Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history.

Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s also what makes him one of the most respected courtroom tacticians in the country.

In this conversation, Eric shares:

How he’s built a thriving practice around simplicity and selectivity

The mental and emotional toll of high-stakes litigation — and how he manages it

Why stepping away from the noise can sharpen your edge in trial

And how generosity, rest, and storytelling shape the way he wins

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In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals.

Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift.

You’ll learn:

How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing)

The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata

How to structure your pages and links to earn AI citations

What not to do when optimizing for LLMs—and what to do instead

13 real tactics you can apply today to boost both rankings and AI visibility

UP NEXT:  What if you could show up where your competitors can’t? Even without a massive ad budget?

Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases.

Chris Dreyer and Brianna Sudbury break down:

How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more

Why most PI firms ignore this channel—and how that gives you a major advantage

9 steps to launching your own programmatic campaign without a full media team

When: July 29, 2025Time: 2 PM CST

Save your spot at rankings.io/webinars

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

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Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.

In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.

You’ll learn:

Why client service—not ad spend—is Michael’s growth engine

How SmartAdvocate and custom GPTs drive consistency across six offices

What B2B lawyering looks like in an age of consolidation

How to maintain trust and transparency with high-volume referral partners 

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Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads.

How? By breaking every “rule” of modern law firm growth.

This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets. 

What You’ll Learn:

The gritty early days of bootstrapping his solo firm in Miami

How word-of-mouth and personal branding landed his first major wins

Why he refuses to outsource intake—and what that means for referrals

The 50-60 case ceiling every solo should watch for

His vision for going from scrappy to specialized

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.  

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Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it.

In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy. 

What You’ll Learn:

How filing within 72 hours changes everything

How to turn any client into a 10/10 and build bulletproof cases

The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready

How Andy built a bonus system around verdicts, not just wins

Why short trials lead to bigger outcomes and happier juries

Hit subscribe if you like what you hear.  

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When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork.

Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people.

In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.

What You’ll Learn:

How to identify and overcome the hidden bottlenecks slowing your growth

Why building your own solutions can give you an edge competitors can’t match

The role of AI in freeing your team—and your time—to focus on clients

How to align your marketing, technology, and vision to hit your biggest goals

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.  

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Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning.

What You’ll Learn:

Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues.

Where to invest in intake for the best ROI.

How more calls can double your signed cases.

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.  

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We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.

In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now.

UP NEXT:  AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t.

If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up.

Date: June 24, 2025

Time: 12 PM - 1 PM CST

WHERE: Rankings.io/Webinars 

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing.

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Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again.

As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation.

If you’re serious about scaling, this is a blueprint you can’t ignore.

You’ll learn:

Why most firms stall at 7 or 8 figures—and how to break through

How brand can attract not just clients, but elite trial lawyers

The overlooked power of streaming ads (for pennies per view)

What “unreasonable success” actually takes—and why it’s worth it

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.  

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What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad.

Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing.

This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization.

If you’re chasing full value—not fast settlements—this one’s for you.

You’ll learn:

Why life impact reviews and story-driven advocacy drive big verdicts

How “On the Verge” became a brand, a mindset, and a podcast

Why BAM (Brand Advantage Monitoring) beats basic attribution

How Danny uses AI and validation to 3X productivity (without risking client care)

If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.  

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