Tip the Scales

By LawRank

Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversati... more

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FAQs about Tip the Scales:

How many episodes does Tip the Scales have?

The podcast currently has 168 episodes available.

Tip the Scales episodes:

January 14, 2026 TTS Rewind: 110. Nick Rowley - Monsanto, Cold Water, and Being a Rebel
Originally aired Dec 11, 2024
On this week’s episode, Maria talks with trial lawyer and founder of the
Rowley Law Firm, Nick Rowley. They discuss getting recognized by fans,
being father to 11 children, why cold showers are good for you, how
exercise impacts you in the courtroom, and the dangerous chemicals that
could be in the walls of your kid’s school.
Get in touch with Nick at https://www.nicholascrowley.com
Guest Nicholas Rowley (@jurytriallawyer on Instagram) has won more than
$3 Billion in jury verdicts and settlements across the country. By age
19, while in the military, Nick completed his bachelor’s degree and
three associates degrees and started working on a Master’s Degree. He
was trained and certified as a firefighter and worked as a volunteer
firefighter for a fire department near his military base. Nick continued
his service while he attended law school.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and
President of LawRank, a leading SEO company for law firms since 2013.
She has a knack for breaking down complex topics to make them more
easily accessible and started Tip the Scales to share her knowledge with
listeners like you.
____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in
traffic in 12 months. Get your free competitor report at
https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars
iTunes https://podcasts.apple.com/us/podcast/tip-the-scales/id1633765129
Spotify https://spotify.link/BSfz0Qf5mDb
Follow us
Instagram https://www.instagram.com/tipthescales.podcast/
TikTok https://www.tiktok.com/@tipthescalespod
...more
36min
January 07, 2026 TTS Rewind: 55. Amanda Demanda - Growing Your Business by Building a Personal Brand
This episode originally aired November 15, 2023
Creating an authentic brand around your business can have a big impact
on the growth of your firm. Don’t be afraid to step out of your comfort
zone.
As a Miami native, attorney Amanda Demanda stands up to big insurance
companies and businesses in pursuit of justice. She focuses her practice
specifically on representing people injured due to the negligence or
unsafe practices of others. Amanda firmly believes that products,
places, and health care are made safer through lawsuits that shed light
upon unsafe products and practices.
On this week's episode, Maria sits down with Amanda to discuss creating a
stand-out brand, not being afraid to break norms, diversifying
marketing, and working with the Spanish and elder communities.
Key Takeaways
Your professional brand doesn’t have to be your personal brand. Everyone
associates Amanda Demanda with her pink brand, but it’s not her
favorite color. She picked a color she knew would stand out in the
space. What works for your brand will be different than what works for
you personally. Do some market research before making a decision.
Diversify your marketing efforts. Don’t just focus on one form of
advertising. There are many forms of both digital and print marketing.
Amanda’s Instagram was deleted through no fault of her own. If that had
been her only platform, she would have been in a lot of trouble. Don’t
fall into that trap.
Know your demographics. Amanda Demanda knows how to cater to her large
Spanish and elder community followings. Figure out your target audience
and know how to best reach and represent them.
To connect with Amanda, follow her on Instagram @amandademandalaw
Other episodes you might enjoy:
3. Chad Dudley - Lead With Passion: Build On Strength
5. Gary Sarner - Trust and Exposure: The Secret Promise of Media
Campaigns
11. Amanda Baggett - Outshine the Competition: Authentic Branding and
Wise Spending
Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Michael
Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond
Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin
Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose,
Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz,
Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett,
Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.
00:00 Intro
01:22 Amanda’s TV studio
01:54 About Amanda’s name
02:40 Amanda’s law firm origin
05:05 Building a brand
23:48 Dealing with fame
28:46 Social media
30:56 Company growth
33:03 Diversifying marketing
40:36 Targeting the hispanic community
42:38 Customer experience
49:04 Outro
#law #lawfirm #lawyer #legal #growth #success #branding #brandawareness #pink #hispanic #spanish #advertising #marketing
...more
51min
December 31, 2025 TTS Rewind: 71. Peter McCool - On Being a Doctor, Lawyer, and Scientist
“I’ve been in rooms where a very very good, very successful medical
malpractice lawyer, just got it wrong. And the problem was you don’t
know what you don’t know and that’s what makes you dangerous.”
On this week’s episode Maria chats with doctor, lawyer, and scientist
Peter McCool. They discuss what it’s like to go through medical and law
school, the reason he changed his last name, balancing long hours with
home life, and the hardest job in the world.
Highlights
01:01 Is that your real name?
06:26 Hiring a doctor lawyer
22:15 Hardest job in the world
Guest Peter McCool is a founding partner of JusticeRX. He is a
board-certified emergency medicine physician and a licensed attorney.
Dr. McCool has held teaching positions at various institutions,
including the University of Illinois at Chicago and the University of
Illinois at Chicago emergency medicine residency at Illinois Masonic
Medical Center.
You can get in touch with Peter at https://www.lawmd.com/
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and
President of LawRank, a leading SEO company for law firms since 2013.
She has a knack for breaking down complex topics to make them more
easily accessible and started Tip the Scales to share her knowledge with
listeners like you.
Podcast Mentions
Email: [email protected]
___
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in
traffic in 12 months. Get your free competitor report at
https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars
iTunes https://podcasts.apple.com/us/podcast/tip-the-scales/id1633765129
Spotify https://spotify.link/BSfz0Qf5mDb
Follow us
Instagram https://www.instagram.com/tipthescales.podcast/
TikTok https://www.tiktok.com/@tipthescalespod
...more
28min
December 24, 2025 TTS Rewind: 53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family
This episode originally aired on November 1st, 2023.
Having the odds stacked against you doesn’t mean giving up. Finding your
path may be tough, but with hard work and determination, the
possibilities are endless.
Gary has held the record for the highest jury verdicts in numerous
courthouses, including a staggering $125 million-dollar jury verdict in
Ventura County in 2016. He went directly from high school to law school,
never attending college. He put himself through a four-year night
program while working at a law office, where he started as a file room
clerk. Immediately after passing the bar, Mr. Dordick opened his own law
firm, starting out with no employees. Now, Dordick Law Corporation has
three locations, fifty-six employees, and eighteen lawyers, including
his three kids, Michelle, Dylan, and Taylor, as associate lawyers.
On this week's episode, Maria sits down with Gary Dordick as they
discuss what it means to be healthy at 60, how he found his path through
martial arts, working with his kids, and how he sees the future of law.
Key takeaways
College isn’t everything. Not going to college doesn’t mean not being
successful. Carve your own path, learn from others, and take advantage
of every opportunity.
Don’t spoil your kids. Even though you may want to give them everything
you didn’t have, it’s ok to hold some things back. Teach them lessons
about the value of money and let them see how hard work and grit can
lead to a more fulfilling life.
Try new things. Don’t be afraid to take a chance. You may find your view
completely changed after giving it a try.
To connect with Gary, visit his website https://dordicklaw.com/
Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn,
Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary
Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara
Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly
Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many
others
Other episodes you might enjoy:
2. The 2 Billion Dollar Man: Lessons from 30 Years of Law
27. Find Your Footing: Growing Confidence and Prioritizing Health
50. Optimizing Your Health and Your Law Firm
#law #lawfirm #lawyer #triallawyer #triallawyer #legal #personalinjurylawyer #personalinjuryattorneys #health #healthylifestyle #family #familytime #familyfun #personalinjuryattorneys
00:00 Intro
01:09 Staying healthy at 61
06:03 Martial arts changed my life
08:06 My kid's path to law
12:54 Big shoes to fill
14:02 Ambition and the value of money
17:38 Keep your kids close
20:18 The future of law
22:15 Outro
...more
24min
December 17, 2025 151. Chad Dudley - Law Firm Valuations and AI Trends
On this week’s episode, Maria sits down with close friend and attorney Chad Dudley. They discuss law firm valuations and acquisitions, strategic AI implementation, emerging AI trends, and Chad’s upcoming book “Seven Disciplines for Successful Firms”.
Get in touch with Chad at https://www.dudleydebosier.com/
Preorder Chad’s new book at https://www.trialguides.com/products/seven-disciplines-for-successful-firms
Guest Chad Dudley (@dudleydebosier on Instagram) started Dudley DeBosier Injury Lawyers with his partners, Steven DeBosier and James Peltier, in 2009. They have since recovered over a billion dollars for tens of thousands of individuals throughout the state of Louisiana. The firm now has over 50 attorneys with offices across the state. Chad has also been a consultant to personal injury firms for over 15 years. He has worked with over 200 firms across the country, helping them grow their practice.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok
...more
51min
December 10, 2025 TTS Rewind: 73. Yani Smith - An Expert's Guide to Intake Optimization
This episode was originally aired on 03/20/2024.
“I believe you can teach someone empathy or at least to fake it or
identify opportunities to be empathetic. The reason is because I think
that often it’s not that someone might not have empathy, they just may
not have the tools to show it.”
On this week’s episode Maria chats with intake expert, Yani Smith. They
discuss how to optimize your intake, when a lawyer needs to get
involved, setting up a call path, showing empathy, creating a lead
funnel and so much more.
Highlights
14:02 How to reject leads
43:23 Answering the phone
53:34 Why lawyers shouldn’t do intake
Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal
Intake Pros. She applies her intake optimization expertise to help law
firms address core issues and gain clarity in intake conversions, adding
intake solutions to the agency's services. Yani and her team
collaborate exclusively with personal injury law firms committed to
removing growth barriers.
You can get in touch with Yani at https://www.legalintakepros.com
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and
President of LawRank, a leading SEO company for law firms since 2013.
She has a knack for breaking down complex topics to make them more
easily accessible and started Tip the Scales to share her knowledge with
listeners like you.
Podcast Mentions
Software: Lead Docket
Book: Never Split The Difference
Person: Shawn Callaway
_____
⁠LawRank⁠ grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠https://lawrank.com/report⁠.
⁠Subscribe to us on your favorite podcast app⁠
Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠
⁠Watch us on YouTube⁠
Follow us on ⁠Instagram⁠ and ⁠TikTok⁠
...more
1h 27min
December 03, 2025 150. Sabrina Visram - Taking Risks and Learning From Failures
On this week’s episode, Maria sits down with attorney Sabrina Visram. They discuss starting a firm six months out of law school, learning from failures, the importance of networking, how to build an effective team, and the future of PI.
Get in touch with Sabrina at https://www.vg.law/
Guest Sabrina Visram (@sabrinavisram on Instagram) is a founding partner of VG Law Group. Prior to founding VG Law Group, Ms. Visram has dedicated her practice to civil justice. She has spent her years overseeing and managing all forms of personal injury matters and negotiating settlements in the value of millions.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok
...more
34min
November 27, 2025 149. Best of Tip the Scales
On this week's episode, we’re spotlighting the very best of Tip the Scales with powerful clips from ten of your favorite episodes. Hear Jefferson Fisher, Rick Ferri, Jenn Gore, James "TopDog" Helm, Chris Dreyer, Yani Smith, Steve Mehr, Mike Morse, Bob Simon, and Gary Dordick share their expert insights on growth, leadership, investing, branding, SEO, intake, and trial success—hosted by Maria Monroy.

Maria Monroy (@marialawrank on Instagram) is the co-founder and president of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Featured Episodes
30. Rick Ferri - Investing Masterclass: The Simple Truth About Making Smart Investments
47. Bob Simon - Live, Work, Relax: Becoming a Modern Renaissance Man
53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family
54. James (TopDog) Helm - Authentic Branding and Social Media Success
56. Jefferson Fisher - Becoming a Social Media Sensation
57. Jennifer Gore - Leadership, Hiring, and Leveraging Social Media
73. Yani Smith - An Expert's Guide to Intake Optimization
78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI
95. Mike Morse - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History
111. Attorney Takeover! Jennifer Gore, Steve Mehr - The Origin of Sweet James and the Value of AI

——

LawRank grows your law firm with SEO.

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok
...more
21min
November 05, 2025 TTS Rewind: 72. Robbie Muñoz - From Horrible Tragedy to Burgeoning Success
Original air date: March 13, 2024
“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”
On this week’s episode, Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first-hand, splitting time between the classroom and the courtroom, how to best present a client to a jury, and Robbie’s most embarrassing moment.
Highlights
03:36 They operated on my wrong knee
22:45 The Suzuki case
37:59 Building a client’s story
_____
Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.
You can get in touch with Robbie at https://www.thesimonlawgroup.com
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
Podcast Mentions
Video: How to Shape Your Identity & Goals | Huberman Lab Podcast
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok
...more
48min
October 29, 2025 148. Anthony Lopez - From Trial Lawyer to Operator: The Data-Driven Shift
On this week’s episode, Maria Monroy sits down with Anthony Lopez, board-certified trial lawyer and CEO of Your Insurance Attorney. They dig into how he scaled to a 300-person, multi-state firm, why he runs on Salesforce and is rolling out AI agents for client updates, building pods and culture at scale, and his unfiltered take on private equity’s push into law and what it means for the next generation of trial lawyers.
Anthony Lopez (@yourinsuranceattorney on Instagram) Anthony Lopez is the CEO of Your Insurance Attorney, a rapidly growing Florida-based firm with over 300 employees. A board-certified civil trial lawyer with more than 20 years of experience, Anthony focuses on first-party insurance litigation, nursing home negligence, and personal injury. Under his leadership, the firm has become known for its data-driven operations, advanced use of AI, and client-first culture. He also serves on the board of the Monica Burguera Foundation and is active in the Florida Bar and Cuban American Bar Association.
Get in touch with Anthony at https://yourinsuranceattorney.com/anthony-m-lopez/
Maria Monroy (@marialawrank on Instagram) is the co-founder and president of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok
...more
39min

FAQs about Tip the Scales:

How many episodes does Tip the Scales have?

The podcast currently has 168 episodes available.

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