In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals.

Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift.

You’ll learn:

How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing)

The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata

How to structure your pages and links to earn AI citations

What not to do when optimizing for LLMs—and what to do instead

13 real tactics you can apply today to boost both rankings and AI visibility

UP NEXT:  What if you could show up where your competitors can’t? Even without a massive ad budget?

Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases.

Chris Dreyer and Brianna Sudbury break down:

How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more

Why most PI firms ignore this channel—and how that gives you a major advantage

9 steps to launching your own programmatic campaign without a full media team

When: July 29, 2025Time: 2 PM CST

Save your spot at rankings.io/webinars

Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.

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