David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years of experience, David has become a nationally recognized authority in truck accident litigation. He is one of fewer than 80 Board-Certified Truck Accident Attorneys in the country, a distinction that sets his firm apart in a crowded field. Beyond the courtroom, David is a bestselling author of multiple books, including Semitruck Wreck and The Biggest Mistakes Clients Make When Hiring a Lawyer. His works educate consumers on how to choose the right lawyer — and why the wrong choice can cost millions.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law and get 80% of his cases directly from consumers. 

Listen to the full episode with David Craig on Personal Injury Mastermind, powered by Rankings.io, below:

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David Craig: Craig, Kelley & Faultless

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Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide.

In today’s PIMoment, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.

Listen to the full episode with Josh Schmerling on Personal Injury Mastermind, powered by Rankings.io, below:

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Apple Podcasts

Watch the Episodes On YouTube

Josh Schmerling: Zerkin and Schmerling Law

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Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten.

You’ll learn:

How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong.

Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over.

Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts.

Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow.

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The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on legal technology – breaks down where the smartest money is flowing in legal tech, how AI and automation are being productized for PI, and what separates firms that compound their advantages from those that get buried under complexity.

You’ll learn:

Why “Law Firm 2.0” firms will quietly outgrow traditional PI models

How referral marketplaces, automated call centers using LLMs, and tools that scan your files or mail are already changing intake, QA, and case operations in PI

Simple questions to pressure-test whether a new tool fits your workflows or will stall your team

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When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market.

You’ll learn:

The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working)

The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin

What high-performing intake teams focus on to consistently convert wanted leads

Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets

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AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who’s actually “the best” in your market.

In this webinar replay, Rankings.io experts Shawn Denney and Logan Mosby unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case results feed LLMs the data they use to decide which firms get cited, clicked, and ultimately chosen.

Learn:

Why legal directories now act as AI “authority amplifiers” for your firm

How to use Super Lawyers, Best Lawyers, and Best Law Firms strategically (without wasting budget)

The right way to fully optimize Justia, Yelp, and other high-value profiles for AI and humans

How to structure, publish, and scale case result pages so AI can surface your biggest wins

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When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else.

You’ll learn:

How notice requirements quietly kill good cases

Why being willing to take a case “all the way to the end” attracts referrals

The intake structure his firm uses when every file is complex

How focus groups and discovery help him see what the defense will miss

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When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages.

You’ll learn:

How weekly pain journals turn missed moments into real settlement value

Where case management systems fall short on client-facing communication

How firms are using Hona to unify phone numbers and simplify intake

The hidden cost of inconsistent communication across the client journey

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Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, and builds generational justice.

You’ll learn:

Why Rowley says to try any case anywhere; and how taking hard, small cases built the foundation of his trial prep mindset

What younger lawyers should know about courtroom access, and why real trial opportunities are more available than they think

How Rowley builds a purpose-driven trial team focused on justice, quality advocacy, and a shared “why” behind every verdict

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Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases faster and settles smarter.

You’ll learn:

Why faster operations directly raise your firm’s lead value and competitiveness

How data shows delays, treatment gaps, and idle demands compound firm-wide

How pre-lit and litigation teams can share context without redoing the work

If you like what you hear, hit subscribe. We do this every week.

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