Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn't guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.

We discuss:

Mike Perez, has conducted pioneering research on legal consumer behavior through iLawyer Marketing and 1.21 Interactive. His click studies and heat map analysis have revolutionized how elite firms approach digital marketing, leading to breakthrough insights about how serious clients actually choose their lawyer.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro

03:15 Click Studies: How Clients Actually Choose Lawyers 

05:30 The Truth About LSAs: Is the Golden Age is Over?

06:57 Put it All on Google Ads: Why Six-Figure Budgets Win (And Small Spends Fail) 

09:45 Fight Fake Reviews & Spam to Boost SEO

11:42 Earned Media: Turning Data into Headlines

13:15 Designing the Perfect Website to Attract Seven-Figure Cases 

15:00 The Ultimate Marketing Mix: Strategies from Startup to Empire