Personal Injury Mastermind

342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm


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As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from.

In this conversation, James shares:

  • The hidden risks of under-spending (or over-hiring)

  • Why creative is the most overlooked cost center

  • When lead buying makes sense—and when it’s a trap

  • The $10M Uber Test that tells you if your brand is working

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