Coasting is comfortable — until it isn’t.

After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.

This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.

We discuss:

How one idea at PIMCON became a movement

The billboard and bus wrap strategy (with real numbers)

Why branding for ego can still pay off in ROI

How side projects like books and podcasts amplify reputation

The long-term game behind “instant” success

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help.

In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow.

Learn:

How AI pulls (and misreads) your firm’s online data

Why inconsistent names, addresses, and reviews can kill visibility

The role of Reddit, Quora, and PR in shaping what AI says about you

The content structures that LLMs actually reward

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants?

Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss.

In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets.

You’ll learn:

Why case acquisition beats rolling the dice on $50,000 ad buys

How diversification keeps your portfolio (and cash flow) safe

The power of spotting emerging torts—before they explode

Why outsourcing might be your biggest growth lever

How to choose referral partners that actually deliver

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets:  Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.

You’ll learn:

The intake shift that increased signed cases ~25% without extra ad spend.

How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next.

Turning client experience into a marketing channel (reviews, returns, and referrals).

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets:  Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

Proof of Expertise: Books and a podcast that educate clients while closing cases.

Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.

Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap.

You’ll learn:

Why consumer-focused content builds trust faster than referrals.

How non-revenue hires like social workers can change case outcomes.

The leadership framework that keeps your team invested long-term.

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets:  Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers.

Kara explains:

Why niche authority books beat generic guides for proof, follow-up, and lead capture.

The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee.

The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment).

Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases.

VIP PIMCON Tickets:  Pimcon.org

Open Fortune Exclusive Discount: openfortune.com/pim 

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Billboards, bus wraps, and TV ads are fighting for the same split-second of attention.

But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space?

Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even investor Gary Vaynerchuk — who calls it “the new Super Bowl ad.” 

For the first time, Shawn’s team is inviting personal injury brands to join the party.

In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse. If you think billboards are your only out-of-home option, think again.

In this conversation, Shawn shares:

Why 6% of fortune cookies get posted to social media (and how to make yours one of them)

How Gary Vee called OpenFortune “the new Super Bowl spot” — and bought in

Ways PI firms can connect without the hard sell — and still win cases

The measurable tactics that turn a dinner table moment into long-term brand recall

VIP PIMCON Tickets:  Pimcon.org

Open Fortune Exclusive Discount: openfortune.com/pim 

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases.

If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that.

In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget.

From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork.

Learn:

The six programmatic formats every PI firm should test

Why “one pixel to rule them all” is your retargeting superpower

How to combine OTT, display, audio, and native for maximum recall

Creative tips that beat “wallpaper” ads every time

Budget ranges, CPM benchmarks, and when to go premium vs. remnant

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable.

In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong.

You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court.

In this conversation, Brett shares:

How the “Money–Marketing–Operations” model supports a profitable trial practice

The three marketing channels Brett develops for steady, high-quality case flow

Why trial readiness is a marketing advantage in PI

Systems for spotting overlooked injuries like TBIs at intake

Training methods that keep lawyers sharp without risking client outcomes

Proven protocols for handling brain injury cases from intake to verdict

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from.

In this conversation, James shares:

The hidden risks of under-spending (or over-hiring)

Why creative is the most overlooked cost center

When lead buying makes sense—and when it’s a trap

The $10M Uber Test that tells you if your brand is working

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok