It’s amazing what can happen when one good conversation sparks a flood of opportunity.

I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche down, and why answering client questions is the most underrated SEO strategy out there. I also walk through my favorite ChatGPT prompt formula and how it helped me hire my new EOS Integrator (COO). This episode was too packed with strategy to keep to just one audience—so I'm sharing it here with you.

Key Topics

04:04 – How Jay’s unexpected start in advertising led to big-name roles at McDonald’s and Coca-Cola

06:45 – What early internet marketing looked like—and how Jay helped pioneer it with $40M in ad spend

08:23 – How a top 10 list turned into a personal brand and eventually launched Ten Golden Rules

10:38 – Why narrowing focus to law firms helped Jay’s agency triple in size

13:47 – How Google’s new AI search changes affect visibility for law firms and content creators

15:50 – What it takes to appear in AI Overviews (and why blog posts and videos still matter)

18:23 – The easiest way lawyers (or any pro) can turn client questions into powerful marketing

20:10 – Jay’s CRIT formula for getting smarter, more strategic output from ChatGPT

23:38 – How he used AI tools to evaluate candidates and confidently hire a new integrator

Resources Mentioned

Books

• Traction by Gino Wickman - https://a.co/d/1igrpma 
• The E-Myth Revisited by Michael E. Gerber - https://a.co/d/24vGLrs 

Technology / Software

• Fathom AI - AI meeting assistant that records, transcribes, and summarizes Zoom calls -  https://fathom.video 
• Predictive Index (PI) - Behavioral assessment used for hiring and team alignment -  https://www.predictiveindex.com 
• Crystal Knows - DISC-based personality insights using online profiles like LinkedIn -  https://www.crystalknows.com 
• ChatGPT (GPT-4, Paid Version)- Advanced AI used for hiring analysis and content generation -  https://chat.openai.com 

About our Guest:

Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less.

A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom.

Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success.

https://slatersuccess.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

Connect with Ten Golden Rules

Subscribe to Ten Golden Rules on YouTube

Check out our webinars on TenGoldenRules.com

Connect with Ten Golden Rules on LinkedIn

Follow Ten Golden Rules on Facebook

Connect with Jay Berkowitz on LinkedIn

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