AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are. 

In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced.

Learn:

How to build clear site structure with subfolders, hierarchy, and strong internal links

Improve visibility by fixing what matters most in your Core Web Vitals

Simplify schema by knowing where to place it, what to mark up, and how to link profiles 

Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues

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Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance. 

You’ll learn:

How to turn courtroom wins into peer referrals (and long-term B2B leverage)

Using name, image, and likeness to create instant B2C credibility

Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise

The settlement-committee system that pushes past “good enough” offers

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Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have.

You’ll learn: 

The unseen reasons firms lose qualified leads before they hit the CRM

The “one call close” mindset that stops giving clients homework

Why call auditing and AI tools are changing intake accountability

How recognizing your best calls can motivate—and multiply—wins

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Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn:

The case selection rules that protect brand, margins, and outcomes 

Why trial readiness wins better settlements—and how to signal it to defense

Why experience and focus groups beat verdict reporters for valuing cases

Hiring for trial mindset and keeping top talent through shared success

If you like what you hear, hit subscribe. We do this every week.

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Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes.

You’ll learn: 

The intake habits that raise conversions through empathy

How referrals, SEO, reviews, and social feed each other

Home visits and medical protocols that surface damages others miss

Why thinking in compounding value changes your bottom line

If you like what you hear, hit subscribe. We do this every week.

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Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away. 

You’ll learn: 

How co-counsel structures work (and why the litigating firm matters as much as the tort)

The vendor-vetting basics: references, oversight, ethics checks

How to control affiliate risk and keep messaging inside ethical lines

How to spread your budget across early, mid, and late-stage torts without going all-in on one case type

What realistic timelines look like for mass tort payouts

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Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.

You’ll learn: 

The marketing shifts that made her firm a household name

How “unwanted” cases turned into a lasting advantage

Why tech is reshaping trial prep behind the scenes

What keeps top talent loyal for decades

The one piece of advice she gives to attorneys going out on their own

If you like what you hear, hit subscribe. We do this every week.

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AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online.

Learn:

Which review platforms LLMs lean on, and how to prioritize them

Why Yelp reviews get hidden and how to improve what sticks

How to run ongoing review campaigns without tripping platform filters

What “brand consistency everywhere” really means

How authentic responses, detailed stories, and photos make your reviews more valuable to AI

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Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.

You’ll learn: 

The first move every firm should make before adding PI

How to turn personal brand into a client-winning engine

The intake standards that protect your reputation from day one

The difference between mercenary hires and loyal team players

Why moving from tactician to leader is critical for growth

If you like what you hear, hit subscribe. We do this every week.

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Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years

You’ll learn: 

How to create a brand clients remember

Why dominating one channel beats spreading thin

The role of reviews and referrals in compounding growth

How culture and hiring fuel scalability

Why vivid vision and measurable goals keep firms on track

If you like what you hear, hit subscribe. We do this every week.

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