When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else.

You’ll learn:

How notice requirements quietly kill good cases

Why being willing to take a case “all the way to the end” attracts referrals

The intake structure his firm uses when every file is complex

How focus groups and discovery help him see what the defense will miss

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When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages.

You’ll learn:

How weekly pain journals turn missed moments into real settlement value

Where case management systems fall short on client-facing communication

How firms are using Hona to unify phone numbers and simplify intake

The hidden cost of inconsistent communication across the client journey

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Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, and builds generational justice.

You’ll learn:

Why Rowley says to try any case anywhere; and how taking hard, small cases built the foundation of his trial prep mindset

What younger lawyers should know about courtroom access, and why real trial opportunities are more available than they think

How Rowley builds a purpose-driven trial team focused on justice, quality advocacy, and a shared “why” behind every verdict

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Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases faster and settles smarter.

You’ll learn:

Why faster operations directly raise your firm’s lead value and competitiveness

How data shows delays, treatment gaps, and idle demands compound firm-wide

How pre-lit and litigation teams can share context without redoing the work

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Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into reputation and trust into a pipeline of major cases. From asking for $50 million without losing the jury to using data to shape the right number, Jon breaks down how confidence, preparation, and community fuel lasting success in the courtroom and beyond.

You’ll learn:

Building the confidence to ask for big numbers, and having the data to back it up

How trust and results turn relationships into referrals

Why verdicts build reputation faster than any ad spend

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Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the same traffic.

You’ll learn:

Why static forms lose 97% of potential clients

How small design cues from  consumer apps can boost intake engagement

Gamified, mobile-style flows that feel human, not bureaucratic

Automation that follows up before your staff even picks up the phone

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Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign.

You’ll learn:

Why niching down built a billion-dollar PI brand

How Cellino & Barnes outspent and outbranded every competitor

The strategy behind billboards, jingles, and unforgettable phone numbers

How brand recognition keeps cases coming when referrals don’t

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AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are. 

In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced.

Learn:

How to build clear site structure with subfolders, hierarchy, and strong internal links

Improve visibility by fixing what matters most in your Core Web Vitals

Simplify schema by knowing where to place it, what to mark up, and how to link profiles 

Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues

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Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance. 

You’ll learn:

How to turn courtroom wins into peer referrals (and long-term B2B leverage)

Using name, image, and likeness to create instant B2C credibility

Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise

The settlement-committee system that pushes past “good enough” offers

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Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have.

You’ll learn: 

The unseen reasons firms lose qualified leads before they hit the CRM

The “one call close” mindset that stops giving clients homework

Why call auditing and AI tools are changing intake accountability

How recognizing your best calls can motivate—and multiply—wins

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