Personal Injury Mastermind w/ Chris Dreyer

338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

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Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.

You’ll learn:

  • Why client service—not ad spend—is Michael’s growth engine
  • How SmartAdvocate and custom GPTs drive consistency across six offices
  • What B2B lawyering looks like in an age of consolidation
  • How to maintain trust and transparency with high-volume referral partners 

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    Personal Injury Mastermind w/ Chris DreyerBy Chris Dreyer, Rankings.io
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