better training can save firms from unnecessary hiring and improve existing team performance

26:35 – How client communication tools like Hona are reducing complaints and increasing satisfaction

27:44 – Why firms must balance automation with human connection for sustainable success

28:35 – How Google Tasks helps Brooke stay organized and prioritize follow-ups

28:53 – How dance and movement contribute to Brooke’s personal wellness and creativity

30:51 – Brooke’s favorite leadership book recommendation: The Advantage by Patrick Lencioni

32:05 – Why social media algorithms keep dance videos front and center in her downtime

32:43 – Brooke’s favorite athlete and her love for watching elite gymnastics

33:40 – Where to find Brooke and Level Up Law Firm Business Coaching for more support

Resources Mentioned

• The Advantage by Patrick Lencioni – https://a.co/d/iCt4j36 
• The Five Dysfunctions of a Team by Patrick Lencioni –https://a.co/d/fllT6JI
• 
  

• Google Tasks – Task management tool integrated into Gmail 
• Hona – Client communication and case status platform for law firms - https://www.hona.com
• Case Status – Client communication platform for law firms - https://www.casestatus.com
• 
  

About our Guest:

Brooke Birkey is a dynamic coach specializing in emotional intelligence (EI) training for law firms. With a deep understanding of the unique challenges facing legal professionals, she helps law firm owners, intake teams, and legal staff build stronger emotional intelligence skills that lead to better client relationships, enhanced team performance, and greater revenue generation.

Brooke focuses on helping intake teams optimize their processes to increase revenue and supporting legal teams in reducing opportunity costs through effective communication and decision-making. Her coaching helps teams break through barriers, streamline workflows, and increase productivity by tapping into the power of emotional intelligence to improve both individual performance and collective outcomes.

Outside of her work in law firm coaching, Brooke enjoys reading, Latin dancing, and finds joy in anything involving the outdoors.

https://leveluplawfirmcoaching.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out.

Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and Tim unpack how AI can unlock time, talent, and transformation inside a law firm. From automating medical summaries to preserving founder knowledge, listen as they explore how law firms can use technology to scale smarter, serve better, and future-proof their businesses. Whether it’s building brand consistency or planning a long-term exit, this conversation delivers real talk on what it takes to lead with intention in the legal world.

Key Topics

3:10 – How speed networking and structured lunches led to valuable client relationships

6:37 – Why stepping away from a long-time W2 job sparked an entrepreneurial reset

7:47 – How a digital marketing company for insurance evolved into a legal tech startup

9:04 – Why law is still in the early stages of true AI adoption

9:42 – How Faster Outcomes streamlines case prep through OCR and document summaries

10:33 – What makes human-in-the-loop AI critical for legal document generation

10:52 – How uploading MedChrons allows for real-time querying and summarization

11:31 – Why building a private knowledge base changes how legal teams operate

12:11 – How law firms with disorganized systems can centralize their IP for efficiency

13:00 – How AI preserves institutional memory from legacy founders and rainmakers

14:01 – Why AI is perfect for law firm succession planning and sustainable scaling

14:55 – How “Ask Jeff” became a custom AI agent that supports a whole legal team

15:50 – What personal legacy and family preservation can look like using this same tech

16:54 – The three business levers Tim uses to analyze any business: find, serve, and keep

18:00 – Why leadership and alignment are the hidden drivers behind every successful system

18:52 – How poor onboarding—not poor software—is often the real barrier to adoption

19:37 – Why five-star service needs to be as intentional as your marketing spend

20:51 – How keeping clients informed improves reviews, SEO, and overall firm success

21:31 – Why founders should run their firm as if they were selling it tomorrow

23:07 – Why analyzing KPIs from an investor’s point of view can drive smarter decisions

23:52 – What a lawyer starting out should focus on first (hint: marketing and messaging)

25:16 – Why brand consistency matters more than competing with big-budget competitors

26:18 – What lawyers often underestimate when launching a firm—especially in PI

26:49 – The one priority every large firm should focus on: alignment before AI

27:31 – Why explaining the "why" behind change is key to team buy-in

28:43 – How Tim uses ChatGPT to enhance clarity and cut writing time

29:42 – A look into Tim’s health transformation and longevity-focused lifestyle

30:38 – Inside Tim’s personal pub—and why it’s covered in cork

32:04 – How Sapiens and Nexus shaped Tim’s thinking around branding and evolution

32:50 – Why TikTok’s algorithm delivers fast insights for focused content consumers

33:34 – A new book recommendation from TGR Live: Outlive by Peter Attia

34:31 – How Faster Outcomes helps lawyers spend more time doing what they love

Resources Mentioned

• Sapiens by Yuval Noah Harari – https://a.co/d/3WziBIl 
• Nexus: A Brief History of Information Networks by Yuval Noah Harari – https://a.co/d/fQ5hnn4 
• Outlive by Peter Attia –https://a.co/d/28no1HD
• 
  

• ChatGPT – https://chat.openai.com
• Microsoft Notebook
• 
  

• Legal Keys Podcast by Faster Outcomes -  https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239

About our Guest:

He’s a two-time INC 500 President and Co-Founder with private equity exits totaling $90 million. Over the past 25 years, I’ve helped drive revenue for high-growth startups and taught sales, marketing, and leadership strategies to over 10,000 professionals across industries.

His teaching is centered on a simple concept: every successful business must FIND, SERVE, and KEEP customers profitably.

Today, he brings that passion to Faster Outcomes, where he is focused on helping law firms leverage AI and technology to improve performance, drive growth, and make a lasting impact.

https://fasteroutcomes.com/ 

https://www.linkedin.com/company/faster-outcomes/ 

https://www.youtube.com/@fasteroutcomes 

https://www.instagram.com/fasteroutcomes/ 

https://www.facebook.com/people/FasterOutcomes/61568663980723/ 

https://www.tiktok.com/@faster_outcomes 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.