Personal Injury Mastermind

297. How Kurtz Riley 10x’d Their Caseload in Year One


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Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? Kurtz Riley Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech.


Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT


In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems.


We discuss:

  • Referral partnerships vs. traditional marketing for new firms
  • Using AI and automation to handle rapid case growth
  • The exact tech stack for moving files faster
  • Strategic case selection criteria for maximum growth
  • Building relationships that drive consistent referrals
  • Balancing growth with quality representation
  • The future of legal tech and firm operations

  • Guest Details

    Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology.

    • Austin Kurtz: LinkedIn, Website, Instagram
    • Kurtz Riley Law: Website, Instagram

    • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
      • Work with Rankings: Connect

      • Time Stamps

        00:00 Intro 

        00:32 Tech-first approach to scaling 

        02:12 Building elite referral partnerships 

        04:34 Strategic case selection 

        07:02 From commercial litigation to PI 

        09:30 Operational efficiency 

        10:44 The referral advantage 

        12:30 Future of legal tech 

        14:30 Arizona’s evolving legal landscape

        16:00 Serving underserved communities 

        17:03 Culture and authenticity


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          Personal Injury MastermindBy Chris Dreyer, Rankings.io

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