Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic,  transformed this firm into a powerhouse.

Key Topics

00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months.

00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings.

00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth.

00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth.

00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity.

00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today.

00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours.

00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%.

00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations.

00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility.

00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results.

00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings.

00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads.

00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels.

00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move.

01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost.

01:07:17 – Q&A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy.

Resources Mentioned

Books

• Measure What Matters – John Doerr -  https://a.co/d/2fJns0P 
• Wooden on Leadership – John Wooden -  https://a.co/d/drjzKvB 

Tech

• CallRail -  https://www.callrail.com
• Lexis+ AI -  https://www.lexisnexis.com
• Microsoft Copilot -  https://www.microsoft.com/copilot 
• Crystal Knows (DISC personality insights) -  https://www.crystalknows.com

About our Guest:

Geoff McDonald is the CEO and President of Jeff McDonald & Associates, a leading personal-injury firm in Virginia. A former college football player at the University of Hawaii and the University of Virginia, he earned his J.D. from the University of Richmond. Over his career, Geoff has secured more than $400 million in settlements, argued over 200 written opinions, and helped shape Virginia case law in several key areas. He is active in the community through the Rotary Club of Richmond and Derby Camp Richmond, and he remains committed to protecting the rights of injury victims and their families.

https://www.mcdonaldinjurylaw.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

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It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google.

I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly.

Key Topics

02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners.

06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision.

08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success.

10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads.

14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility.

16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy.

19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners.

21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action.

24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities.

28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner.

Resources Mentioned

Books:

• The 10 Golden Rules of Online Marketing – Jay Berkowitz - https://www.tengoldenrules.com/downloads/ 
• The AI-Driven Leader – Geoff Woods - https://a.co/d/5wLM5o2 
• The E-Myth Revisited – Michael E. Gerber - https://a.co/d/hu328oG

Tech

• ChatGPT -  https://chat.openai.com
• Google Gemini -  https://gemini.google.com
• Google Local Service Ads -  https://ads.google.com/local-services-ads 
• Google AI Overviews -  https://blog.google/products/search/generative-ai-search 

About our Guest Host:

Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show.

As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing, and promotion. His “you record, we do the rest” model lets hosts stay focused on their message while the heavy lifting happens behind the scenes. Hector believes everyone has a story worth sharing, and he’s always open to conversations about improving workflows, elevating content, and turning a podcast into a real business asset. You can reach him at [email protected].

https://open.spotify.com/show/1nLbInDgoT0XLnHq4atmtf 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

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The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.

I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next.

Key Topics

00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation.

00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online.

00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms.

00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor.

00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients.

00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team.

00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations.

00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews.

00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions.

00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities.

01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences.

01:08:02 – Audience Q&A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology.

Connect with Our Panel Guests:

Patrice Gimenez — LegalPat - https://legalpat.com 

Ed Kirk — Supio - https://www.supio.com 

Manny Griffiths — Hona - https://www.hona.com 

Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com 

Jeff Zigman — TRUEclaims - https://trueclaims.io 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

How do you scale a law firm without losing control or yourself in the process?

Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how a fractional COO bridges the gap between leadership vision and daily execution, and why data integrity and clear KPIs must come before AI or automation. Together we unpack the practical side of scaling—how to delegate low-value work, measure what matters, and keep your brand promise consistent from intake to delivery. It’s a conversation about leading smarter, building systems that last, and finding sustainable growth that fits your firm’s identity.

Key Topics

03:45 – Discover when your firm is ready for a fractional COO and how they simplify growth without adding chaos.

06:32 – Learn what “fractional” truly means and how separating leadership roles keeps teams accountable.

09:08 – Find out how EOS-style systems help you stay focused on priorities instead of chasing new fires.

11:06 – See how to build a simple weekly rhythm that keeps goals alive even in a busy practice.

12:39 – Understand why fixing your data flow matters more than buying the newest AI tool.

14:09 – Get practical steps for making AI safe and compliant inside your law firm.

15:46 – Hear how “agentic AI” connects triggers, actions, and outcomes to improve results.

18:01 – Explore the “Three I’s” framework—Identity, Individual goals, and Indicators—for alignment and accountability.

20:15 – Learn how to balance automation and human touch so your operations still reflect your brand.

21:24 – See which numbers to measure first to boost growth—like lead flow, intake speed, and client lifetime value.

Resources Mentioned

Technology & Apps

• Calendly – Used for structured scheduling - https://calendly.com 
• Superhuman –Maintaining Inbox Zero; integrates with Outlook and Google Workspace - Https://superhuman.com 
• Zapier / Make / n8n – Automation platforms that creates “agentic” workflows that think before acting - https://zapier.com  | https://make.com  | https://n8n.io 
• ChatGPT (Pro / Enterprise level) – Mentioned when discussing risk, compliance, and AI governance; Use the paid, secure version. → https://chat.openai.com

Books 

• Deep Work by Cal Newport – https://a.co/d/89lczwm
• Slow Productivity by Cal Newport – https://a.co/d/aubGX83 
• Tiny Habits by BJ Fogg – https://a.co/d/6NhSRPd 

Podcasts & YouTube Channels

• Deep Questions Podcast with Cal Newport – https://podcasts.apple.com/us/podcast/deep-questions-with-cal-newport/id1515786216 
• Layla Hormozi YouTube Channel  - https://www.youtube.com/@leilahormozi 

About our Guest:

Rachel Steininger is a seasoned operations and strategy leader with over 25 years of experience helping organizations scale with clarity and control. She partners with CEOs and executive teams to turn vision into measurable results—driving growth, efficiency, and profitability. Known for bringing structure to complexity, Rachel has doubled revenue across multiple firms, guided the execution of over $10B in client investments, and led global teams to launch 22 funds in just six months. She’s passionate about building high-performing, system-driven businesses where vision and execution work in perfect alignment.

https://upwardacceleration.com/ 

https://www.linkedin.com/in/rachelsteininger/ 

https://www.youtube.com/channel/UCOIqNYahtZNB7u5Vyi-Hmpg 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Most lawyers work hard to build wealth but rarely stop to plan how to keep it. Join me as I sit down with financial advisor Thuong Thien of Team Hewins to break down the four practical steps every attorney can use to take control of their money and future. She shares how to clarify goals and values before making financial decisions, track and smooth out uneven cash flow, save and invest using a simple “bucket” system, and build a trusted team of advisors to protect what you’re growing. This conversation is the first step in making it easy to see where your money is going, how to make it work smarter, and why a clear plan brings more freedom, both in your business and your life.

Key Topics

01:43 – Learn how Thuong helps professionals, especially lawyers, bring order and clarity to their financial lives.

04:31 – Setting Clear Goals and Values – Why most lawyers delay personal planning and how to shift from reacting to leading with purpose.

07:18 – The three questions that help define values and goals that actually guide financial choices.

08:50 – How aligning goals with lifestyle brings clarity to career and money decisions.

09:34 – Understanding Cash Flow and Spending – How to spot your real cash-flow rhythm and plan for taxes, investments, and lifestyle goals.

12:49 – Thuong’s six-month spending method: one account, one card, total visibility.

15:30 – Why separating business and personal spending keeps your plan accurate and sustainable.

17:04 – Saving and Investing with the Bucket Strategy – How to use short-, mid-, and long-term “buckets” to manage growth and risk with confidence.

19:50 – How bucket planning reduces couple money stress and keeps shared goals on track.

20:09 – Small adjustments that make saving feel less like restriction and more like freedom.

20:19 – Building Your Financial Dream Team – The core players: fiduciary advisor, CPA, estate attorney, and insurance expert.

25:47 – Why syncing tax and financial planning can multiply results for firm owners.

26:33 – The key takeaway: wealth grows faster when you build the right team early.

Resources Mentioned

Tech/Apps

• Calm (for meditation and relaxation)  –https://www.calm.com

Books

• Atomic Habitsby James Clear -https://a.co/d/j4gMTn8 

About our Guest:

Thuong Thien is a Principal at Team Hewins and a CERTIFIED FINANCIAL PLANNER® professional who helps high-achieving women—particularly attorneys and executives—navigate complex financial decisions with clarity and confidence. She specializes in guiding clients through pivotal moments such as making partner, managing equity compensation, or planning for a liquidity event.

Known as a trusted sounding board, Thuong provides clear, strategic advice across cash flow management, retirement planning, tax strategy, charitable giving, and wealth transfer. Her clients value her ability to simplify complexity and create structured, actionable plans—so they can focus on excelling in their careers while moving forward with financial confidence.

https://teamhewins.com/ 

https://www.linkedin.com/company/team-hewins/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Most lawyers try to outwork stress, but real growth comes from simple shifts in how you lead and show up. In this conversation with Kelly Lynn Adams of KLA Productions, I dive into her story of leaving corporate life to build a business around coaching, personal branding, and helping high achievers perform without burning out. Kelly shares how to recognize the early signs of overwhelm, why your “95% advantage” is enough to lead, and how to set a simple content cadence that builds authority. We talk about turning one idea into many posts, using relationships as revenue drivers, and putting systems like EOS in place to keep your business running smoothly. If you’ve ever wondered how to scale your law firm brand while protecting your energy, Kelly’s strategies show it’s possible to grow with clarity and balance.

Key Topics

01:10 – Learn a tiny reset you can use to calm stress fast and protect focus.

05:26 – Spot early burnout signs in yourself before they spiral.

07:34 – Recognize warning flags in a teammate and how to respond with care.

08:41 – Coach like a pro: meet needs in the moment, not with a template.

09:23 – Choose a coaching rhythm that fits real life and actually sticks.

10:14 – Reframe “halftime” and use it to set purpose for your next chapter.

11:43 – Count your remaining “summers” and track wins to reset perspective.

13:37 – Build a personal brand on and off social by owning how you show up.

15:32 – Pick a lane and lead with your 95% advantage to create value.

16:43 – Set a simple content cadence and keep it on your calendar.

17:27 – Cascade one article or video into many posts the easy way.

19:11 – Start before you’re ready and let “messy” beat “perfect.”

20:07 – Grow revenue through relationships you nurture before you need them.

24:13 – Use “What’s the worst that can happen?” to make smart pivots.

30:11 – Run a business system (EOS or similar) to reduce stress and align teams.

Resources Mentioned

• Traction by Gino Wickman – https://a.co/d/2cRUqlr
• Get a Grip by Gino Wickman & Mike Paton – https://a.co/d/fB5EjKG
• Scaling Up by Verne Harnish –https://a.co/d/2IDepti
• Measure What Matters by John Doerr –https://a.co/d/ch4BUuc
• The E-Myth Revisited by Michael E. Gerber – https://a.co/d/gPmuLeN
• 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy – https://a.co/d/j2MRAof 
• Atomic Habits by James Clear – https://a.co/d/45NIy4y
• Eat That Frog by Brian Tracy – https://a.co/d/eABn926

• EOS Worldwide – https://www.eosworldwide.com
• Fiverr – https://www.fiverr.com
• Upwork – https://www.upwork.com

About our Guest:

Kelly Lynn Adams is an award-winning executive coach, business strategist, and international speaker who helps high-achieving entrepreneurs and leaders elevate their performance without burnout. As the founder of KLA Productions LLC, she provides coaching, consulting, and training that drives growth, confidence, and ROI.

Kelly has guided 7- and 8-figure success for global brands like Gucci, DKNYJeans, Bed Bath & Beyond, and coached professionals from Google, Nasdaq, Pinterest, Apple, Facebook, and more. She's a contributor to Entrepreneur Magazine and host of the globally streamed Perfectly Imperfect Podcast.

Her work blends mindset, leadership, and business strategy—and has been featured in Forbes, Thrive Global, MindBodyGreen, and on ABC, CBS, and FOX affiliates.

https://www.kellylynnadams.com 

https://www.instagram.com/kellylynnadams 

https://www.linkedin.com/in/kelly-lynn-adams-8a58722 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Over 90% of law firms are using AI, and I sit down with Jayanth “Jay” Madheswaran, the visionary founder and CEO of Eve, to uncover how his billion-dollar legal tech company is changing the game for plaintiff firms everywhere.

Jay explains how Eve’s AI reads medical records, builds chronologies, drafts demand letters, and even handles discovery—all in minutes instead of hours. We talk about his journey from Facebook and Rubrik to launching Eve, the lessons behind their $103M raise, and how they’ve built a team of engineers and lawyers obsessed with one goal: helping firms deliver stronger outcomes with less stress.

From practical examples to future predictions, this episode dives deep into what AI can really do for contingency-based firms—and how leaders can adopt it today without disrupting their teams or client relationships.

Key Topics

00:44 – Learn how Jay’s vision for Eve Legal began after seeing how inefficient law firm workflows really were.

02:10 – Hear how Eve secured $103M in Series B funding and what drove investor confidence.

04:32 – Discover why plaintiff firms are adopting AI faster than defense firms—and how that’s flipping the script.

08:18 – See how Eve’s AI creates detailed medical chronologies from complex record sets in minutes.

09:23 – Learn how firms are drafting demand letters that sound like their best writers—without starting from scratch.

09:56 – Explore how discovery responses and interrogatories can now be turned around same-day.

11:40 – Find out what 500+ law firms have learned about AI adoption and the importance of guided support.

12:54 – Understand how “Blueprints” let firms train Eve to write exactly the way their attorneys do.

18:27 – Learn how Eve’s pricing model aligns perfectly with contingency-based firms.

19:48 – See how AI lets firms reduce costs, boost margins, and redeploy team members into higher-value roles.

20:46 – Explore how specialization or scaling volume both become easier with AI-driven workflows.

23:23 – Hear what’s next: voice-enabled AI agents and faster product cycles for legal operations.

27:02 – Discover how Eve’s tech team built proprietary models trained only on legal language and data.

30:52 – Understand the pros and cons of “best-of-breed” vs. “all-in-one” AI tools for law firms.

38:02 – Reflect on how AI is reshaping the roles of young lawyers, paralegals, and the next generation of “AI-native” legal professionals.

Resources Mentioned

Tech & Apps

• Eve Legal – https://eve.legal
• OpenAI / ChatGPT – https://openai.com/chatgpt 
• Google Gemini (Deep Research) – https://gemini.google.com 
• Zoom – https://zoom.us 
• RingCentral – https://www.ringcentral.com 
• Case Status – https://www.casestatus.com 
• Hona – https://www.joinhona.com

Books

• Antifragile by Nassim Nicholas Taleb – https://a.co/d/i6C3FC5 
• The Ride of a Lifetime by Robert Iger – https://a.co/d/clxWn8y

Podcasts

• Founders – https://podcasts.apple.com/us/podcast/founders/id1141877104
• AI Daily Brief – https://podcasts.apple.com/us/podcast/the-ai-daily-brief-artificial-intelligence-news/id1680633614 

About our Guest:

Jayanth “Jay” Madheswaran is a seasoned technologist, founder, and investor, with more than 15 years of experience in AI, machine learning, and product development. Before founding his current venture, Eve Legal, Jay held leadership roles at Facebook, Rubrik, and Lightspeed Venture Partners.

At Eve Legal (based in Palo Alto), Jay serves as CEO and is driving innovation at the intersection of legal technology and automation.

Known for blending deep technical insight with entrepreneurial acumen, Jay also invests via Lightspeed and acts as a mentor and advisor to many early-stage startups.

He holds a degree in Computer Science from the University of Illinois at Urbana-Champaign and continues to champion growth and impact in tech and legal innovation.

https://www.eve.legal/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

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Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems are becoming the hidden edge of top firms. Whether you’re just starting or already a Google gangster, you’ll walk away with proven steps to get better clients, stronger cases, and more consistent growth.

Download our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends

Key Topics

00:05 – Introduction and setup for the 7 hottest trends in law firm growth

05:22 – Trend #1: Answer Engine Optimization (AEO) – Learn how to appear in Google AI Overviews and ChatGPT results

07:58 – See why Answer Engine Optimization is overtaking SEO and how to adapt your mindset

11:29 – Hear how answering client questions builds authority and fuels early-stage searches

14:46 – Discover why Reddit, Quora, and YouTube are key sources for AI answers

18:00 – Trend #2: Video – Learn how YouTube shorts, long-form content, and Q&A videos drive leads and SEO

23:48 – Get advanced tips for titles, hooks, thumbnails, and reaction videos that boost watch time

24:00 – Trend #3: Conversion Optimization – See why calls beat forms, and how tools like TGR Boomerang save missed leads

28:41 – Find out how AI prompts can retrain intake teams for empathy, urgency, and higher close rates

32:01 – Trend #4: Brand – Understand how Morgan & Morgan dominate LSAs and why consistent branding matters more than ad spend

37:08 – Trend #5: Five-Star Operations – Discover how concierge service, client apps, and VIP programs generate reviews and referrals

41:28 – See how apps like Case Status and Hona keep clients updated and reduce intake calls

45:01 – Trend #6: Masterminds – Hear why top law firms use masterminds to share strategies, solve problems, and scale faster

53:12 – Trend #7: Operating Systems (EOS) – Learn how EOS, Scaling Up, and proven processes align teams and drive growth

1:06:00 – Closing Q&A and action steps for implementing the 7 hottest trends

Resources Mentioned

Books

• Advanced Internet Marketing for Law Firms by Jay Berkowitz – https://a.co/d/2J9YxRa
• The AI Driven Leader by Geoff Woods –https://a.co/d/0ldVAPD
• Think and Grow Rich by Napoleon Hill –https://a.co/d/bdA1wQe
• Law of Success by Napoleon Hill – https://a.co/d/ihe6G7I
• Fireproof by Mike Morse –https://a.co/d/6AVojvn
• Traction by Gino Wickman – https://a.co/d/hLe5jDk
• Get a Grip by Gino Wickman – https://a.co/d/8O3cYqZ
• What the Heck Is EOS? by Gino Wickman – https://a.co/d/eF79CLn
• Scaling Up by Verne Harnish – https://a.co/d/6927Cg8
• The Great Game of Business by Jack Stack –https://a.co/d/aBiG0Uo
• Purple Cow by Seth Godin – https://a.co/d/1bUqDXj

Apps/Tech

• Case Status – https://www.casestatus.com
• Hona – https://www.hona.com/
• Opus Clip – https://www.opus.pro
• Descript – https://www.descript.com
• ClickUp – https://clickup.com
• Smith.ai (call answering service) – https://smith.ai
• Go Answer (call answering service) – https://www.goanswer.io/ 

Other Resources

• Profound (LLM search study) – https://profoundresearch.com
• Source of Sources by Peter Shankman (Help a Reporter Out / HARO successor) – https://sourceofsources.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Discover how to “Love Your Leadership”, with Hakim Lakhdar from Lakhdar Coaching. Hakim shares how his unusual journey from Key West musician to Harvard Law educator to executive coach, shaped a simple truth: the way you show up daily is what builds trust, wins referrals, and creates five-star operations.

You’ll hear how to strengthen emotional intelligence, lead with authenticity, and build transparent cultures where lawyers and teams thrive. Hakim breaks down practical routines, self-audits, and mindset shifts that keep you calm, confident, and consistent in both your practice and life.

Key Topics

03:21 — Hakim shares how growing up abroad and performing in Key West shaped his coaching lens

04:14 — Discover how work in Central Asia revealed the power of professional coaching

04:47 — Learn how executive education at Harvard and Miami Law shaped his approach with attorneys

06:02 — Hear why focusing on “who you’re being while you work” matters more than doing more

06:59 — See why emotional intelligence is no longer a “soft skill” but a must-have for lawyers

10:02 — Get a no-judgment method to self-audit and increase self-awareness

12:08 — Understand how stripping away law school conditioning helps you lead authentically

14:04 — Compare two similar firms and learn how operations create dramatically different results

14:43 — Discover how transparency and open communication strengthen culture and execution

19:07 — Hakim explains how honest self-check-ins guide career pivots and keep leadership aligned

20:59 — Hear how early sensitivity became a leadership superpower with the right channel

22:59 — Learn how personality frameworks like DISC and animal types help teams work better together

24:51 — Explore Hakim’s “why” and what it means to truly love your leadership

26:38 — See how AI tools like Fathom and ChatGPT support focus and productivity

29:15 — Find out how morning routines, fitness, and wellness practices protect long-term energy

31:01 — Discover books that reshape money mindset and client value in entrepreneurship

32:40 — Hear which podcasts and thought-provoking content Hakim values for growth

33:43 — Learn why referrals to coaching are best viewed as a gift, not criticism

Resources Mentioned

• Fathom AI Notetaker – https://fathom.video
• ChatGPT – https://openai.com

Books

• Nonviolent Communication by Marshall B. Rosenberg - https://a.co/d/2P5Daau
• Taking Flight! by Merrick Rosenberg & Daniel Silvert  - https://a.co/d/cv18oBe
• Love Money, Money Loves You by Sarah McCrum - https://a.co/d/iFM9s0y
• The Law of Divine Compensation by Marianne Williamson - https://a.co/d/bWzfF06 

Podcasts

• Coaches Rising – https://podcasts.apple.com/us/podcast/coaches-rising/id1144203613
• Live Into Your Brilliance – https://podcasts.apple.com/us/podcast/live-into-your-brilliance/id1695544209

About our Guest:

Hakim helps leaders uncover the unseen patterns blocking their success so they can lead with authenticity, courage, and clarity. For over 15 years, he has guided entrepreneurs, executives, and high performers worldwide—from directing high-profile programs at Harvard Law School to serving with the American Bar Association in Washington, D.C., Kyrgyzstan, and Tajikistan, to coaching leaders across industries. As host of the Access Your Leadership podcast, Hakim shares powerful stories of transformation and practical strategies for mastering self-leadership, navigating career transitions, and overcoming leadership challenges. A devoted husband and proud father to identical twin boys, Hakim believes leadership is deeply personal—because it’s not just about what you do, but who you are being.

https://lakhdarcoaching.com/ 

https://www.linkedin.com/in/hakimlakhdar/ 

Podcast: https://open.spotify.com/show/0907thUNk2ZNZ9V08W8Xth?si=7330def6c2dc4e7c 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. 

Discover 4 ways to add Millions to your PI Cases! In this episode, I sat down with Steve Gursten of Michigan Auto Law, who has built a reputation for turning overlooked details into multimillion-dollar results. He shares how trying big and settling small changes the entire settlement dynamic, why reframing injuries can shift a jury’s perspective, and how future risks and sleep impairments add enormous value to a case. Listening to Steve, I saw exactly how a trial lawyer’s mindset can transform outcomes for clients and multiply the value of cases many attorneys would settle way too small.

Key Topics

01:39 – Hear Steve’s journey from young lawyer to running multiple top law firms

03:07 – Discover why trial work made him stand out when others avoided the courtroom

04:39 – Learn how a million-dollar verdict early in his career changed everything

06:44 – Find out why results and reputation attract endless referrals

08:01 – See how Steve grew from one Michigan firm into five specialized practices

08:39 – Understand the role fitness and discipline play in sustaining a high-pressure career

10:39 – Explore how zone 2 cardio training helps manage stress for trial lawyers

13:16 – Way #1: Try big and settle small—chunk injuries up for trial, itemize down for settlement

15:09 – Learn how juries see the compound effect of multiple injuries while insurers don’t

18:39 – Hear why picking your 10 best cases each year can triple or quadruple settlement value

25:38 – Way #2: Reframe mild TBI as chronic pain syndrome so juries connect more easily

28:52 – Way #3: Talk about the future—show how today’s injuries lead to tomorrow’s risks

33:00 – Way #4: Leverage impaired sleep and fatigue as economic damages juries understand

36:59 – Learn how tools like Oura Ring and Whoop provide objective evidence of sleep loss

39:14 – Hear why fatigue is a quantitative injury that juries intuitively grasp

41:04 – Discover Steve’s favorite productivity app and why it beats his old system

42:13 – Get his top business book picks, from Good to Great to The E-Myth and Seth Godin’s work

48:27 – Find out the best way to connect with Steve and Michigan Auto Law

Resources Mentioned

• Outlive by Peter Attia - https://a.co/d/55cj7SM
• Good to Great by Jim Collins - https://a.co/d/55cj7SM
• The E-Myth Revisited by Michael Gerber - https://a.co/d/55cj7SM

Technology

• Notion – https://www.notion.com
• Fathom AI Notetaker – https://fathom.video
• Whoop – https://www.whoop.com
• Oura Ring – https://ouraring.com

• Seth Godin Daily Blog – https://seths.blog 
• Tim Sawyer - Legal Keys - https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308 

About our Guest:

Steven Gursten is one of Michigan’s most respected trial attorneys, consistently ranked among the Top 50 out of more than 65,000 lawyers by Super Lawyers and recognized as a Michigan Lawyer of the Year. He serves as President of the AAJ Distracted Driving Litigation Group and the Belli Society, and has also led the AAJ Traumatic Brain Injury Litigation Group, the AAJ Truck Accident Litigation Group, and the Motor Vehicle Trial Lawyers Association. His expertise has earned him national recognition, including two JD Supra Readers’ Choice Awards for his writing on Michigan’s auto No-Fault and insurance litigation.

Steve is also a nationally sought-after speaker and educator, known for his presentations on trial advocacy, traumatic brain injury, truck accident litigation, and maximizing auto accident settlements. His track record includes record-setting results such as the largest auto and truck accident settlement in Michigan history, along with multiple years of top reported verdicts and settlements as documented by Michigan Lawyers Weekly and Verdict Reporter.

https://www.michiganautolaw.com 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.