Jason Hennessey, CEO of Hennessey Digital, shares cutting-edge SEO strategies for personal injury law firms, AI content optimization techniques, and proven methods for dominating local search results.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today's episode of Personal Injury Mastermind, Jason breaks down 24 years of legal SEO expertise into actionable insights for PI firms. He reveals advanced digital marketing tactics for content strategy, technical SEO, and review management that drive high-value case acquisition.

We discuss:

Jason Hennessey is the CEO of Hennessey Digital, a leading legal marketing agency founded after his successful exit from Everspark Interactive. Since 2001, he has specialized in SEO strategy, with deep expertise in personal injury law firm marketing.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

06:43 AI Content Strategy 

08:50 Content Pruning Strategy 

12:29 Technical SEO & URL Structure 

16:14 Law Firm Marketing Book Promo 

17:00 Local SEO & Law Firm Naming 

18:56 Link Building Philosophy 

20:30 Review Strategy 

23:30 Reddit Marketing Strategy 

24:38 PIM Points & Conclusion

Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights.

We discuss:

Adam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

01:43 From Law School to Prosecutor 

02:57 Basketball Coaching & Finding a Managing Partner

06:00 Scaling Across 8 Locations 

06:30 Team Evolution & Growth During COVID 

08:00 Virtual Legal Assistants & Pod Structure 

14:00 Building 1000+ Reviews in Criminal Defense 

15:06 The Trust Factor: Getting Sensitive Reviews 

18:00 Tech & Gamification of Review Collection 

20:03 Sponsor Break: PI Lawyer Marketing Book 

20:54 Multi-Channel Marketing Strategy 

24:00 YouTube Success: 2.5M Views and Growing 

28:25 Podcast Strategy & Community Building 

33:45 Key Takeaways: The PiM Points 

Niraj Chhabra, Managing Director at Sidebar Advisors, explains why financial planning goes beyond investments, the surprising power of emergency funds, and how to strategically manage high contingency fee payouts. 

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today’s episode of Personal Injury Mastermind, Niraj Chhabra helps you navigate the unique financial challenges of contingency fee-based practice while building lasting wealth. He shares expert insights on emergency funds, tax planning, and creating a comprehensive financial strategy tailored to PI attorneys.

We discuss:

Disclaimer: This conversation does not intend to recommend specific investment behavior. It's intended for informational and educational purposes only. Please seek independent legal, tax, and regulatory advice before making any investment decisions.

Niraj Chhabra, Managing Director of SideBar Advisors, launched the firm in 2022. Previously, he was an advisor with Ameriprise Financial since 2005, concentrating on clients in the legal profession. His central focus includes family finances, tax and estate strategies, retirement, and financial planning for small businesses. His goal is to help attorneys navigate their unique tax challenges and modify their financial plans as their careers evolve. He does this by offering attorneys holistic financial planning and complimentary educational workshops.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

01:47 Mastering PI Firm Budgeting

03:30 Student Loans vs Investment: Making the Choice

05:33 Family Financial Planning: The Education Factor

07:51 Smart Investment Strategies

10:29 Cryptocurrency: FOMO vs Facts

12:31 Planning Your Practice's Future

14:00 Young Attorney's Guide to Financial Success

17:30 Managing Million-Dollar Settlements

20:00 Building Your Professional Network

21:54 Key Insights: The Pim Points

24:25 Important Disclaimers & Closing

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry.

We discuss:

Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers.

Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities.

• Alexa Levantis: Website

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

00:35 Social Media as an Opportunity Magnet

01:57 Jen Gore's Growth Journey

03:30 Social Strategy Evolution 2021-2024

04:30 Becoming a Digital "Entity"

06:00 Strategic Post Timing

07:02 Platform Statistics & User Behavior

08:13 LinkedIn Strategy Deep Dive

10:00 Personal vs Law Firm Branding

11:30 Setting Up a Public Figure Profile

12:00 Building Your Marketing Team

14:00 Getting Comfortable on Camera

15:52 Award-Winning Results & Metrics

16:39 Geofencing & Ad Targeting

18:00 Final Thoughts: Being an Industry Leader

18:34 Episode Wrap-Up & Resources

Dr. Jeremy Cassius, founder of the Mental Pain and Trauma Center, shares how incorporating mental health claims can significantly increase personal injury case values. 

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today’s episode of Personal Injury Mastermind, Dr. Cassius reveals strategies for developing stronger mental anguish claims and explains why psychological evaluations are essential in modern PI cases.

.

We discuss:

Dr. Jeremy Cassius is a forensic psychologist and founder of the Mental Pain and Trauma Center, a nationwide organization operating in all 50 states. His organization specializes in providing psychological evaluations and treatment for personal injury clients while educating attorneys on maximizing mental anguish claims.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

00:53 Meet Dr. Jeremy Cassius & Mental Pain and Trauma Center 

01:47 Origins: From Immigration to Personal Injury Psychology 

03:00 Evolution of Personal Injury Law: Beyond Physical Treatment 

04:35 Real Case Study: Trauma Beyond Physical Injuries 

10:33 Managing Pre-existing Mental Health Conditions 

12:30 The Silver Lining: Making Mental Health Care Accessible 

14:34 Conference Highlight: PIMCON Review 

15:30 Episode Takeaways: The PIM Points 

17:30 Closing and Resources

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:

In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss:

Alexander Shannara - Founder, Alexander Shannara Trial Attorneys

Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys

Ed Herman - Managing Partner, Brown and Crouppen

Jeremy Corray - Executive Vice President, Cool Fire Studios

John Berry - CEO, Berry Law

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

00:40 Welcome: Future of Traditional Marketing Overview 

01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics 

02:00 Billboard Evolution: Alexander Shannara's Journey from 2008 

03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution 

05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution 

07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach 

09:07 Tech Stack Integration: HubSpot & Digital Solutions 

11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection 

14:00 Brand Affection Strategy: Moving Beyond Awareness 

15:35 Community Content: Three Lawyers Eating Sandwiches 

16:39 Authenticity in Marketing: The Power of Genuine Content 

18:00 Finding Your Voice: Working with Non-Natural Performers 

20:22 Brand Identity: John Berry on Three-Word Brand Definition 

21:00 Veterans First Strategy: Berry Law's Focused Approach 

22:05 Billboard Branding: The 2-Second Rule 

24:00 Community Integration: Building Brand Through Local Involvement 

27:07 Outro

Karl Seelbach, Founder at Skribe.ai, shares how tech enables instant video depositions with a 24-hour turn-around time.

"Speed is not just important in today’s law practice. It’s a requirement. The faster you can move on to the next task in your case, the faster you can actually turn your cases. Think about the cumulative effect across your entire docket.” - Karl Seelbach

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:

In today’s episode of Personal Injury Mastermind, we dive deep into the world of legal tech innovations with Karl Seelbach, founder of Skribe.ai. Discover how modern deposition technology is transforming the legal landscape, offering unprecedented time and cost savings for attorneys. We discuss:

Karl Seelbach - a former personal injury attorney and the founder of Scribe.ai, a cutting-edge legal tech company revolutionizing the deposition process. With experience on both sides of personal injury cases, Karl brings unique insights into litigation strategies and the practical application of technology in law.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 



00:00 Intro 

01:16 The Current Deposition Process Challenge

02:25 Scribe.ai: A Modern Solution

03:19 Transcript Accuracy & Two-Step Process 

04:42 The Value of Speed in Legal Work 

06:33 Zoom Integration & Video Features 

08:30 The Court Reporter Shortage Crisis 

10:11 Scribe.ai Library: Working with Legacy Content 

12:06 Karl's Legal Background & Career Journey 

14:30 Tips for Plaintiff Attorneys 

15:51 Settlement Timing & Strategy 

17:26 Early Mediation Benefits 

19:00 Data-Driven Settlement Demands 

21:27 Episode Takeaways & Closing

Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.

"All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman

In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss:

Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

(00:00) Introduction

(01:33) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer

(03:08) The Evolution of SEO

(04:48) Content is King

(05:37) Quality vs. Quantity: The Delicate Balance in Content Production

(07:21) Dominating National Rankings

(08:20) Content Refreshing for Better Rankings

(10:28) AI and SEO in Search Results

(12:29) Optimizing Content with AI Assistance

(14:36) Sharing Can Boost Your Rankings

(17:30) Reasons to Share Legal Content

(18:30) Content Pruning

(19:53) How to Measure Success

(21:28) How Long Should You Wait for SEO Results?

"Knowledge is power. The more the attorney knows the science of their case, should there be drugs or alcohol in their case, the better that they understand it, the better they can develop their strategy." - Dr. Allison Muller, Clinical Toxicologist and Principal at Acri Muller Consulting

In today’s episode of Personal Injury Mastermind, we explore how to assess case viability, build stronger arguments, and increase settlement values with Dr. Allison Muller, a renowned toxicology expert witness with over 30 years of experience. We discuss:

Dr. Allison Muller - Clinical Toxicologist and Principal at Acri Muller Consulting.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Meet Dr. Allison Muller

03:53 Dr. Muller's Legal Consulting Journey

06:28 The Science Behind Winning Cases

08:02 Unraveling Complex Nursing Home Cases

11:24 Toxicology's Critical Role in Auto Accidents

15:30 Maximizing Case Value Through Scientific Understanding

17:07 Staying Ahead of the Curve, Continuing Education in Toxicology and Law

21:28 Key Takeaways: Leveraging Toxicology Expertise in Personal Injury Law

Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024

"To win the best cases, you need to show up in the best searches." - Chris Dreyer

In today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss:

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Introduction and SEO Importance 

01:30 Google's Local Ranking Factors 

02:31 Relevance in SEO 

04:13 Entity SEO and Content Strategy 

06:05 The Importance of Reviews 

07:49 Location and Distance in SEO 

12:00 Review Quantity and Acquisition Strategies 

14:09 Link-Building Tactics for Lawyers 

18:27 Managing Outbound Links 

19:16 Content Pruning and Crawl Budget 

21:20 Click-Through Rate and Title Optimization 

22:48 Key Takeaways and Conclusion